Canada’s Hottest Ads: First kisses and shocking seconds

YouTube shares its most-watched March ads

Canada’s brutal winter shaped the homemade ads that appear on the YouTube Canada Ads Leaderboard for March. Both Canadian Tire and Duracell played off Canadians’ snow fatigue to create very relatable, shareable vids.

Unsurprisingly, Wren’s First Kiss tops the list after blistering through social media and – thanks to its simple look and feel – spawning spoofs, critiques and homages from just about every quarter. It was also predictable that Save the Children UK would appear in the top three with its incredibly evocative spot from Don’t Panic.

Note: This ranking indicates which ads were most-watched within Canada. To be included on this ranking, a video must be listed as an ad on YouTube. While Google does not make Canadian viewer statistics available, it determines this ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.

1. FIRST KISS


Wren and Tatia-Pilieva
Published March 10

2. Most Shocking Second a Day Video


Save the Children UK and Don’t Panic London
Published March 5

3. @Duracell (Canada) Moments of Warmth


Duracell, Cossette and MediaCom
Published March 6

4. Samsung GALAXY S5 – Official Introduction


Samsung, Cheil Worldwide and Starcom Mediavest
Published March 4

5. How Canadians Celebrate Spring


Canadian Tire and North Strategic
Published March 19

6. SUBARU “WRX STI vs StickBomb”


Subaru
Published March 4

7. Aussie Builders surprise public with loud empowering statements


Snickers Australia, Clemenger BBDO and Starcome Mediavest Group
Published March 25

8. Unbelievable Bus Shelter | Pepsi Max


Pepsi Max UK, AMV BBDO and OMD UK
Published March 20

9. Old Spice | Get Shaved in the Face


Old Spice and Wieden & Kennedy
Published March 16

10. Durex #TurnOffToTurnOn – OFFICIAL


Durex, Havas and Aegis
Published March 14

YouTube Canada Ads Leaderboard
• February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
• July 2013
June 2013

Brands Articles

Coke targets foodies as consumers dodge sodas

As tastes evolve, Coke says it can be paired with more than pizza and wings

SoFresh embraces its Canuck roots

A dairy alternative brand tries to make its U.S.-grown ingredients more Canadian

Plan Canada refreshes Gifts of Hope

Annual giving campaign positioned as perfect gift for the hard-to-shop-for

Amazon unveils a store with no checkout

Sensors register shoppers' items and automatically charge them to Amazon app

Wake-Ups return after 65-year advertising slumber

A caffeine pill with broad consumer market ambitions

Pickle Barrel shows local food some love

Why the Ontario casual dining brand upped its focus on fresh ingredients

Tourisme Montreal apologizes in advance

The city's 375th birthday celebrations will likely wake the neighbours all year

Baton Rouge introduces revamped restaurant format

Ontario location the first to get new look of 18 planned through 2018

The bear necessities of Freedom’s rebranding

With a new name and mascot, a challenger telco takes a softer approach