Canada’s Hottest Ads: First kisses and shocking seconds

YouTube shares its most-watched March ads

Canada’s brutal winter shaped the homemade ads that appear on the YouTube Canada Ads Leaderboard for March. Both Canadian Tire and Duracell played off Canadians’ snow fatigue to create very relatable, shareable vids.

Unsurprisingly, Wren’s First Kiss tops the list after blistering through social media and – thanks to its simple look and feel – spawning spoofs, critiques and homages from just about every quarter. It was also predictable that Save the Children UK would appear in the top three with its incredibly evocative spot from Don’t Panic.

Note: This ranking indicates which ads were most-watched within Canada. To be included on this ranking, a video must be listed as an ad on YouTube. While Google does not make Canadian viewer statistics available, it determines this ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.


Wren and Tatia-Pilieva
Published March 10

2. Most Shocking Second a Day Video

Save the Children UK and Don’t Panic London
Published March 5

3. @Duracell (Canada) Moments of Warmth

Duracell, Cossette and MediaCom
Published March 6

4. Samsung GALAXY S5 – Official Introduction

Samsung, Cheil Worldwide and Starcom Mediavest
Published March 4

5. How Canadians Celebrate Spring

Canadian Tire and North Strategic
Published March 19

6. SUBARU “WRX STI vs StickBomb”

Published March 4

7. Aussie Builders surprise public with loud empowering statements

Snickers Australia, Clemenger BBDO and Starcome Mediavest Group
Published March 25

8. Unbelievable Bus Shelter | Pepsi Max

Pepsi Max UK, AMV BBDO and OMD UK
Published March 20

9. Old Spice | Get Shaved in the Face

Old Spice and Wieden & Kennedy
Published March 16

10. Durex #TurnOffToTurnOn – OFFICIAL

Durex, Havas and Aegis
Published March 14

YouTube Canada Ads Leaderboard
• February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
• July 2013
June 2013

Brands Articles

New Dimpflmeier product the ‘best thing since sliced bread’

Carb Smart contains contain high protein, low carbohydrates and zero sugar

On The Move: Additions at Ketchum and Zulu Alpha Kilo

A weekly update of who's headed where in Canadian marketing and communications

Marketing Live: Six ways to think about storytelling

HuffPo, Pacific Content, Ubisoft and others weigh in on branded content

DavidsTea CEO Sylvain Toutant is stepping down

Toutant says decision to leave the company is right from a 'personal standpoint'

MEC goes for good times in new campaign

Creative focuses on fun, outdoor experiences with friends and family

Toronto culinary experience brings new credit card to life

Pomp & Circumstance promote CIBC/Air Canada card to media and influencers

Why grocery stores are pushing packaged foods to the perimeter

Retailers are looking for novel ways to attract shoppers to their stores

How social media personas drive marketing success

Social persona insights can strengthen your communications strategy

The Body Shop pops up in Yorkville

Retailer testing new storytelling installations at pop-up store