Canada’s Hottest Ads: First kisses and shocking seconds

YouTube shares its most-watched March ads

Canada’s brutal winter shaped the homemade ads that appear on the YouTube Canada Ads Leaderboard for March. Both Canadian Tire and Duracell played off Canadians’ snow fatigue to create very relatable, shareable vids.

Unsurprisingly, Wren’s First Kiss tops the list after blistering through social media and – thanks to its simple look and feel – spawning spoofs, critiques and homages from just about every quarter. It was also predictable that Save the Children UK would appear in the top three with its incredibly evocative spot from Don’t Panic.

Note: This ranking indicates which ads were most-watched within Canada. To be included on this ranking, a video must be listed as an ad on YouTube. While Google does not make Canadian viewer statistics available, it determines this ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.

1. FIRST KISS


Wren and Tatia-Pilieva
Published March 10

2. Most Shocking Second a Day Video


Save the Children UK and Don’t Panic London
Published March 5

3. @Duracell (Canada) Moments of Warmth


Duracell, Cossette and MediaCom
Published March 6

4. Samsung GALAXY S5 – Official Introduction


Samsung, Cheil Worldwide and Starcom Mediavest
Published March 4

5. How Canadians Celebrate Spring


Canadian Tire and North Strategic
Published March 19

6. SUBARU “WRX STI vs StickBomb”


Subaru
Published March 4

7. Aussie Builders surprise public with loud empowering statements


Snickers Australia, Clemenger BBDO and Starcome Mediavest Group
Published March 25

8. Unbelievable Bus Shelter | Pepsi Max


Pepsi Max UK, AMV BBDO and OMD UK
Published March 20

9. Old Spice | Get Shaved in the Face


Old Spice and Wieden & Kennedy
Published March 16

10. Durex #TurnOffToTurnOn – OFFICIAL


Durex, Havas and Aegis
Published March 14

YouTube Canada Ads Leaderboard
• February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
• July 2013
June 2013

Brands Articles

Canada’s Hottest Ads:
December cheer dominates

... and that beer fridge turns up everywhere (with Denise Rossetto and Todd Mackie)

PR Move of the Week:
Sears Canada

Retailer’s offer to Target's soon-to-be-ex-employees hits the mark

Ipsos and ICA reveal this year’s most influential brands (Update)

Netflix, Twitter and LG are 'on fire,' but who leads the list?

Bell readies Let’s Talk Day
for 2015

Major PR push helps mental health
stay in the spotlight

PR Accounts On The Move

A recap of recent account wins on the PR front

A new design for Umbra’s flagship store

Canada's design champion seeks stronger community ties

Hall of Legends 2015:
Chris Armstrong

The birth of the big comfy chair, and building TD Canada Trust

4 values at the heart of good customer experience design

Schulich's Charlene Precious Tcheong explains the emotion-over-logic marketing approach