Canada’s Hottest Ads: First kisses and shocking seconds

YouTube shares its most-watched March ads

Canada’s brutal winter shaped the homemade ads that appear on the YouTube Canada Ads Leaderboard for March. Both Canadian Tire and Duracell played off Canadians’ snow fatigue to create very relatable, shareable vids.

Unsurprisingly, Wren’s First Kiss tops the list after blistering through social media and – thanks to its simple look and feel – spawning spoofs, critiques and homages from just about every quarter. It was also predictable that Save the Children UK would appear in the top three with its incredibly evocative spot from Don’t Panic.

Note: This ranking indicates which ads were most-watched within Canada. To be included on this ranking, a video must be listed as an ad on YouTube. While Google does not make Canadian viewer statistics available, it determines this ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.

1. FIRST KISS


Wren and Tatia-Pilieva
Published March 10

2. Most Shocking Second a Day Video


Save the Children UK and Don’t Panic London
Published March 5

3. @Duracell (Canada) Moments of Warmth


Duracell, Cossette and MediaCom
Published March 6

4. Samsung GALAXY S5 – Official Introduction


Samsung, Cheil Worldwide and Starcom Mediavest
Published March 4

5. How Canadians Celebrate Spring


Canadian Tire and North Strategic
Published March 19

6. SUBARU “WRX STI vs StickBomb”


Subaru
Published March 4

7. Aussie Builders surprise public with loud empowering statements


Snickers Australia, Clemenger BBDO and Starcome Mediavest Group
Published March 25

8. Unbelievable Bus Shelter | Pepsi Max


Pepsi Max UK, AMV BBDO and OMD UK
Published March 20

9. Old Spice | Get Shaved in the Face


Old Spice and Wieden & Kennedy
Published March 16

10. Durex #TurnOffToTurnOn – OFFICIAL


Durex, Havas and Aegis
Published March 14

YouTube Canada Ads Leaderboard
• February 2014
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
• July 2013
June 2013

Brands Articles

Whole Foods exec: No tattoo shops planned for new chain yet

Company says partner vendors in small format chain will be diverse

Leon’s reinvents itself for generation Instagram

The retailer is re-upholstering its brand for millennial shoppers

Ads You Must See: Visions of the future

Two very different ideas of a future shaped by today's youth

Canada Beef brand refresh links farmers to good ethics

Refreshed logo, a new tagline and a video aim to connect with consumers

On The Move: Changes at Loopmedia, 6S, Climax Media

A weekly update of who's headed where in Canadian marketing and communications

Facebook Canada opens new HQ’s doors to non-profits

Heart & Stroke and others share how they're using social in marketing

It’s hard to say ‘Goodbye’ in new Fallsview campaign

First of four commercials planned for 2016 features a humorous twist on a familiar trope

Taco Bell hunts for a Snapchat host

The QSR is building its Snapchat presence with weekly fan-created stories

Frank & Oak takes its storytelling to new heights

Menswear retailer partners with Toronto photographer on its latest campaign