Canada’s Hottest Ads: Sodas chase away February blahs

Sport Chek unboxes, and zombies infest New York

There are a few Super Bowl ads left over from January on the latest YouTube Canada Ads Leaderboard. Heck, the top spot is Microsoft’s big game day spectacle. But February was really the Coke and Pepsi show – three of the 10 most-watched ads on YouTube were for the competing cola brands. One of them even reached the number three spot despite being posted on Feb. 27 and having only two days to rack up views eligible for the list.

A look at the full ranking reveals a couple of pranks (Pepsi Max and AMC), a few aspirational spots about breaking boundaries (Chrysler, Coke, Pepsi Max again and Hennessey), one amusing airline safety video (Air New Zealand) and a tearjerker (Schwarzkopf) – pretty much the entirety of the internet encapsulated in one list (minus the kittehs, obviously).

Sadly, there was only one Canadian entry on February’s ranking: Sport Chek and its PR partner North Strategic, which brought Unbox Therapy to the new retail store in Edmonton for an “unboxing” video.

Note: This ranking indicates which ads were most-watched within Canada. To be included on this ranking, a video must be listed as an ad on YouTube. While Google does not make Canadian viewer statistics available, it determines this ranking with a process that accounts for paid and organic views and how much of a given video viewers watch.

1. Microsoft 2014 Super Bowl Commercial: Empowering

)
Microsoft and StarcomMediaVest
Published Feb. 2 by Microsoft

2. Official Coca-Cola “Big Game” Commercial 2014 – America Is Beautiful

)
Coca-Cola, Wieden & Kennedy and Starcom MediaVest
Published Feb. 2 by Coca-Cola

3. Pepsi MAX & Jeff Gordon Present: “Test Drive 2″

)
Pepsi, Davie Brown Entertainment/The Marketing Arm and OMD
Published Feb. 27 by Pepsi

4. You – A Declaration of Love by Schwarzkopf Nectra Color

)
Schwarzkopf, BBDO Proximity, MEC and Quisma
Published Feb. 7 by Schwarzkopf

5. OFFICIAL Chrysler and Bob Dylan Super Bowl Commercial 2014 – America’s Import

)
Chrysler, Global Hue and Universal McCann
Published Feb. 2 by Chrysler

6. The World’s Largest Unboxing Video

)
Sport Chek, unboxtherapy and North Strategic
Published Feb. 5 on unboxtherapy

7. Human Loop the Loop with Damien Walters – Pepsi Max. Unbelievable #LiveForNow

)
Pepsi Max and AMVBBDO
Published Feb. 19 by Pepsi Max UK

8. World’s Fastest: 270.49 mph Hennessey Venom GT

)
hpedesign, Hennessey and Penzoil
Published Feb. 24 by hpedesign

9. The Walking Dead Zombies Prank NYC

)
AMC and Relevant
Published Feb. 5 by AMC

10. Safety in Paradise #airnzsafetyvideo

)
Air New Zealand and OMD NZ
Published Feb. 11 by Air New Zealand

YouTube Canada Ads Leaderboard
January 2014
December 2013
November 2013
October 2013
September 2013
August 2013
• July 2013
June 2013

Brands Articles

Redefining the mini-meal

Shoppers looking beyond classic snacks like chips and cookies

Air Miles focuses on storytelling in new video

Campaign turns user-generated content into branded content

Mr. Sub selects Tag Franchise for a brand refresh

The quick-serve submarine chain is ready for change

More 2014 MIAs finalists – shortlist #2

Finalists in the Best Use of Content and Best Use of Digital Channels categories

Digital Day 2014: Mitch Joel and Scott Stratten talk real-time

The social media experts discuss social spontaneity and Carrot Top

Sears Canada names interim CEO

U.S. merchandising exec Ronald Boire takes the helm

First 2014 MIAs shortlist revealed!

This week Marketing will reveal our three MIAs shortlists. Up first: Best Use of Media