Canadian consumer confidence rises in Q4

Investors Group and Harris Decima say all regions of Canada have showed stronger consumer confidence since the beginning of 2013. On a national level, their index of consumer confidence in the fourth quarter was 84.4 – up nearly seven points from the first quarter. Alberta’s index stood at 95.0 in the fourth quarter – the […]

Investors Group and Harris Decima say all regions of Canada have showed stronger consumer confidence since the beginning of 2013.

On a national level, their index of consumer confidence in the fourth quarter was 84.4 – up nearly seven points from the first quarter.

Alberta’s index stood at 95.0 in the fourth quarter – the highest in the country, followed by the Manitoba-Saskatchewan region at 90.7.

Ontario was in line with the national average at 85 points at the end of the year.

Atlantic Canada (81.5), Quebec (80.3) and British Columbia (79.7) were all below the national average in terms of consumer confidence.

Brands Articles

Campbell Company gives soup products a facelift

Heritage brands reformulated and repackaged for contemporary tastes

‘Crave More’ attempts to make PC a lifestyle brand

New campaign from John St. asks a lot of questions

DDB Canada is a good fit for Nordstrom’s shoe campaign

Agency's Calgary campaign impressed the U.S. marketers

Ethnic insights at the heart of a total market strategy

Asking 'which cultural group should I target?' may put you on the wrong path

Pringles plays off Ontario elections

The brand forces its own issue onto the ballot: to dip, or not to dip?

Second Cup launches Flat White promotion

New espresso drink part of brand rejuvenation

Mountain Equipment Co-op launches MEC Outdoor Nation

Retailer aims to inspire youth to get outside