Canadian Olympic Committee files trademark lawsuit against North Face

The Canadian Olympic Committee has launched a lawsuit targeting the North Face clothing brand over allegations one of the company’s apparel lines violates Olympic trademarks. The B.C. Supreme Court lawsuit alleges a North Face clothing line named the Villagewear Collection and associated marketing were designed to give consumers the false impression that North Face was […]

The Canadian Olympic Committee has launched a lawsuit targeting the North Face clothing brand over allegations one of the company’s apparel lines violates Olympic trademarks.

The B.C. Supreme Court lawsuit alleges a North Face clothing line named the Villagewear Collection and associated marketing were designed to give consumers the false impression that North Face was an Olympic sponsor.

Related
• No smoking gun in COC/North Face Olympic dispute

A statement of claim says items were marketed with the words Sochi and Olympics and some included the label RU/14, which the lawsuit says was an obvious reference to the 2014 Olympics in Russia.

The Canadian Olympic Committee says in the court document that it warned North Face repeatedly to stop, and while the company rebranded the line the International Collection, it otherwise did not comply with the committee’s demands.

The lawsuit is seeking a permanent injunction to stop the North Face’s marketing practices, as well as damages.

North Face couldn’t immediately be reached for comment, but the company has previously said it has never claimed to be an Olympic sponsor.

Brands Articles

Weight Watchers wants to help with the hard parts

Post-Christmas campaign from Wieden + Kennedy moves away from celebrities

The CFL made a fan-created Grey Cup ad

The 60-second spot will air during the Grey Cup broadcast

How Sears is addressing the ‘elephant in the room’

And, why it's sticking to the middle sector as more retailers move upmarket

Kraft’s simple solution for building a coffee brand

Nabob campaign mocks modern coffee culture and celebrates the humble cup of joe

How Pabst Blue Ribbon earned its hipster cred

The blue-collar beer set its sights on a target as individual as the brand

Rotman School’s Bernardo Blum tackles big data disappointment

Data-Driven keynote says companies are using data for description, not solutions

Royal Roads University gives students a look into the future

School replaces traditional advertising with aggressive social and digital campaign