Canadian Olympic Committee files trademark lawsuit against North Face

The Canadian Olympic Committee has launched a lawsuit targeting the North Face clothing brand over allegations one of the company’s apparel lines violates Olympic trademarks. The B.C. Supreme Court lawsuit alleges a North Face clothing line named the Villagewear Collection and associated marketing were designed to give consumers the false impression that North Face was […]

The Canadian Olympic Committee has launched a lawsuit targeting the North Face clothing brand over allegations one of the company’s apparel lines violates Olympic trademarks.

The B.C. Supreme Court lawsuit alleges a North Face clothing line named the Villagewear Collection and associated marketing were designed to give consumers the false impression that North Face was an Olympic sponsor.

Related
• No smoking gun in COC/North Face Olympic dispute

A statement of claim says items were marketed with the words Sochi and Olympics and some included the label RU/14, which the lawsuit says was an obvious reference to the 2014 Olympics in Russia.

The Canadian Olympic Committee says in the court document that it warned North Face repeatedly to stop, and while the company rebranded the line the International Collection, it otherwise did not comply with the committee’s demands.

The lawsuit is seeking a permanent injunction to stop the North Face’s marketing practices, as well as damages.

North Face couldn’t immediately be reached for comment, but the company has previously said it has never claimed to be an Olympic sponsor.

Brands Articles

Johnsonville links sausage to ethnic fare in social-led effort

Social media outreach comprises part of the brands first "serious effort" in Canada

Managing Digital: Shoppers Drug Mart’s Shelagh Stoneham

SVP of marketing on how digital is helping the retailer's customers "shop smarter"

Marketers to C2-MTL: Treat consumer data with care

Aimia and Aldo CMOs on the importance of using data to deliver better customer service

Cossette and OMD named SickKids Foundation AORs

Agencies will shape a new vision for a big name in the competitive fundraising space

Jack Black skincare selects first Canadian AOR

1Milk2Sugars will share duties between its Montreal and Toronto offices

Rabba Fine Foods hires first PR and marketing agencies

Future PR and marketing efforts will focus on the retailer's ties to the community

FIFA sponsors respond to corruption scandal

Visa and Coca-Cola call for change in how world football is managed