Canadian Olympic Committee files trademark lawsuit against North Face

The Canadian Olympic Committee has launched a lawsuit targeting the North Face clothing brand over allegations one of the company’s apparel lines violates Olympic trademarks. The B.C. Supreme Court lawsuit alleges a North Face clothing line named the Villagewear Collection and associated marketing were designed to give consumers the false impression that North Face was […]

The Canadian Olympic Committee has launched a lawsuit targeting the North Face clothing brand over allegations one of the company’s apparel lines violates Olympic trademarks.

The B.C. Supreme Court lawsuit alleges a North Face clothing line named the Villagewear Collection and associated marketing were designed to give consumers the false impression that North Face was an Olympic sponsor.

Related
• No smoking gun in COC/North Face Olympic dispute

A statement of claim says items were marketed with the words Sochi and Olympics and some included the label RU/14, which the lawsuit says was an obvious reference to the 2014 Olympics in Russia.

The Canadian Olympic Committee says in the court document that it warned North Face repeatedly to stop, and while the company rebranded the line the International Collection, it otherwise did not comply with the committee’s demands.

The lawsuit is seeking a permanent injunction to stop the North Face’s marketing practices, as well as damages.

North Face couldn’t immediately be reached for comment, but the company has previously said it has never claimed to be an Olympic sponsor.

Brands Articles

How Baileys is extending its brand past the holiday season

The brand's plan for spring and summer: ice cream and frozen cocktails

Is your team equipped for change?

Change is an ongoing process that requires an open-mind and open communication

Tim Hortons, Burger King off to a good start, says CEO

Despite missing analyst estimates, company says it built a solid foundation for the future

Abercrombie & Fitch ditches ‘sexualized’ marketing

Retailer tries to distance itself from controversial images started by former CEO

Apply to bring home the bacon

Apply for Canada's best marketing job, Manager Bacon

Pepsi eliminating aspartame from its flagship diet pop

Decision in response to customer feedback

Holt Renfrew expanding its downtown Vancouver store

Retailer ups its game as competition heats up in the luxury goods market

How Apple defines ‘available’ (Column)

Apple Watch pre-orders delayed until June