Canadian Olympic Committee files trademark lawsuit against North Face

The Canadian Olympic Committee has launched a lawsuit targeting the North Face clothing brand over allegations one of the company’s apparel lines violates Olympic trademarks. The B.C. Supreme Court lawsuit alleges a North Face clothing line named the Villagewear Collection and associated marketing were designed to give consumers the false impression that North Face was […]

The Canadian Olympic Committee has launched a lawsuit targeting the North Face clothing brand over allegations one of the company’s apparel lines violates Olympic trademarks.

The B.C. Supreme Court lawsuit alleges a North Face clothing line named the Villagewear Collection and associated marketing were designed to give consumers the false impression that North Face was an Olympic sponsor.

Related
• No smoking gun in COC/North Face Olympic dispute

A statement of claim says items were marketed with the words Sochi and Olympics and some included the label RU/14, which the lawsuit says was an obvious reference to the 2014 Olympics in Russia.

The Canadian Olympic Committee says in the court document that it warned North Face repeatedly to stop, and while the company rebranded the line the International Collection, it otherwise did not comply with the committee’s demands.

The lawsuit is seeking a permanent injunction to stop the North Face’s marketing practices, as well as damages.

North Face couldn’t immediately be reached for comment, but the company has previously said it has never claimed to be an Olympic sponsor.

Brands Articles

Telus gives B.C. bus commuters free wifi

Six-month pilot project tries to bolster brand in home market

McCain Foods sells frozen pizza business

North American business goes to Dr. Oetker, but keeps Pizza Pockets in Canada

The new world of loyalty data

A Q&A with Bond Brand Loyalty’s Rob Daniel

Vector strives for authenticity with YouTube star

Traffik connects Kelloggs with extreme sports fan Gavin Peacock

Bonin Bough’s digital lessons for marketers

The Mondelēz marketer shares lessons from the front lines of digital marketing

Mark’s wants #EverythingInJeans

A new campaign from Sid Lee

McDonald’s to sell packaged coffee in the U.S.

QSR to highlight coffee in restaurants

Elle partners with Hudson’s Bay on shoppable videos

#Shopyourmood 'closes the loop' for editor Noreen Flanagan

Porter Gale’s five trends to watch for

A look ahead from a former Virgin marketing exec