Canadian Tire’s FGL Sports to buy Pro Hockey Life for $85M

Canadian Tire subsidiary FGL Sports Ltd. announced Wednesday that it plans to buy privately owned Pro Hockey Life Sporting Goods Inc. for $85 million. Pro Hockey Life has 23 urban, high-end hockey stores operating in five provinces across Canada and boasts annual revenues of about $95 million. The transaction follows Canadian Tire’s successful acquisition of […]

Canadian Tire subsidiary FGL Sports Ltd. announced Wednesday that it plans to buy privately owned Pro Hockey Life Sporting Goods Inc. for $85 million.

Pro Hockey Life has 23 urban, high-end hockey stores operating in five provinces across Canada and boasts annual revenues of about $95 million.

The transaction follows Canadian Tire’s successful acquisition of FGL Sports in 2011.

Upon conclusion of the transaction, Pro Hockey Life will operate as a banner under FGL Sports, joining others such as Sport Chek and Sports Experts.

“This acquisition is a natural extension of our core authority in sports and hockey and Pro Hockey Life will be an excellent addition to our family of great Canadian companies,” said FGL president Michael Medline.

Pro Hockey Life president Scott Jackson said his company sees “a bright future as part of the Canadian Tire family and I have no doubt that the company will reach even greater heights within FGL Sports.”

Brands Articles

Pressboard ranks the best of brand content partnerships

10 publisher/brand collaborations worth studying

Porsche sells Canada its Macan by celebrating bicycles

Online short films focus on those who represent Porsche brand attributes

Uber’s marketing must mature to live up to $18 billion

The tech bubble taught us to watch out for marketing this dorky

Searchlight Capital buys M&M Meat Shops

Private equity firm gets into frozen foods

Aeroplan: 30 years of loyalty

SPONSORED CONTENT: Aeroplan's Chris Willoughby

Staples puts price at the heart of back-to-school campaign

Going up against Walmart and Target with its biggest campaign of the year

Kraft searches for Canada’s Ultimate Food Hacker

Contest winner will receive $25,000 and opportunity to create new recipes

VOCAB ready to raise funds for African orphanage

Meet Me in Africa will tackle one key project a year

Schick bids young men to think more about their shave routine

'Don't be like dad' is the message behind a new integrated campaign