Canadian Tire’s FGL Sports to buy Pro Hockey Life for $85M

Canadian Tire subsidiary FGL Sports Ltd. announced Wednesday that it plans to buy privately owned Pro Hockey Life Sporting Goods Inc. for $85 million. Pro Hockey Life has 23 urban, high-end hockey stores operating in five provinces across Canada and boasts annual revenues of about $95 million. The transaction follows Canadian Tire’s successful acquisition of […]

Canadian Tire subsidiary FGL Sports Ltd. announced Wednesday that it plans to buy privately owned Pro Hockey Life Sporting Goods Inc. for $85 million.

Pro Hockey Life has 23 urban, high-end hockey stores operating in five provinces across Canada and boasts annual revenues of about $95 million.

The transaction follows Canadian Tire’s successful acquisition of FGL Sports in 2011.

Upon conclusion of the transaction, Pro Hockey Life will operate as a banner under FGL Sports, joining others such as Sport Chek and Sports Experts.

“This acquisition is a natural extension of our core authority in sports and hockey and Pro Hockey Life will be an excellent addition to our family of great Canadian companies,” said FGL president Michael Medline.

Pro Hockey Life president Scott Jackson said his company sees “a bright future as part of the Canadian Tire family and I have no doubt that the company will reach even greater heights within FGL Sports.”

Brands Articles

Quaker looks to spark Twitter conversations with new effort

PepsiCo brand uses social to encourage Canadians to do more of what matters

Canada’s Hottest Ads – The good and bad of Mother’s Day ads

Rain 43's John Farquhar finds mom spots both charming and predictable

Lasik MD campaign has its sights on millennials

Print, direct mail, OOH, radio touts financial benefits of laser vision correction

How to improve in-store signage

Signs alert shoppers to deals and promotions, but also express your brand

Managing Digital: Reckitt Benckiser’s VP marketing

VP to agencies: understand consumers' digital behaviour and deliver KPIs

On The Move: Changes at FCB, eBay, Defy and Hill + Knowlton

A weekly recap of who's headed where in Canadian marketing and communications

Gap’s 1Q profit falls as it attempts turnaround

Banana Republic and Gap banners continue to struggle, while Old Navy flourishes

Campaign for weight-loss firm gives the skinny on diet fads

Dr. Bernstein effort from Giants & Gentlemen includes TV, online and OOH