Canadian Tire’s FGL Sports to buy Pro Hockey Life for $85M

Canadian Tire subsidiary FGL Sports Ltd. announced Wednesday that it plans to buy privately owned Pro Hockey Life Sporting Goods Inc. for $85 million. Pro Hockey Life has 23 urban, high-end hockey stores operating in five provinces across Canada and boasts annual revenues of about $95 million. The transaction follows Canadian Tire’s successful acquisition of […]

Canadian Tire subsidiary FGL Sports Ltd. announced Wednesday that it plans to buy privately owned Pro Hockey Life Sporting Goods Inc. for $85 million.

Pro Hockey Life has 23 urban, high-end hockey stores operating in five provinces across Canada and boasts annual revenues of about $95 million.

The transaction follows Canadian Tire’s successful acquisition of FGL Sports in 2011.

Upon conclusion of the transaction, Pro Hockey Life will operate as a banner under FGL Sports, joining others such as Sport Chek and Sports Experts.

“This acquisition is a natural extension of our core authority in sports and hockey and Pro Hockey Life will be an excellent addition to our family of great Canadian companies,” said FGL president Michael Medline.

Pro Hockey Life president Scott Jackson said his company sees “a bright future as part of the Canadian Tire family and I have no doubt that the company will reach even greater heights within FGL Sports.”

Brands Articles

McDonald’s gets personal with new ad campaign

Cossette creates a series of on-the-fly commercials in the back of a Whitby location

Captain Morgan’s cottage hack

New campaign inspires Canadians to seize the summer in their own way

Sid Lee’s JF Bouchard gives an insider’s guide to C2 Montréal

The ad agency exec talks balancing his day job with an annual event

M&M Food Market to ditch trans fat by the end of 2017

If suppliers fail to meet the deadline certain products will be removed from shelves

Dairy Farmers puts Canadians to bed

Nearly half of Canadians say lack of sleep affects productivity at work

Future Flash: How Domino’s became an innovation company

The restaurant chain's AOR reveals its seven-step approach to creative thinking

On The Move: New hires at National, Narrative, Cue

A weekly update of who's headed where in Canadian marketing and communications

Marketers can now do the math on what agency work is worth

Ad Cost Checker offers database to benchmark fees

Sleeman plots a cross-country tour in support of new brew

The brewer's searching for two brand ambassadors for a cross-country train trip