Canadians may spend more on back-to-school this year: poll

Canadians will be digging a little deeper into their pockets during this year’s back-to-school shopping season, a new survey suggests. According to the Pollara survey, Canadians intend to shell out an average of $428 per child on items such as school supplies, clothing and technology as their kids head back to class. That’s an increase […]

Canadians will be digging a little deeper into their pockets during this year’s back-to-school shopping season, a new survey suggests.

According to the Pollara survey, Canadians intend to shell out an average of $428 per child on items such as school supplies, clothing and technology as their kids head back to class.

That’s an increase of 18.2 per cent over last year, when they planned to spend an average of $362 per child.

Back-to-school shopping typically marks the start of the peak selling season as retailers gear up for Christmas.

Regionally, Quebecers plan to shell out the most on back-to-school shopping this year – an average of $501 per child – followed by shoppers in the Atlantic Canada and the Prairies, who intent to spend $450, on average.

Ontarians lag at the back of the pack with plans to spend $390 per child, on average, while Albertans are budgeting for an average of $431 and shoppers in B.C. are planning to spend $403.

Related
Toshiba’s back-to-school ads explore the downside of dorm life
• Watch This: Rocking the recorder for back-to-school (Target)
• Best Buy goes after ‘novice’ tech consumers for back-to-school
The Source continues perception transformation with back-to-school ads

Parents with kids who are in college or university plan to spend the most – an average of $572 per child.

Those with high school kids plan to spend an average of $226 per child, while parents of kindergarten and elementary school children plan to spend $170.

The online poll, which was funded by the Bank of Montreal, surveyed roughly 1,000 Canadians.

The polling industry’s professional body, the Marketing Research and Intelligence Association, says online surveys cannot be assigned a margin of error because they do not randomly sample the population.

“The end of summer is an important time of the year for many businesses that sell back to school supplies” Mike Bonner, vice-president of commercial banking at BMO, said in a statement.

“Many will see an increase in the number of shoppers and dollars spent during the season, leading to a positive impact on their bottom line.”

Brands Articles

Home Depot data breach brings class action suit

Big box retailer joins others dealing with life after the hack

Campbell Company gives soup products a facelift

Heritage brands reformulated and repackaged for contemporary tastes

‘Crave More’ attempts to make PC a lifestyle brand

New campaign from John St. asks a lot of questions

DDB Canada is a good fit for Nordstrom’s shoe campaign

Agency's Calgary campaign impressed the U.S. marketers

Ethnic insights at the heart of a total market strategy

Asking 'which cultural group should I target?' may put you on the wrong path

Pringles plays off Ontario elections

The brand forces its own issue onto the ballot: to dip, or not to dip?

Second Cup launches Flat White promotion

New espresso drink part of brand rejuvenation