How successful were Volvo Trucks’ epic stunts?

Volvo Trucks dishes on the success and strategy of a Cannes-winning campaign

Chances are you’ve already seen the “Epic Split.” But what brought Volvo Trucks to this epic moment? Why cast so broad a net to catch so niche a target? And how successful has this campaign been.

Annika Viberud, director strategic brand and marketing communications for Volvo Trucks, tells Marketing what brought the B2B brand to the world stage.

Brands Articles

3M Canada sticks with millennials for awareness tour

Post-Its brand successfully connects with consumers through Twitter activation

Urban Barn hires firm for Quebec expansion

Furniture and home décor retailer opens its first stores in the province this month

DentsuBos to defend Fido account

Toronto agency could go from working on parts of the account to all of it

Rona takes two tablets, embarks on holiday campaign

Retailer partners with Toronto Star Touch and La Presse+ on interactive catalogue

L’Oréal opens Montreal content studio

In-house facility capable of quickly producing content for social media channels

Maple Leaf Foods cutting jobs in move to streamline

Food processing company nears the end of a massive restructuring plan

Sun Life partners with AOL on web series

Two Minutes to Transform features advice from high-profile Canadians

Why Nutella is having a moment

Chocolate-hazelnut spread is in the midst of a marketing frenzy

Reality Check: The new era of packaging (Column)

Brands are taking more risks with their packaging and it's paying off