How successful were Volvo Trucks’ epic stunts?

Volvo Trucks dishes on the success and strategy of a Cannes-winning campaign

Chances are you’ve already seen the “Epic Split.” But what brought Volvo Trucks to this epic moment? Why cast so broad a net to catch so niche a target? And how successful has this campaign been.

Annika Viberud, director strategic brand and marketing communications for Volvo Trucks, tells Marketing what brought the B2B brand to the world stage.


Brands Articles

Bendgate: 5 things Apple will do next

Markus Giesler guesses at Apple's next iPhone play

Holt Renfrew readies menswear-only store in Toronto

Luxury store wants to grow retail footprint by 40%

Kraft Hockeyville competition expands to U.S.

Tentpole sponsorship expands south of the border with media/in-store campaign

Toys R Us celebrates 30 years in Canada with ‘Oath’

An anniversary message from Toronto creative shop Open

Canadian Tire’s new CEO talks online shopping

Michael Medline chats with CB about digital technology's role in customer service

Millennials are looking for brands to trust: Havas

Nearly half of surveyed millennials consider brands "essential" to their life

Three big obstacles to success for the BlackBerry Passport

Peter Nowak says differentiation is a smart play, but brings its own challenges

Dufour-Lapointe sisters sign back with Saputo

Press darlings launch another initiative, but where are the international brands?

Apple has lost its narrative

Once "brand of the people," it's now an entrenched power. Must we teach Apple's branding lessons back to it?