How successful were Volvo Trucks’ epic stunts?

Volvo Trucks dishes on the success and strategy of a Cannes-winning campaign

Chances are you’ve already seen the “Epic Split.” But what brought Volvo Trucks to this epic moment? Why cast so broad a net to catch so niche a target? And how successful has this campaign been.

Annika Viberud, director strategic brand and marketing communications for Volvo Trucks, tells Marketing what brought the B2B brand to the world stage.

Brands Articles

2015 Media Innovation Award jury wraps up deliberations

13 industry leaders have chosen their medalists and Best of Show

Extension: ‘Best of 2015′ contenders get one more week

Marketer, media player, tech player and agency nominations accepted until Oct. 16

‘Tis the season? Retailers start stocking holiday merchandise

Canadian Tire, Walmart, Hudson's Bay preparing for Christmas shopping

Geox hires Canadian AOR to boost social, online presence

MacIntyre Communications takes over account from The PR Department

New Balance runs with Apex PR after competitive pitch

Toronto firm to provide full service public relations, social media and more

Influencer marketing agency IZEA launches Canadian office

Company works with 550,000 content creators globally including 14,000 in Canada

In a hurry? Starbucks has an order-ahead app for that

Coffee chain joins growing list of companies trying to appease time-starved customers

Scotiabank ends Nuit Blanche art fest sponsorship

Sponsorship review takes bank's name off the event it helped build