How successful were Volvo Trucks’ epic stunts?

Volvo Trucks dishes on the success and strategy of a Cannes-winning campaign

Chances are you’ve already seen the “Epic Split.” But what brought Volvo Trucks to this epic moment? Why cast so broad a net to catch so niche a target? And how successful has this campaign been.

Annika Viberud, director strategic brand and marketing communications for Volvo Trucks, tells Marketing what brought the B2B brand to the world stage.

Brands Articles

Why Nutella is having a moment

Chocolate-hazelnut spread is in the midst of a marketing frenzy

Reality Check: The new era of packaging (Column)

Brands are taking more risks with their packaging and it's paying off

Sears pushes ‘all under one roof’ message in new campaign

Retailer appeals to time-strapped shoppers with family scenes and a dash of nostalgia

Consumers are hungry for restaurant technology (Survey)

Wait times and mobile payments are among the digital capabilities diners want

Oxford Properties to holiday shoppers: Treat yourself

#MyMrsClaus campaign encourages women to buy gifts for themselves

Tapped Mobile launches Shazamable mobile coupons

App's new visual recognition technology lets brands serve up deals

Business will boom on Black Friday (Survey)

Weak loonie, better Canadian deals will bring shoppers out in droves

Honda Canada’s toy story

Car company partners with Ontario Honda Dealership and DS+P to give toys to kids

Lightspeed POS breaks into ecommerce

Montreal mobile point-of-sale platform acquires Dutch online retail company