How successful were Volvo Trucks’ epic stunts?

Volvo Trucks dishes on the success and strategy of a Cannes-winning campaign

Chances are you’ve already seen the “Epic Split.” But what brought Volvo Trucks to this epic moment? Why cast so broad a net to catch so niche a target? And how successful has this campaign been.

Annika Viberud, director strategic brand and marketing communications for Volvo Trucks, tells Marketing what brought the B2B brand to the world stage.

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