The Heart & Stroke Foundation and CBC have again partnered for the foundation’s annual health-focused campaign, which this year has the strapline “Make Health Last.” According to a statement issued by CBC, the initiative is meant to educate Canadians on ways to prevent heart disease and stroke.
Three 30-second spots feature well-known CBC personalities Adam Beach, Arlene Dickinson, and Ron James. They will be broadcast exclusively on CBC-TV, CBC News Network and during online program streams, as well as on select documentary and regional stations. “Make Health Last” banner ads will also appear on CBC’s websites.
In the statement, Gaye McDonald, director of client marketing at CBC Revenue Group, said CBC’s multiple platforms and product integration potential are a “great vehicle for [the Heart & Stroke Foundation] to spread the word about health concerns in a powerful way that resonates with Canadian audiences.”
CBC entertainment and lifestyle show Steven and Chris will also adopt a focus on the campaign and will host various special guests throughout the campaign’s duration.
The campaign will run until May 31.