CBC and Heart & Stroke Foundation partners again

The Heart & Stroke Foundation and CBC have again partnered for the foundation’s annual health-focused campaign, which this year has the strapline “Make Health Last.” According to a statement issued by CBC, the initiative is meant to educate Canadians on ways to prevent heart disease and stroke. Three 30-second spots feature well-known CBC personalities Adam […]

The Heart & Stroke Foundation and CBC have again partnered for the foundation’s annual health-focused campaign, which this year has the strapline “Make Health Last.” According to a statement issued by CBC, the initiative is meant to educate Canadians on ways to prevent heart disease and stroke.

Three 30-second spots feature well-known CBC personalities Adam Beach, Arlene Dickinson, and Ron James. They will be broadcast exclusively on CBC-TV, CBC News Network and during online program streams, as well as on select documentary and regional stations. “Make Health Last” banner ads will also appear on CBC’s websites.


In the statement, Gaye McDonald, director of client marketing at CBC Revenue Group, said CBC’s multiple platforms and product integration potential are a “great vehicle for [the Heart & Stroke Foundation] to spread the word about health concerns in a powerful way that resonates with Canadian audiences.”

Related
Death speaks in new Heart and Stroke Foundation campaign

CBC entertainment and lifestyle show Steven and Chris will also adopt a focus on the campaign and will host various special guests throughout the campaign’s duration.

The campaign will run until May 31.

Brands Articles

Holt Renfrew readies menswear-only store in Toronto

Luxury store wants to grow retail footprint by 40%

Kraft Hockeyville competition expands to U.S.

Tentpole sponsorship expands south of the border with media/in-store campaign

Toys R Us celebrates 30 years in Canada with ‘Oath’

An anniversary message from Toronto creative shop Open

Canadian Tire’s new CEO talks online shopping

Michael Medline chats with CB about digital technology's role in customer service

Millennials are looking for brands to trust: Havas

Nearly half of surveyed millennials consider brands "essential" to their life

Three big obstacles to success for the BlackBerry Passport

Peter Nowak says differentiation is a smart play, but brings its own challenges

Dufour-Lapointe sisters sign back with Saputo

Press darlings launch another initiative, but where are the international brands?

Apple has lost its narrative

Once "brand of the people," it's now an entrenched power. Must we teach Apple's branding lessons back to it?

The September celebrates anniversary with shoe giveaway

Online retailer goes shoe crazy on the streets