CBC and Heart & Stroke Foundation partners again

The Heart & Stroke Foundation and CBC have again partnered for the foundation’s annual health-focused campaign, which this year has the strapline “Make Health Last.” According to a statement issued by CBC, the initiative is meant to educate Canadians on ways to prevent heart disease and stroke. Three 30-second spots feature well-known CBC personalities Adam […]

The Heart & Stroke Foundation and CBC have again partnered for the foundation’s annual health-focused campaign, which this year has the strapline “Make Health Last.” According to a statement issued by CBC, the initiative is meant to educate Canadians on ways to prevent heart disease and stroke.

Three 30-second spots feature well-known CBC personalities Adam Beach, Arlene Dickinson, and Ron James. They will be broadcast exclusively on CBC-TV, CBC News Network and during online program streams, as well as on select documentary and regional stations. “Make Health Last” banner ads will also appear on CBC’s websites.


In the statement, Gaye McDonald, director of client marketing at CBC Revenue Group, said CBC’s multiple platforms and product integration potential are a “great vehicle for [the Heart & Stroke Foundation] to spread the word about health concerns in a powerful way that resonates with Canadian audiences.”

Related
Death speaks in new Heart and Stroke Foundation campaign

CBC entertainment and lifestyle show Steven and Chris will also adopt a focus on the campaign and will host various special guests throughout the campaign’s duration.

The campaign will run until May 31.

Brands Articles

BMO unveils first campaign from Y&R

A new, employee-built tagline is designed for Canadian and U.S. markets

Supermarket chain battles criticism over World War I ad

Sainsbury's four-minute television spot depicts the 1914 Christmas Truce

Best Buy posts unexpected sales gain, prepares for holiday deals

Best Buy CEO: Holiday deals will be more "balanced and targeted" this year

Frank & Oak gets into home decor with Etsy collection

Menswear retailer experiments with handmade home goods

Ford Canada hits the streets of Montreal in new web series

Brand focuses on one of the most important small car markets: Montreal

Dairy Farmers of Canada and W Network’s cheesy campaign

Holiday effort from m2 targets ‘zestfuls’

Target Canada focuses on holiday sales, then its future

Signs of improvement outlined in the company's third-quarter report

Metro boosts Q4 profit, revenue and same store sales up

Montreal retailer posts $115.6-million profit

Kiip launches white label loyalty solution for brands

Platform helps marketers offer specialized rewards for new or loyal users