Screen Shot 2016-03-07 at 4.13.32 PM

Chatter: About that new Ontario PC party logo . . .

Neither experts nor amateurs in graphic design are won over by rebrand

What’s blue and white . . . and red, and green, and criticized all over? The Ontario Progressive Conservative Party’s new logo, based on early feedback on social and in media coverage.

Officially unveiled over the weekend at an event featuring party leader Patrick Brown, the new logo is intended to convey “inclusion, renewal, openness and change” and was developed by Dan Robertson of Indent Communications. Robertson was also director of advertising for the federal Conservative Party of Canada when it won the general election in 2011. Besides the mixing of the traditional conservative blue with a more liberal red, the centre of the logo features a green leaf that had more than few observers making connections to the NDP.

As might be expected of a logo used by a political party, the reaction was swift and in some cases scathing, particularly from media who are less than enamoured with the Ontario PCs in the first place.

One of the other big complaints about the logo was its complexity:

Some even questioned the tactic of unveiling the logo at this point in the party’s history:

The Toronto Star decided to go directly to the experts by asking three different graphic designers on their reaction to the Ontario PC logo. This comment from Chris Lee was one of the best takes:

“The geometric construction of the logo is also consistent with current trends in graphic design that are already becoming cliché and outdated,” he explained. Lee said the rebrand is catching up with “the turn to flat design in iOS 7, Windows 8 and Google’s ‘Material Design.’ ”

If nothing else, the logo provides fodder for agencies who are already using it to prompt discussions with their own audiences on social media:

 

See all comments Recent Comments
JET

So is Chris Lee saying the logo is designed by a computer/software without any human creativity?
Therein lies the problem. “This Buds for you”.
I feel so much better about the Tories now they have a new logo to match their personality. I guess their policies are irrelevant.

Tuesday, March 08 @ 8:00 am |

Add a comment

You must be to comment.

Create a Commenting Account

Brands Articles

Cannes 2016: Just 12 Lions equals tough year for Canada

After a stellar 2015, Canada's medal count dips in 2016. Judy John's suggestion to be better in 2017

Cannes 2016: Harvey Nichols’ CCTV spot named Film Grand Prix

Canada shut out of the competition despite nine shortlisted entries

Cannes 2016: Black Friday shutdown wins top Titanium

Titanium Grand Prix goes to REI, Integrated Grand Prix awarded to Netflix

Cannes 2016: Under Armour wins Film Craft Grand Prix

The sportswear brand races off with the top honour of the competition

Cannes 2016: Edeka and Beyoncé both named Music Grand Prix

J. Walter Thompson Canada's "Just Another Day" for SickKids wins Silver Lion

Data obsession can hurt customer experience

Don't get wrapped up in algorithms, remember retail’s about helping people

Aimia says Brexit won’t hurt Nectar loyalty program

Firm believes weakness of British pound won't affect financial results

Twitter Canada’s Rory Capern: My first 100 days

The social giant's managing director reflects on some early leadership moves