Checkout 51 and Mondelez reward snackers on mobile

Toronto-based mobile couponing startup Checkout 51 has announced a partnership with Mondelez and Mediavest to create a loyalty program for the CPG’s snack brands. Checkout 51′s app lets users scan their receipts after shopping for the chance to receive rebates on featured products that they’ve purchased. The app was created as a way to help […]

Toronto-based mobile couponing startup Checkout 51 has announced a partnership with Mondelez and Mediavest to create a loyalty program for the CPG’s snack brands.

Checkout 51′s app lets users scan their receipts after shopping for the chance to receive rebates on featured products that they’ve purchased. The app was created as a way to help brands communicate directly with consumers. Kraft was one of the first CPGs to use the app.

The Mondelez partnership is the next big step. Checkout 51 introduced a brand-dedicated “Christie Corner” that users can click on to instantly sign up for a brand loyalty program. Christie Corner will track when a shopper buys Ritz, Oreo, Chips Ahoy or other Christie products, and create personalized promotions that will show up among the app’s weekly featured rebates.

“As a snacking company, many of our products and brands are purchased on-the-go and on impulse and are in a consumer’s hand just as much as their mobile phones,” said Kristi Karens, Mondelēz Canada’s director of media and agency partnerships, in a release. “By understanding how and when consumers shop for snacks and confectionery products, we were able to create a unique partnership with Checkout 51 that leverages the power of impulse purchases and instant mobile activity to reward our consumers on-the-go.”

And it’s a hit. Pema Hegan, founder of Checkout 51, said 60,000 users have signed up for Christie Corner in just the first week.

“We’ve got a very unique way of working with Mondelez and Mediavest,” said Hegan. “We assembled a team of product people from Checkout 51, marketers from Mondelez and media thinkers from Mediavest, and together that group collaborates on products and then constantly works to optimize them.”

Christie Corner is just the first step in what Hegan hopes will be a long and fruitful partnership. Hegan launched the company last December with fellow entrepreneur Noah Godfrey and shortly afterward left his position as strategist at Rethink to focus full-time on the startup.

Since its debut, Checkout 51 has signed up 425,000 shoppers and grown to a team of 26. In April, it rolled out an Android version of the app, and already Android users account for 25% of service’s userbase. Hegan said he’s planning a U.S. launch late this year or early next.

Brands Articles

Mail-order munchies

How companies are fulfilling consumers' quest for convenience and snacks

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Drag queens help give Starbucks Canada video a jolt

The coffee chain is one of many brands targeting LGBT consumers

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

CMOs are being shut out when C-suites need them more than ever (Column)

Marketing has never been more important, but CMOs are often outside looking in

Following Shoppers Drug Mart’s dive into fresh

The retailer is adding fresh food to its offering. Is it just what consumers ordered?

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review