Checkout 51 and Mondelez reward snackers on mobile

Toronto-based mobile couponing startup Checkout 51 has announced a partnership with Mondelez and Mediavest to create a loyalty program for the CPG’s snack brands. Checkout 51’s app lets users scan their receipts after shopping for the chance to receive rebates on featured products that they’ve purchased. The app was created as a way to help […]

Toronto-based mobile couponing startup Checkout 51 has announced a partnership with Mondelez and Mediavest to create a loyalty program for the CPG’s snack brands.

Checkout 51’s app lets users scan their receipts after shopping for the chance to receive rebates on featured products that they’ve purchased. The app was created as a way to help brands communicate directly with consumers. Kraft was one of the first CPGs to use the app.

The Mondelez partnership is the next big step. Checkout 51 introduced a brand-dedicated “Christie Corner” that users can click on to instantly sign up for a brand loyalty program. Christie Corner will track when a shopper buys Ritz, Oreo, Chips Ahoy or other Christie products, and create personalized promotions that will show up among the app’s weekly featured rebates.

“As a snacking company, many of our products and brands are purchased on-the-go and on impulse and are in a consumer’s hand just as much as their mobile phones,” said Kristi Karens, Mondelēz Canada’s director of media and agency partnerships, in a release. “By understanding how and when consumers shop for snacks and confectionery products, we were able to create a unique partnership with Checkout 51 that leverages the power of impulse purchases and instant mobile activity to reward our consumers on-the-go.”

And it’s a hit. Pema Hegan, founder of Checkout 51, said 60,000 users have signed up for Christie Corner in just the first week.

“We’ve got a very unique way of working with Mondelez and Mediavest,” said Hegan. “We assembled a team of product people from Checkout 51, marketers from Mondelez and media thinkers from Mediavest, and together that group collaborates on products and then constantly works to optimize them.”

Christie Corner is just the first step in what Hegan hopes will be a long and fruitful partnership. Hegan launched the company last December with fellow entrepreneur Noah Godfrey and shortly afterward left his position as strategist at Rethink to focus full-time on the startup.

Since its debut, Checkout 51 has signed up 425,000 shoppers and grown to a team of 26. In April, it rolled out an Android version of the app, and already Android users account for 25% of service’s userbase. Hegan said he’s planning a U.S. launch late this year or early next.

Brands Articles

The bear necessities of Freedom’s rebranding

With a new name and mascot, a challenger telco takes a softer approach

Air Miles backtracks on points cancellation plan

LoyaltyOne says legislative 'uncertainty' drove decision

Ethnic retailing is moving from niche to mainstream

Canadian consumers are changing, but too few retailers are paying attention

Telling Canadian writers’ stories

The Juggernaut's series for the Writers Guild of Canada makes the case for our culture

Increased demand drives Grocery Gateway’s growth

Longo's CEO says online grocery shopping has 'come of age'

Canadian Olympic Committee signs with Sid Lee

COC signs with new agency of record until 2020 Tokyo Games

Luxury retail must go digital or be forgotten (column)

AJ Dalal says luxury retail ignores the connected shopper at its peril

Carlsberg picks Ogilvy as AOR

The agency wins all of the brewer's brands in Canada, including Kronenbourg and Somersby.

Localize labels talk to consumers about food sourcing

QR codes and a scoring system tell Ottawa shoppers where they're buying from