Click This: University of Alberta’s anti-homophobia site

It’s surprising how effective even a small amount of data can be when you’re trying to change the world. Edmonton agency Calder Bateman and Vancouver’s Burnkit teamed up to create NoHomophobes.com, a web project tracking homophobic language use in social media in real time. Developed pro bono for the University of Alberta‘s Institute for Sexual […]

It’s surprising how effective even a small amount of data can be when you’re trying to change the world.

Edmonton agency Calder Bateman and Vancouver’s Burnkit teamed up to create NoHomophobes.com, a web project tracking homophobic language use in social media in real time.

Developed pro bono for the University of Alberta‘s Institute for Sexual Minority Studies and Services, the site charts four unfortunately common anti-gay slurs by day, week and “all time” across Twitter. The site design also names and shames the offenders, displaying their Twitter handle and profile picture along with the offensive tweet itself.

Brands Articles

Frank & Oak launches first mass campaign

Menswear etailer introduces the tagline: "For the Journey Ahead"

U By Kotex sinks its teeth into vampire web series

Now at its mid-way point, the series has amassed more than 1.2 million views

Target seeks to bolster Canadian fashion profile

Fashion and business operations a major focus for the discount retailer

A&W now serving chicken raised without the use of antibiotics

Fast-food chain continues its commitment to simple, great-tasting ingredients

Going for the sentimental shoppers

Why food brands are turning to anthropology to tug at Canadians’ heartstrings

McDonald’s profit, sales decline amid ongoing struggles

Fast food giant launches “Our Food. Your Questions.” in the U.S. to improve image

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Sears strikes leasing deal with U.K. fashion retailer

Primark to open seven standalone stores in U.S. malls