Click This: University of Alberta’s anti-homophobia site

It’s surprising how effective even a small amount of data can be when you’re trying to change the world. Edmonton agency Calder Bateman and Vancouver’s Burnkit teamed up to create NoHomophobes.com, a web project tracking homophobic language use in social media in real time. Developed pro bono for the University of Alberta‘s Institute for Sexual […]

It’s surprising how effective even a small amount of data can be when you’re trying to change the world.

Edmonton agency Calder Bateman and Vancouver’s Burnkit teamed up to create NoHomophobes.com, a web project tracking homophobic language use in social media in real time.

Developed pro bono for the University of Alberta‘s Institute for Sexual Minority Studies and Services, the site charts four unfortunately common anti-gay slurs by day, week and “all time” across Twitter. The site design also names and shames the offenders, displaying their Twitter handle and profile picture along with the offensive tweet itself.

Brands Articles

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Sears strikes leasing deal with U.K. fashion retailer

Primark to open seven standalone stores in U.S. malls

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Redefining the mini-meal

Shoppers looking beyond classic snacks like chips and cookies

Air Miles focuses on storytelling in new video

Campaign turns user-generated content into branded content

Mr. Sub selects Tag Franchise for a brand refresh

The quick-serve submarine chain is ready for change

More 2014 MIAs finalists – shortlist #2

Finalists in the Best Use of Content and Best Use of Digital Channels categories