Click This: University of Alberta’s anti-homophobia site

It’s surprising how effective even a small amount of data can be when you’re trying to change the world. Edmonton agency Calder Bateman and Vancouver’s Burnkit teamed up to create NoHomophobes.com, a web project tracking homophobic language use in social media in real time. Developed pro bono for the University of Alberta‘s Institute for Sexual […]

It’s surprising how effective even a small amount of data can be when you’re trying to change the world.

Edmonton agency Calder Bateman and Vancouver’s Burnkit teamed up to create NoHomophobes.com, a web project tracking homophobic language use in social media in real time.

Developed pro bono for the University of Alberta‘s Institute for Sexual Minority Studies and Services, the site charts four unfortunately common anti-gay slurs by day, week and “all time” across Twitter. The site design also names and shames the offenders, displaying their Twitter handle and profile picture along with the offensive tweet itself.

Brands Articles

Millennial-ized market means Kraft Dinner is now KD

Low-risk name change drives brand update across 27 products

Jaguar Land Rover picks Mint

Toronto shop becomes automaker's first agency of record in 15 years

Toronto yoga junky finds her Flow for online contest

Bottled water brand wraps its social media contest after finding The Chi Junky

Working myself out of a job (Column)

In an ideal world, a good company may not need a PR firm. In reality...

Corby dedicates 50% of digital spend to programmatic

Booze brands make a big shift online with new media and platform partners

Shopify to spend more to grow ahead of holiday season

Despite Q2 loss, revenue nearly doubles from a year ago

Diageo launches Jeremiah Weed in Canada

Brand takes 'irreverent approach' to connect with millennials

Amazon expected to become top U.S. clothing retailer

Will ecommerce giant become the king of clothing in Canada?

Weak dollar not all bad news for retailers (Survey)

Canadians are rethinking their cross-border shopping trips