Click This: University of Alberta’s anti-homophobia site

It’s surprising how effective even a small amount of data can be when you’re trying to change the world. Edmonton agency Calder Bateman and Vancouver’s Burnkit teamed up to create NoHomophobes.com, a web project tracking homophobic language use in social media in real time. Developed pro bono for the University of Alberta‘s Institute for Sexual […]

It’s surprising how effective even a small amount of data can be when you’re trying to change the world.

Edmonton agency Calder Bateman and Vancouver’s Burnkit teamed up to create NoHomophobes.com, a web project tracking homophobic language use in social media in real time.

Developed pro bono for the University of Alberta‘s Institute for Sexual Minority Studies and Services, the site charts four unfortunately common anti-gay slurs by day, week and “all time” across Twitter. The site design also names and shames the offenders, displaying their Twitter handle and profile picture along with the offensive tweet itself.

Brands Articles

Photo Gallery: Marketing’s Best of the Year

Agencies, clients, media and tech came together to see who would be chosen

Manulife adds Glenn Hollis as Canadian CMO

Exec comes with experience from Tim Hortons and a long agency background

How Molson Canadian regained its cult status

6 steps to reclaiming the brand pride inspired by 'The Rant'

Marketing reveals its ‘Best of the Year’ winners

Have a look at the Marketer, Media Player, Agency and Tech Player of the Year

Marketer of the Year 2015: Shomi

A great brand and a strong product put this SVOD upstart on the map

Nicoderm returns to TV with spaced-out campaign

Tribal DDB campaign harkens back to 'irritable stewardess'

Edelman Trust Barometer tracks sunny Trudeau effect

Trust in institutions and business has improved, but beware the perception gap

Strategic Objectives lands DuBreton’s English account

Organic pork producer launches content series with help from Toronto PR shop

The Knot Group’s NYC office wins Brookfield account

Arts Brookfield's free culture fest expands account across the border