Brown and Pearson to lead CMA board of directors as chair, vice-chair

Three influential industry members join the industry association for life

Joel, Kestle and Papadatos granted life memberships

The Canadian Marketing Association (CMA) has elected Stephen Brown, president of Fuse Marketing Group as chair of the its board of directors for the 2014/2015 year.

At its annual meeting earlier this week, the association also elected Bryan Pearson, president and CEO of LoyaltyOne, as vice-chair.

Elected as new members to the CMA board of directors were Sabrina Geremia, head of agency relations for Google Canada; Jack Palazzolo, vice-president, marketing at Ford Canada; Heather Tulk, principal, Carlor Growth Strategies; and John Wiltshire, senior vice-president, marketing at Investors Group.
The CMA has also granted life memberships to three influential members of Canada’s marketing industry.

The CMA has also given life memberships to three influential members of Canada’s marketing industry.

The memberships were presented Wednesday to Mitch Joel, president of Twist Image; Jan Kestle, president of Environics Analytics; and Caroline Papadatos, senior vice-president, International and Corporate Marketing at LoyaltyOne/Air Miles.

The membership recognizes individuals who have worked on behalf of the association, making major contributions to the development of marketing in Canada.

Joel was chair of the CMA Board in 2011/2012 and assisted in the development of the association.

Kestle has served on the CMA Customer Insights and Analytics Council, the CMA Ethics and Privacy Committee and has contributed to the association’s lobbying efforts.

Papadatos served as chair of both the CRM and B2B councils and was involved in re-vamping the association’s council structure. More recently, Papadatos was chair of the CMA’s Education Strategy Committee.

Brands Articles

Irrelevant messages drive rise of ‘deletist’ consumers

New Aimia survey finds Canadians are getting tougher on brands

Nike Golf Canada teams up with Angus Glen

‘First of its kind’ retail shop opens at high-end golf course

BMO emphasizes its human touch

Online video brings new brand promise to life

Green-friendly IKEA celebrates getting off the grid

Retailer highlighting ongoing environmental efforts with Earth Day event

Inside The Brick’s branding rethink

Retailer replaces "Nobody Beats The Brick" tagline with "Saving You More"

Kraft Dinner eliminating synthetic colours

Kraft brand in Canada to eliminate synthetic colours by the end of 2016

DavidsTea launches beauty line

Tea-infused beauty products available across Canada and the U.S

Cirque du Soleil sells majority stake to U.S. equity firm

Founder Guy Laliberte will continue to provide strategic and creative input