Brown and Pearson to lead CMA board of directors as chair, vice-chair

Three influential industry members join the industry association for life

Joel, Kestle and Papadatos granted life memberships

The Canadian Marketing Association (CMA) has elected Stephen Brown, president of Fuse Marketing Group as chair of the its board of directors for the 2014/2015 year.

At its annual meeting earlier this week, the association also elected Bryan Pearson, president and CEO of LoyaltyOne, as vice-chair.

Elected as new members to the CMA board of directors were Sabrina Geremia, head of agency relations for Google Canada; Jack Palazzolo, vice-president, marketing at Ford Canada; Heather Tulk, principal, Carlor Growth Strategies; and John Wiltshire, senior vice-president, marketing at Investors Group.
The CMA has also granted life memberships to three influential members of Canada’s marketing industry.

The CMA has also given life memberships to three influential members of Canada’s marketing industry.

The memberships were presented Wednesday to Mitch Joel, president of Twist Image; Jan Kestle, president of Environics Analytics; and Caroline Papadatos, senior vice-president, International and Corporate Marketing at LoyaltyOne/Air Miles.

The membership recognizes individuals who have worked on behalf of the association, making major contributions to the development of marketing in Canada.

Joel was chair of the CMA Board in 2011/2012 and assisted in the development of the association.

Kestle has served on the CMA Customer Insights and Analytics Council, the CMA Ethics and Privacy Committee and has contributed to the association’s lobbying efforts.

Papadatos served as chair of both the CRM and B2B councils and was involved in re-vamping the association’s council structure. More recently, Papadatos was chair of the CMA’s Education Strategy Committee.

Brands Articles

Milk West and DDB launch animated webseries

No hard sell, just a milk carton and his buddies

Air Canada and Rickard’s seek Canada’s top bars

Promotion in enRoute magazine connects beer brand to top pubs in cities across Canada

Watch This: Moment Factory lights up Parc de la Gorge

Turning a park into a glowing, immersive, multimedia experience to convince hikers to stay the night

Most chief marketers feel underpaid: CMO Council report

Smart alliances and digital skills key to CMOs' salary

Interbrand opening ‘corporate citizenship’ office in Canada

Move reflects Canadians' heightened interest in social values and the environment

HBC closing two Home Outfitters

Move is part of plan to merge with Hudson's Bay Home brand and drive more sales online

Elvis spotted around GTA in new campaign

It’s viva… Blue Mountain, as celebration of all things Elvis marks 20th anniversary

Walmart marks Eid with Facebook recipe ad

Using digital and social to reach multicultural consumers

Target launches new photo-capturing app

In a Snap allows in-app shopping