Brown and Pearson to lead CMA board of directors as chair, vice-chair

Three influential industry members join the industry association for life

Joel, Kestle and Papadatos granted life memberships

The Canadian Marketing Association (CMA) has elected Stephen Brown, president of Fuse Marketing Group as chair of the its board of directors for the 2014/2015 year.

At its annual meeting earlier this week, the association also elected Bryan Pearson, president and CEO of LoyaltyOne, as vice-chair.

Elected as new members to the CMA board of directors were Sabrina Geremia, head of agency relations for Google Canada; Jack Palazzolo, vice-president, marketing at Ford Canada; Heather Tulk, principal, Carlor Growth Strategies; and John Wiltshire, senior vice-president, marketing at Investors Group.
The CMA has also granted life memberships to three influential members of Canada’s marketing industry.

The CMA has also given life memberships to three influential members of Canada’s marketing industry.

The memberships were presented Wednesday to Mitch Joel, president of Twist Image; Jan Kestle, president of Environics Analytics; and Caroline Papadatos, senior vice-president, International and Corporate Marketing at LoyaltyOne/Air Miles.

The membership recognizes individuals who have worked on behalf of the association, making major contributions to the development of marketing in Canada.

Joel was chair of the CMA Board in 2011/2012 and assisted in the development of the association.

Kestle has served on the CMA Customer Insights and Analytics Council, the CMA Ethics and Privacy Committee and has contributed to the association’s lobbying efforts.

Papadatos served as chair of both the CRM and B2B councils and was involved in re-vamping the association’s council structure. More recently, Papadatos was chair of the CMA’s Education Strategy Committee.

Brands Articles

Saputo sells its bakery division to Canada Bread for $120 million

Deal in line with company's plans to become more competitive in new food categories

Why employee engagement needs to top the CMO’s agenda in 2015

And, how it will enhance competitiveness/profitability

Canada’s Hottest Ads: A very foodie November

...with a light dusting of holiday cheer

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

BlackBerry harkens back to “CrackBerry” heyday

Waterloo, Ont.-based company introduces new smartphone model with familiar features

Hudson’s Bay hires new CEO

Former Toys R Us chairman and CEO takes the reins, Richard Baker remains chairman

Country Style chooses Tag Franchise for rebrand

New branding expected to roll out next year

MasterCard’s ‘priceless’ holiday giveaway

The brand had a big surprise for Calgary charities