Brown and Pearson to lead CMA board of directors as chair, vice-chair

Three influential industry members join the industry association for life

Joel, Kestle and Papadatos granted life memberships

The Canadian Marketing Association (CMA) has elected Stephen Brown, president of Fuse Marketing Group as chair of the its board of directors for the 2014/2015 year.

At its annual meeting earlier this week, the association also elected Bryan Pearson, president and CEO of LoyaltyOne, as vice-chair.

Elected as new members to the CMA board of directors were Sabrina Geremia, head of agency relations for Google Canada; Jack Palazzolo, vice-president, marketing at Ford Canada; Heather Tulk, principal, Carlor Growth Strategies; and John Wiltshire, senior vice-president, marketing at Investors Group.
The CMA has also granted life memberships to three influential members of Canada’s marketing industry.

The CMA has also given life memberships to three influential members of Canada’s marketing industry.

The memberships were presented Wednesday to Mitch Joel, president of Twist Image; Jan Kestle, president of Environics Analytics; and Caroline Papadatos, senior vice-president, International and Corporate Marketing at LoyaltyOne/Air Miles.

The membership recognizes individuals who have worked on behalf of the association, making major contributions to the development of marketing in Canada.

Joel was chair of the CMA Board in 2011/2012 and assisted in the development of the association.

Kestle has served on the CMA Customer Insights and Analytics Council, the CMA Ethics and Privacy Committee and has contributed to the association’s lobbying efforts.

Papadatos served as chair of both the CRM and B2B councils and was involved in re-vamping the association’s council structure. More recently, Papadatos was chair of the CMA’s Education Strategy Committee.

Brands Articles

New Dimpflmeier product the ‘best thing since sliced bread’

Carb Smart contains contain high protein, low carbohydrates and zero sugar

On The Move: Additions at Ketchum and Zulu Alpha Kilo

A weekly update of who's headed where in Canadian marketing and communications

Marketing Live: Six ways to think about storytelling

HuffPo, Pacific Content, Ubisoft and others weigh in on branded content

DavidsTea CEO Sylvain Toutant is stepping down

Toutant says decision to leave the company is right from a 'personal standpoint'

MEC goes for good times in new campaign

Creative focuses on fun, outdoor experiences with friends and family

Toronto culinary experience brings new credit card to life

Pomp & Circumstance promote CIBC/Air Canada card to media and influencers

Why grocery stores are pushing packaged foods to the perimeter

Retailers are looking for novel ways to attract shoppers to their stores

How social media personas drive marketing success

Social persona insights can strengthen your communications strategy

The Body Shop pops up in Yorkville

Retailer testing new storytelling installations at pop-up store