Cold Cokes and warm mitts celebrate Canadian Olympic athletes

Coca-Cola Canada is handing out its own gold hardware to media and select fans of the brand to celebrate the accomplishments of Canadian athletes during the Sochi 2014 Winter Olympic Games. The beverage maker has produced 500 limited-edition gold coke bottles featuring the signatures from 2014 Coca-Cola Canada athletes Patrick Chan (figure skater), Steve Stamkos […]


Coca-Cola Canada is handing out its own gold hardware to media and select fans of the brand to celebrate the accomplishments of Canadian athletes during the Sochi 2014 Winter Olympic Games.

The beverage maker has produced 500 limited-edition gold coke bottles featuring the signatures from 2014 Coca-Cola Canada athletes Patrick Chan (figure skater), Steve Stamkos (professional hockey player) and Marianne St-Gelais (short track speed skater).

Part of Coke’s Olympic–focused marketing also includes the #inspiredto hashtag that encourages Canadians to share in what way Olympic athletes inspire them to keep active.

Brands Articles

Schick bids young men to think more about their shave routine

'Don't be like dad' is the message behind a new integrated campaign

Springboard rebrands with Stephen Thomas

New identity shows Ontario charitable organization is people-focused

Telus helps Canadians give back to their communities

Survey shows half of Telus' customers stay with it due to its community involvement

KFC Canada tests beer at two Toronto locations

Starting this fall, the quick-serve restaurant will serve domestic and imported beer

Milk West and DDB launch animated webseries

No hard sell, just a milk carton and his buddies

Air Canada and Rickard’s seek Canada’s top bars

Promotion in enRoute magazine connects beer brand to top pubs in cities across Canada

Watch This: Moment Factory lights up Parc de la Gorge

Turning a park into a glowing, immersive, multimedia experience to convince hikers to stay the night

Most chief marketers feel underpaid: CMO Council report

Smart alliances and digital skills key to CMOs' salary