Cold Cokes and warm mitts celebrate Canadian Olympic athletes

Coca-Cola Canada is handing out its own gold hardware to media and select fans of the brand to celebrate the accomplishments of Canadian athletes during the Sochi 2014 Winter Olympic Games. The beverage maker has produced 500 limited-edition gold coke bottles featuring the signatures from 2014 Coca-Cola Canada athletes Patrick Chan (figure skater), Steve Stamkos […]


Coca-Cola Canada is handing out its own gold hardware to media and select fans of the brand to celebrate the accomplishments of Canadian athletes during the Sochi 2014 Winter Olympic Games.

The beverage maker has produced 500 limited-edition gold coke bottles featuring the signatures from 2014 Coca-Cola Canada athletes Patrick Chan (figure skater), Steve Stamkos (professional hockey player) and Marianne St-Gelais (short track speed skater).

Part of Coke’s Olympic–focused marketing also includes the #inspiredto hashtag that encourages Canadians to share in what way Olympic athletes inspire them to keep active.

Brands Articles

Maple Leaf Foods launches ‘Songs in the Key of Wiener’

Facebook campaign for Larsen Wieners pays homage to the “As Seen On TV” era

Mattel and Walmart open virtual store in Pearson Airport

The brand and retailer are targeting busy travellers this holiday season

Nissan hopes to score with final leg of CFL program

“Back in the Game” sending high school football teams and media to Grey Cup

Mark’s pops up in Vancouver with football competition

CFL partner will test fans’ skills ahead of Grey Cup championship this month

UPDATED: Reitmans shutting down 107 Smart Set stores

Company to convert 31 stores to operate under other fashion brands

Home Depot faces dozens of lawsuits over data breach

Litigation may distract management and affect how the retailer runs its business

Aimia takes a data-dive for Canadian charities

Employees donate data analysis skills to not-for-profits in 24-hour event

Simons readies for major Canadian expansion

Montreal retailer announces plans to open stores in B.C., Alberta and Ontario into 2017

Brands gain momentum with multi-screen program

SPONSORED: How to tell impactful stories through video and across multiple platforms