Cold Cokes and warm mitts celebrate Canadian Olympic athletes

Coca-Cola Canada is handing out its own gold hardware to media and select fans of the brand to celebrate the accomplishments of Canadian athletes during the Sochi 2014 Winter Olympic Games. The beverage maker has produced 500 limited-edition gold coke bottles featuring the signatures from 2014 Coca-Cola Canada athletes Patrick Chan (figure skater), Steve Stamkos […]


Coca-Cola Canada is handing out its own gold hardware to media and select fans of the brand to celebrate the accomplishments of Canadian athletes during the Sochi 2014 Winter Olympic Games.

The beverage maker has produced 500 limited-edition gold coke bottles featuring the signatures from 2014 Coca-Cola Canada athletes Patrick Chan (figure skater), Steve Stamkos (professional hockey player) and Marianne St-Gelais (short track speed skater).

Part of Coke’s Olympic–focused marketing also includes the #inspiredto hashtag that encourages Canadians to share in what way Olympic athletes inspire them to keep active.

Brands Articles

CMOs want the “brand” back in branded content

At IAB Engage, marketers for Molson, Kraft, Cara Foods talk branded content strategy

Airbnb signs deal to sponsor 2016 Rio Olympic Games

Online community is the Games' first alternative accommodations sponsor

Grey Canada gets a shot at Tequila Herradura

Brown-Forman brand awards digital CRM and below-the-line duties to WPP shop

Metro pairs fashion with food

Grocer partners with fashion magazine Flare on food-focused marketing campaign

Activia kicks off campaign with world record attempt

Yogurt brand positions itself as a "lifestyle partner" through Rogers Media partnership

HBO Canada gives fans a chance to sit on the Iron Throne

Selection of Game of Thrones products available at Toronto pop-up shop

Frank & Oak push pop-up competition in the U.S.

Montreal-based retailer is giving consumers the power to pick temporary locations

How to create an engaging flyer

Expert Patrick Rodmell shares five best practices that apply to all retail sectors

What the Heinz-Kraft merger could mean for Canada

Experts say deal will likely lead to layoffs as the two companies find ways to share costs