Cold Cokes and warm mitts celebrate Canadian Olympic athletes

Coca-Cola Canada is handing out its own gold hardware to media and select fans of the brand to celebrate the accomplishments of Canadian athletes during the Sochi 2014 Winter Olympic Games. The beverage maker has produced 500 limited-edition gold coke bottles featuring the signatures from 2014 Coca-Cola Canada athletes Patrick Chan (figure skater), Steve Stamkos […]


Coca-Cola Canada is handing out its own gold hardware to media and select fans of the brand to celebrate the accomplishments of Canadian athletes during the Sochi 2014 Winter Olympic Games.

The beverage maker has produced 500 limited-edition gold coke bottles featuring the signatures from 2014 Coca-Cola Canada athletes Patrick Chan (figure skater), Steve Stamkos (professional hockey player) and Marianne St-Gelais (short track speed skater).

Part of Coke’s Olympic–focused marketing also includes the #inspiredto hashtag that encourages Canadians to share in what way Olympic athletes inspire them to keep active.

Brands Articles

Aeropostale exits Canada as it files for bankruptcy in the U.S.

The casual clothing retailer is not saying how many Canadian jobs will be impacted

Taco Bell casts customers in a ‘cheesy’ throwback ad

The QSR channels '90s nostalgia in its latest bid for millennial love

TSO getting in tune with digital

A quarter of its media budget now devoted to digital, with plans to break the 30% threshold next year

Drake takes flight over Toronto

Aerial banner promotes rapper's newest album, Views

‘Bringer of Rain’ ups his marketing game

Toronto Blue Jays third baseman Josh Donaldson signs on to promote Flow Water

Marketing Awards 2016: Multicultural jury and shorlist

Winners to be announced at The Carlu in Toronto June 2

Sport Chek celebrates Raptors’ win in timely fashion

Out-of-home campaign celebrating victory launches within minutes of final buzzer

Former Roots executive takes the reigns at Kit and Ace

Wendy Bennison tasked with overseeing the retail brand's expansion

Brands going retail — sporting goods lead the way

Opportunities at retail to connect with the end consumer are endless and exciting