Contractors launch campaign calling out Ontario politicians

National Trade Contractors Coalition of Canada (NTCCC) has launched a TV campaign to drum up support for Ontario’s Bill 69, which would require developers to pay their contractors within a set time frame. Otherwise known as the Prompt Payment Act, the private member’s bill has received support from all the three major parties in Ontario […]

National Trade Contractors Coalition of Canada (NTCCC) has launched a TV campaign to drum up support for Ontario’s Bill 69, which would require developers to pay their contractors within a set time frame.

Otherwise known as the Prompt Payment Act, the private member’s bill has received support from all the three major parties in Ontario and has passed a second reading. However, the provincial government has referred the bill to the Standing Committee on Regulations and Private Acts and there hasn’t been much progress, according to NTCCC.



“They’re sitting there with this legislation – desperately needed legislation for the construction industry – and it’s stuck in committee,” said Bill MacDonald, founder of Toronto-based MacDonald Communications, which created the campaign. “That means no one is doing anything with it and it’s become a long and frustrating ordeal. NTCC finally put their hands in the air and said ‘we have to go public with this.’”

Four 15-second spots are currently running in Ontario. Two of the spots directly address Ontario Premier Kathleen Wynne, one addresses Progressive Conservative leader Tim Hudak and one addresses NPD leader Andrea Horvath. The spots end with a throw to the website, OntarioPromptPayment.com, where people can sign a petition in support of the bill.



MacDonald said the goal of the ads is to elicit public support and get the government’s attention. The campaign will run for three weeks, mainly on news shows, as well as a few spots during the Olympics and on Hockey Night in Canada.

Brands Articles

Loblaw eyes Target locations as it more than doubles Q4 profit

Grocery and pharmacy chain earns $247 million for the 13-week period ending Jan. 3

New Smarties box encourages consumer to count calories

New packaging allows consumers to parcel out the candies into healthier portions

Buick makes a comeback as it courts younger customers

"That's not a Buick" tagline and campaign is changing the way people view the brand

Taco Bell Canada keeps rewarding the social savvy

Campaign raises awareness of the Doritos Cheesy Gordita Crunch arrival in Canada

Millennial employees aren’t really that different

Despite the stereotype, this cohort wants what their parents wanted

What effect did Canada have on Target’s bottom line?

A 4Q loss on Canada pullout, but U.S. shows sales gain

Sears Canada revenue, same-store sales drop

Asset writedown contributes to loss

Can Canada Goose avoid the popularity trap?

Will the luxury brand survive its success?

Class-action settlement spawns national film noir campaign

Brad pitches provincial judges on work to get Canadians their cash settlements