Contractors launch campaign calling out Ontario politicians

National Trade Contractors Coalition of Canada (NTCCC) has launched a TV campaign to drum up support for Ontario’s Bill 69, which would require developers to pay their contractors within a set time frame. Otherwise known as the Prompt Payment Act, the private member’s bill has received support from all the three major parties in Ontario […]

National Trade Contractors Coalition of Canada (NTCCC) has launched a TV campaign to drum up support for Ontario’s Bill 69, which would require developers to pay their contractors within a set time frame.

Otherwise known as the Prompt Payment Act, the private member’s bill has received support from all the three major parties in Ontario and has passed a second reading. However, the provincial government has referred the bill to the Standing Committee on Regulations and Private Acts and there hasn’t been much progress, according to NTCCC.



“They’re sitting there with this legislation – desperately needed legislation for the construction industry – and it’s stuck in committee,” said Bill MacDonald, founder of Toronto-based MacDonald Communications, which created the campaign. “That means no one is doing anything with it and it’s become a long and frustrating ordeal. NTCC finally put their hands in the air and said ‘we have to go public with this.’”

Four 15-second spots are currently running in Ontario. Two of the spots directly address Ontario Premier Kathleen Wynne, one addresses Progressive Conservative leader Tim Hudak and one addresses NPD leader Andrea Horvath. The spots end with a throw to the website, OntarioPromptPayment.com, where people can sign a petition in support of the bill.



MacDonald said the goal of the ads is to elicit public support and get the government’s attention. The campaign will run for three weeks, mainly on news shows, as well as a few spots during the Olympics and on Hockey Night in Canada.

Brands Articles

The bear necessities of Freedom’s rebranding

With a new name and mascot, a challenger telco takes a softer approach

Air Miles backtracks on points cancellation plan

LoyaltyOne says legislative 'uncertainty' drove decision

Ethnic retailing is moving from niche to mainstream

Canadian consumers are changing, but too few retailers are paying attention

Telling Canadian writers’ stories

The Juggernaut's series for the Writers Guild of Canada makes the case for our culture

Increased demand drives Grocery Gateway’s growth

Longo's CEO says online grocery shopping has 'come of age'

Canadian Olympic Committee signs with Sid Lee

COC signs with new agency of record until 2020 Tokyo Games

Luxury retail must go digital or be forgotten (column)

AJ Dalal says luxury retail ignores the connected shopper at its peril

Carlsberg picks Ogilvy as AOR

The agency wins all of the brewer's brands in Canada, including Kronenbourg and Somersby.

Localize labels talk to consumers about food sourcing

QR codes and a scoring system tell Ottawa shoppers where they're buying from