Contractors launch campaign calling out Ontario politicians

National Trade Contractors Coalition of Canada (NTCCC) has launched a TV campaign to drum up support for Ontario’s Bill 69, which would require developers to pay their contractors within a set time frame. Otherwise known as the Prompt Payment Act, the private member’s bill has received support from all the three major parties in Ontario […]

National Trade Contractors Coalition of Canada (NTCCC) has launched a TV campaign to drum up support for Ontario’s Bill 69, which would require developers to pay their contractors within a set time frame.

Otherwise known as the Prompt Payment Act, the private member’s bill has received support from all the three major parties in Ontario and has passed a second reading. However, the provincial government has referred the bill to the Standing Committee on Regulations and Private Acts and there hasn’t been much progress, according to NTCCC.



“They’re sitting there with this legislation – desperately needed legislation for the construction industry – and it’s stuck in committee,” said Bill MacDonald, founder of Toronto-based MacDonald Communications, which created the campaign. “That means no one is doing anything with it and it’s become a long and frustrating ordeal. NTCC finally put their hands in the air and said ‘we have to go public with this.’”

Four 15-second spots are currently running in Ontario. Two of the spots directly address Ontario Premier Kathleen Wynne, one addresses Progressive Conservative leader Tim Hudak and one addresses NPD leader Andrea Horvath. The spots end with a throw to the website, OntarioPromptPayment.com, where people can sign a petition in support of the bill.



MacDonald said the goal of the ads is to elicit public support and get the government’s attention. The campaign will run for three weeks, mainly on news shows, as well as a few spots during the Olympics and on Hockey Night in Canada.

Brands Articles

Coca-Cola cuts sales outlook amid weak demand

To offset decline, Cola maker is raising prices and putting drinks in premium packing

Sears Canada president leaving job less than a year in

Carrie Kirkman will continue to work with the retailer in an advisory role

WestJet hires new director of marketing

Rob Daintree joins the brand via FGL Sports

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

LCBO.com offers 5,000 products, $12 home delivery

LCBO president says sales site will boost Ontario wineries, breweries, cider producers

Lessons from Shop.ca and Beyond the Rack’s shortfalls

Despite failures in the Canadian ecomm space, there is still opportunity to grow

General Mills brings gluten-free Cheerios to Canada

U.S. creative will be adapted for Canadian campaign next month

Kit and Ace’s summer of ‘Eh’

Retailer brings a taste of Canadiana to U.S. pop-up showroom

Aldo ups its fashion game for fall

#AldoMovesMe campaign aims to elevate perceptions of the brand