Produce marketers launch new consumer marketing program

The Canadian Produce Marketing Association wants consumers to eat half their plate in fruits and veggies. The association announced a new marketing program called “Half Your Plate” at its annual convention and trade show in April. The focus of the program is to increase consumption of fruit and veggies as well as to improve the […]

The Canadian Produce Marketing Association wants consumers to eat half their plate in fruits and veggies.

The association announced a new marketing program called “Half Your Plate” at its annual convention and trade show in April.

The focus of the program is to increase consumption of fruit and veggies as well as to improve the population’s health and ensure industry prosperity, said Ron Lemaire, president of CPMA.

“We’re going to have the soft launch of the program with tools in the market that include a website (halfyourplate.ca),” he said.

Partners will include NGOs, vendors, retailers, the Heart and Stroke Foundation and Canadian Cancer Society and various levels of government, including Health Canada.

The program is similar to the U.S. initiative called My Plate that started in 2007.

This story originally appeared in Canadian Grocer

Brands Articles

Your Marketing newsletters are changing

The Marketing Morning Filter is ending, but other newsletters are set to return

The List: North Strategic’s very big year

Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner

Stereo+ unveils brand overhaul from Lg2boutique

How to to introduce a 35-year-old chain to younger shoppers

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

Sears Canada takes a gamble on groceries

Losses more than double in Q3 report, but food markets set to arrive

Big opportunities await in the new age of CSR (column)

Overwhelmed consumers want to outsource their consciences, but it requires deep trust

Mintel predicts packaging trends for 2017

Research firm says intelligent, experiential packaging will lead consumer experiences