CRTC rejects request from telemarketers to ease rules for robocalling

The country’s communications regulator is hanging up on telemarketers. The Canadian Radio-television and Telecommunications Commission says it will maintain the rules that prevent automated calling devices from contacting people who don’t want the calls. The Canadian Marketing Association had wanted the rules eased so businesses with existing customer relationships could make automated calls to people […]

The country’s communications regulator is hanging up on telemarketers.

The Canadian Radio-television and Telecommunications Commission says it will maintain the rules that prevent automated calling devices from contacting people who don’t want the calls.

The Canadian Marketing Association had wanted the rules eased so businesses with existing customer relationships could make automated calls to people without having their express consent.

But the CRTC says the existing rules, designed to reduce undue inconvenience to Canadians, will stand.

The regulator has also tightened the rules, giving telemarketers 14 days to remove numbers from their calling lists when Canadians request to be placed on a business’s internal do-not-call list.

The grace period used to be 31 days.

As well, telemarketers using automated calling devices will be required to say up front why they’re calling.

Telemarketers will also have to make sure the contact information provided during a call remains valid for a minimum of 60 days.

Brands Articles

Air Miles backtracks on points cancellation plan

LoyaltyOne says legislative 'uncertainty' drove decision

Ethnic retailing is moving from niche to mainstream

Canadian consumers are changing, but too few retailers are paying attention

Telling Canadian writers’ stories

The Juggernaut's series for the Writers Guild of Canada makes the case for our culture

Increased demand drives Grocery Gateway’s growth

Longo's CEO says online grocery shopping has 'come of age'

Canadian Olympic Committee signs with Sid Lee

COC signs with new agency of record until 2020 Tokyo Games

Luxury retail must go digital or be forgotten (column)

AJ Dalal says luxury retail ignores the connected shopper at its peril

Carlsberg picks Ogilvy as AOR

The agency wins all of the brewer's brands in Canada, including Kronenbourg and Somersby.

Localize labels talk to consumers about food sourcing

QR codes and a scoring system tell Ottawa shoppers where they're buying from

YWCA’s Blame pop-up takes on victim blaming culture

A faux brand from Juniper Park\TBWA steps away from #NotOkay