CRTC rejects request from telemarketers to ease rules for robocalling

The country’s communications regulator is hanging up on telemarketers. The Canadian Radio-television and Telecommunications Commission says it will maintain the rules that prevent automated calling devices from contacting people who don’t want the calls. The Canadian Marketing Association had wanted the rules eased so businesses with existing customer relationships could make automated calls to people […]

The country’s communications regulator is hanging up on telemarketers.

The Canadian Radio-television and Telecommunications Commission says it will maintain the rules that prevent automated calling devices from contacting people who don’t want the calls.

The Canadian Marketing Association had wanted the rules eased so businesses with existing customer relationships could make automated calls to people without having their express consent.

But the CRTC says the existing rules, designed to reduce undue inconvenience to Canadians, will stand.

The regulator has also tightened the rules, giving telemarketers 14 days to remove numbers from their calling lists when Canadians request to be placed on a business’s internal do-not-call list.

The grace period used to be 31 days.

As well, telemarketers using automated calling devices will be required to say up front why they’re calling.

Telemarketers will also have to make sure the contact information provided during a call remains valid for a minimum of 60 days.

Brands Articles

H&R Block focuses on expertise in new campaign

The brand replaces its long-running "Tax Pain" platform with new creative

The Hot Plate rebrands as THP

Toronto shop looks to expand beyond its origins as a food-marketing agency

Tennis Canada serves up a new brand and national campaign

Multi-media campaign from Revolution urges Canadians to "Live the Moment"

Loblaw eyes Target locations as it more than doubles Q4 profit

Grocery and pharmacy chain earns $247 million for the 13-week period ending Jan. 3

New Smarties box encourages consumer to count calories

New packaging allows consumers to parcel out the candies into healthier portions

Buick makes a comeback as it courts younger customers

"That's not a Buick" tagline and campaign is changing the way people view the brand

Taco Bell Canada keeps rewarding the social savvy

Campaign raises awareness of the Doritos Cheesy Gordita Crunch arrival in Canada

Millennial employees aren’t really that different

Despite the stereotype, this cohort wants what their parents wanted

What effect did Canada have on Target’s bottom line?

A 4Q loss on Canada pullout, but U.S. shows sales gain