CRTC rejects request from telemarketers to ease rules for robocalling

The country’s communications regulator is hanging up on telemarketers. The Canadian Radio-television and Telecommunications Commission says it will maintain the rules that prevent automated calling devices from contacting people who don’t want the calls. The Canadian Marketing Association had wanted the rules eased so businesses with existing customer relationships could make automated calls to people […]

The country’s communications regulator is hanging up on telemarketers.

The Canadian Radio-television and Telecommunications Commission says it will maintain the rules that prevent automated calling devices from contacting people who don’t want the calls.

The Canadian Marketing Association had wanted the rules eased so businesses with existing customer relationships could make automated calls to people without having their express consent.

But the CRTC says the existing rules, designed to reduce undue inconvenience to Canadians, will stand.

The regulator has also tightened the rules, giving telemarketers 14 days to remove numbers from their calling lists when Canadians request to be placed on a business’s internal do-not-call list.

The grace period used to be 31 days.

As well, telemarketers using automated calling devices will be required to say up front why they’re calling.

Telemarketers will also have to make sure the contact information provided during a call remains valid for a minimum of 60 days.

Brands Articles

Airbnb names North Strategic PR agency of record

U.S.-based online hospitality company works to build awareness in Canada

CTV’s content-driven approach to PR

Pairing traditional press releases with quirky, Buzzfeed-inspired lists

Home Depot data breach brings class action suit

Big box retailer joins others dealing with life after the hack

Campbell Company gives soup products a facelift

Heritage brands reformulated and repackaged for contemporary tastes

‘Crave More’ attempts to make PC a lifestyle brand

New campaign from John St. asks a lot of questions

DDB Canada is a good fit for Nordstrom’s shoe campaign

Agency's Calgary campaign impressed the U.S. marketers

Ethnic insights at the heart of a total market strategy

Asking 'which cultural group should I target?' may put you on the wrong path