CRTC rejects request from telemarketers to ease rules for robocalling

The country’s communications regulator is hanging up on telemarketers. The Canadian Radio-television and Telecommunications Commission says it will maintain the rules that prevent automated calling devices from contacting people who don’t want the calls. The Canadian Marketing Association had wanted the rules eased so businesses with existing customer relationships could make automated calls to people […]

The country’s communications regulator is hanging up on telemarketers.

The Canadian Radio-television and Telecommunications Commission says it will maintain the rules that prevent automated calling devices from contacting people who don’t want the calls.

The Canadian Marketing Association had wanted the rules eased so businesses with existing customer relationships could make automated calls to people without having their express consent.

But the CRTC says the existing rules, designed to reduce undue inconvenience to Canadians, will stand.

The regulator has also tightened the rules, giving telemarketers 14 days to remove numbers from their calling lists when Canadians request to be placed on a business’s internal do-not-call list.

The grace period used to be 31 days.

As well, telemarketers using automated calling devices will be required to say up front why they’re calling.

Telemarketers will also have to make sure the contact information provided during a call remains valid for a minimum of 60 days.

Brands Articles

Porsche sells Canada its Macan by celebrating bicycles

Online short films focus on those who represent Porsche brand attributes

Uber’s marketing must mature to live up to $18 billion

The tech bubble taught us to watch out for marketing this dorky

Searchlight Capital buys M&M Meat Shops

Private equity firm gets into frozen foods

Aeroplan: 30 years of loyalty

SPONSORED CONTENT: Aeroplan's Chris Willoughby

Staples puts price at the heart of back-to-school campaign

Going up against Walmart and Target with its biggest campaign of the year

Kraft searches for Canada’s Ultimate Food Hacker

Contest winner will receive $25,000 and opportunity to create new recipes

VOCAB ready to raise funds for African orphanage

Meet Me in Africa will tackle one key project a year

Schick bids young men to think more about their shave routine

'Don't be like dad' is the message behind a new integrated campaign

Springboard rebrands with Stephen Thomas

New identity shows Ontario charitable organization is people-focused