CRTC and global allies to hunt rogue telemarketers

Special phone numbers will detect calls from bogus sales organizations

The head of the CRTC says the agency is exploring a range of new investigative tools, including international operations to catch rogue telemarketers who operate outside of Canada.

“There are few jobs, few sectors and few aspects of our lives that remain untouched by digital technologies. Therefore, the integrity of the system must be continually maintained and enhanced,” CRTC chairman Jean-Pierre Blais told the Economic Club of Canada in a morning speech

“It’s our job to make sure citizens can enjoy peace and quiet in their homes and a more secure online world,” he said.

“This means making sure the telephone calls they receive are from legitimate telemarketers who follow the rules. And that they can open their email without having their identity or intellectual property stolen.”

As an example of new investigative tools, Blais said the CRTC and its allies in other countries will use special phone numbers to detect calls by unscrupulous sales organizations that don’t abide by Canada’s telemarketing rules.

He says the federal regulator is also working with businesses on a system that would allow Canadians to easily forward information about suspicious calls for followup investigations.

The speech comes a day after the Canadian Radio-television and Telecommunications Commission revised rules for the national system that was set up in 2008 to prevent unwanted phone calls from telemarketers.

The CRTC said Wednesday that Canadians will no longer be required to register their numbers every five years to keep them active on the list — despite industry opposition to permanent registrations.

There are currently about 12 million numbers registered on the national do-not-call list. The federal regulator says about 1,200 are added daily — about 400,000 a year.

Brands Articles

Your Marketing newsletters are changing

The Marketing Morning Filter is ending, but other newsletters are set to return

The List: North Strategic’s very big year

Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner

Stereo+ unveils brand overhaul from Lg2boutique

How to to introduce a 35-year-old chain to younger shoppers

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

Sears Canada takes a gamble on groceries

Losses more than double in Q3 report, but food markets set to arrive

Big opportunities await in the new age of CSR (column)

Overwhelmed consumers want to outsource their consciences, but it requires deep trust

Mintel predicts packaging trends for 2017

Research firm says intelligent, experiential packaging will lead consumer experiences