CRTC and global allies to hunt rogue telemarketers

Special phone numbers will detect calls from bogus sales organizations

The head of the CRTC says the agency is exploring a range of new investigative tools, including international operations to catch rogue telemarketers who operate outside of Canada.

“There are few jobs, few sectors and few aspects of our lives that remain untouched by digital technologies. Therefore, the integrity of the system must be continually maintained and enhanced,” CRTC chairman Jean-Pierre Blais told the Economic Club of Canada in a morning speech

“It’s our job to make sure citizens can enjoy peace and quiet in their homes and a more secure online world,” he said.

“This means making sure the telephone calls they receive are from legitimate telemarketers who follow the rules. And that they can open their email without having their identity or intellectual property stolen.”

As an example of new investigative tools, Blais said the CRTC and its allies in other countries will use special phone numbers to detect calls by unscrupulous sales organizations that don’t abide by Canada’s telemarketing rules.

He says the federal regulator is also working with businesses on a system that would allow Canadians to easily forward information about suspicious calls for followup investigations.

The speech comes a day after the Canadian Radio-television and Telecommunications Commission revised rules for the national system that was set up in 2008 to prevent unwanted phone calls from telemarketers.

The CRTC said Wednesday that Canadians will no longer be required to register their numbers every five years to keep them active on the list — despite industry opposition to permanent registrations.

There are currently about 12 million numbers registered on the national do-not-call list. The federal regulator says about 1,200 are added daily — about 400,000 a year.

Brands Articles

Mona Networks takes mixed-use retail development mobile

New mobile network connects property management, office workers and retailers

Fisher-Price’s first celebrity collaboration

Company partners with Shakira on line of baby toys as well as a web series

Walmart joins ‘Half Your Plate’ campaign

CPMA initiative asks consumers to fill half their plate with fruit and vegetables

P&G splitting off its Duracell business

Battery brand generates about $2 billion a year in sales

Pusateri’s to operate ‘food halls’ in Canadian Saks stores

Retailer to offer specialized sit-down food options and gourmet food products

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support recently-introduced line

Rexall launches ‘Shot for Shot’ program for kids in need

Program will help vaccinate children in northern Uganda