CRTC and global allies to hunt rogue telemarketers

Special phone numbers will detect calls from bogus sales organizations

The head of the CRTC says the agency is exploring a range of new investigative tools, including international operations to catch rogue telemarketers who operate outside of Canada.

“There are few jobs, few sectors and few aspects of our lives that remain untouched by digital technologies. Therefore, the integrity of the system must be continually maintained and enhanced,” CRTC chairman Jean-Pierre Blais told the Economic Club of Canada in a morning speech

“It’s our job to make sure citizens can enjoy peace and quiet in their homes and a more secure online world,” he said.

“This means making sure the telephone calls they receive are from legitimate telemarketers who follow the rules. And that they can open their email without having their identity or intellectual property stolen.”

As an example of new investigative tools, Blais said the CRTC and its allies in other countries will use special phone numbers to detect calls by unscrupulous sales organizations that don’t abide by Canada’s telemarketing rules.

He says the federal regulator is also working with businesses on a system that would allow Canadians to easily forward information about suspicious calls for followup investigations.

The speech comes a day after the Canadian Radio-television and Telecommunications Commission revised rules for the national system that was set up in 2008 to prevent unwanted phone calls from telemarketers.

The CRTC said Wednesday that Canadians will no longer be required to register their numbers every five years to keep them active on the list — despite industry opposition to permanent registrations.

There are currently about 12 million numbers registered on the national do-not-call list. The federal regulator says about 1,200 are added daily — about 400,000 a year.

Brands Articles

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Sears strikes leasing deal with U.K. fashion retailer

Primark to open seven standalone stores in U.S. malls

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Redefining the mini-meal

Shoppers looking beyond classic snacks like chips and cookies

Air Miles focuses on storytelling in new video

Campaign turns user-generated content into branded content

Mr. Sub selects Tag Franchise for a brand refresh

The quick-serve submarine chain is ready for change

More 2014 MIAs finalists – shortlist #2

Finalists in the Best Use of Content and Best Use of Digital Channels categories