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CTV announces Juno Awards sponsors

Activations include a high-tech replacement for the winners' envelope

CTV has announced five brand partners for the upcoming Juno Awards telecast from Calgary.

Sponsors include Google Play Music, Samsung Canada, TD, Tim Hortons and Volkswagen, with the broadcaster saying that each brand will play an “integral” role in the April 3 broadcast.

Google Play Music will be featured on CTV’s nightly entertainment show eTalk from March 28 to April 8, with the show’s hosts sharing their favourite Juno playlist on the streaming audio service.

Samsung Canada, meanwhile, is literally pushing the envelope with its sponsorship, with CTV replacing the traditional envelope containing the Juno winners with the Galaxy S7 phone.

TD continues its long-standing commitment to the Canadian music industry – which spans 13 years and includes more than 100 community music programs and 80 music festivals across the country – by returning as sponsor of the Juno Fan Choice Award.

Viewers can vote on the award during the Juno telecast’s first hour at JunoFanChoice.ca. The financial services company is also providing a “comfort zone” for a special guest from the music education facilitator Musicounts.

Tim Hortons is returning as a sponsor of the backstage eTalk lounge, which for the first time will feature a live behind-the-scenes look at the celebrity-filled space during the telecast.

Volkswagen, meanwhile, is bringing back its Beetle Road Stories with another spot featuring Junos co-host Jann Arden (pictured centre with co-host Jon Montgomery and hosts of The Social). The new instalment will highlight the vehicle’s App Connect technology.

Last year’s Juno Award telecast from Hamilton, Ont. attracted 1.34 million viewers –plus another 263,000 viewers during a midnight encore broadcast – according to ratings service Numeris. The ratings were up 5% over the 2014 telecast, while it was the most-watched program among people 12-17.

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