DDB Canada wins Nordstrom Canada account

Nordstrom Canada has appointed DDB Canada as its agency of record following a formal review process that included two other unnamed agencies. DDB Canada Vancouver will lead the account with support from the Toronto office. The agency will oversee mass advertising, public relations, shopper marketing, digital and social media. Omnicom Media Group (OMG) will handle […]

Nordstrom Canada has appointed DDB Canada as its agency of record following a formal review process that included two other unnamed agencies.

DDB Canada Vancouver will lead the account with support from the Toronto office. The agency will oversee mass advertising, public relations, shopper marketing, digital and social media. Omnicom Media Group (OMG) will handle media planning and buying.

“We recognize that we’re new to Canada and that we have a lot to learn before we open our first stores,” said Karen McKibbin, president, Nordstrom Canada, in a release.

The high-end U.S. retailer announced a year ago that it is opening stores in Toronto, Ottawa, Calgary and Vancouver starting in the fall of 2014.

The tentative timeline for the stores opening is fall of 2014 in Calgary; spring 2015 in Ottawa and Vancouver; and fall 2016 in Toronto.

The luxury retail market in Canada is preparing for Nordstrom’s arrival. HBC recently agreed to pay $2.4 billion for Saks Co. And earlier this year in Toronto and Montreal, Holt Renfrew introduced its discount model, HR2 that will go head-to-head with Nordstrom Rack and Saks Off The Fifth.

Brands Articles

Campaign for weight-loss firm gives the skinny on diet fads

Dr. Bernstein effort from Giants & Gentlemen includes TV, online and OOH

Best Buy revenue slips as it closes Future Shop

Electronics retailer cites "ongoing softness" in the local market as reason for decline

Nutrition House chooses first Public Relations AOR in a decade

Idea Workshop hired to develop blogger, media and digital marketing strategies

Weber Shandwick handed digital duties for McCormick Canada

Mandate includes content creation, web development, video production and social

Doi Chaang Coffee hires Korrelation as PR AOR

Canadian coffee company looks for media support as it expands nationally

Sobeys continues support of Jamie Oliver’s Food Revolution

Star-studded effort emphasizes the importance of food education

CIBC pushes new brand position with Percy the penguin

Financial institution introduces "Banking that fits your life" tagline and updated logo

Expedia.ca steps up to the plate with Blue Jays campaign

Travel site puts Jays' mascot front and centre of recent effort