DDB Canada wins Nordstrom Canada account

Nordstrom Canada has appointed DDB Canada as its agency of record following a formal review process that included two other unnamed agencies.

 

DDB Canada Vancouver will lead the account with support from the Toronto office. The agency will oversee mass advertising, public relations, shopper marketing, digital and social media. Omnicom Media Group (OMG) will handle media planning and buying.

“We recognize that we’re new to Canada and that we have a lot to learn before we open our first stores,” said Karen McKibbin, president, Nordstrom Canada, in a release.

 

The high-end U.S. retailer announced a year ago that it is opening stores in Toronto, Ottawa, Calgary and Vancouver starting in the fall of 2014.

The tentative timeline for the stores opening is fall of 2014 in Calgary; spring 2015 in Ottawa and Vancouver; and fall 2016 in Toronto.

The luxury retail market in Canada is preparing for Nordstrom’s arrival. HBC recently agreed to pay $2.4 billion for Saks Co. And earlier this year in Toronto and Montreal, Holt Renfrew introduced its discount model, HR2 that will go head-to-head with Nordstrom Rack and Saks Off The Fifth.

Brands Articles

Axe adds Canadian element to ‘Find Your Magic’ campaign

Toronto Raptors branding makes a cameo in spot's #TheNorth version

Cult CEO: Playing it safe is the riskiest move for marketers

Chris Kneeland on why risk-aversion may be limiting growth for brands

Porsche Canada shuffles its executive team

New marketing director hails from Volvo Cars Canada

On The Move: Promotions at Union and District M

A weekly update of who's headed where in Canadian marketing and communications

Sport Chek floods Toronto with 1,891 free basketballs

The stunt served as the kick-off to the retailer's new basketball-themed campaign

BMO’s “Ball-Star” hits the court for All-Star Weekend

Bank's marketing also includes a 10-foot tall ATM

OMD tops Gunn Report for 10th straight year

Report lists Canadian office's 'Smart City Project' among the network's best work

Edo Japan re-signs with Brookline Public Relations

Calgary-based PR shop appointed AOR for sixth consecutive year

Adidas kicks off All-Star Weekend with a pop-up shop

The global sportswear brand has opened a Toronto sneaker boutique