Dollarama hires Metro senior executive as COO

Dollarama says it has hired Metro supermarket chain senior executive Johanne Choiniere as the discount retailer’s chief operating officer. She replaces Stephane Gonthier who headed to California last summer to become CEO of 99 cents Only. Dollarama CEO Larry Rossy said Choiniere is a “seasoned operator with an excellent track record” and an ideal candidate to […]

Dollarama says it has hired Metro supermarket chain senior executive Johanne Choiniere as the discount retailer’s chief operating officer.

She replaces Stephane Gonthier who headed to California last summer to become CEO of 99 cents Only.

Dollarama CEO Larry Rossy said Choiniere is a “seasoned operator with an excellent track record” and an ideal candidate to drive its continued growth.

The Bishop’s University graduate has worked at Montreal-based Metro since 1999, most recently as senior vice-president of its Ontario division.

Analysts called the appointment positive because of Choiniere’s “extensive experience” in the Canadian retail sector.

Choiniere is the third executive to leave the supermarket chain in about two years, following the departure of Robert Sawyer to head Rona and Richard Dufresne to George Weston Ltd.

Irene Nattel of RBC Capital Markets said the departures are a reflection of the lack of bilingual local talent with retail experience, rather than any overriding problem at Metro.

“In our view, the departures are a reflection of Metro’s very strong culture/talent in retail management and operations and the relative paucity of retail management in Canada rather than symptomatic of something fundamentally wrong at Metro,” she wrote in a report.

Dollarama is the leading dollar store operator in Canada with 874 locations selling products for up to $3.

Brands Articles

Freshii selects OneMethod for digital and social work

This marks the fast-food franchise's first digital and social agency of record

IKEA outfits suites for Mount Sinai Hospital

Retailer transformed hospitality suites for women with high-risk pregnancies

Canadian Tire urges Canadians to step up in Olympic campaign

Rio effort includes three spots and extends the 'We All Play for Canada' platform

Puma Lab makes the leap into Canada via Foot Locker

Shop-within-shop concept will be tailored to local market's male consumers

How grocery stores are swaying shoppers

Candy and cake mixes are inching their way closer to front of store

Edelman serves up new website for Montreal restaurant

PR firm's Montreal office exercises its digital muscle for Robin des Bois

Brookline and Fountain Tire get rolling on anniversary tour

Calgary-based boutique focuses on growth with string of account wins and promotions

Salad King marks anniversary with food truck tour

Toronto restaurant to donate partial proceeds to Second Harvest

Joe Fresh president moves to Holt Renfrew

Mario Grauso will hold the same title at the Toronto-based luxury retailer