Dr. Oetker launches its cross-country Trattoria Tour

Dr. Oetker Canada Ltd., is embarking on its third annual cross-country sampling tour organized by Toronto-based LAUNCH!, in support of its Casa di Mama and Ristorante frozen thin crust pizza lines. The “Trattoria Tour” kicks-off at East York Canada Day celebrations in Toronto this Thursday and will make stops at community events, retailers and university […]

Dr. Oetker Canada Ltd., is embarking on its third annual cross-country sampling tour organized by Toronto-based LAUNCH!, in support of its Casa di Mama and Ristorante frozen thin crust pizza lines.

The “Trattoria Tour” kicks-off at East York Canada Day celebrations in Toronto this Thursday and will make stops at community events, retailers and university campuses in Vancouver, Calgary, Edmonton, Stouffville, Kingston, MontrĂ©al and Halifax throughout the summer.

Consumers who stop by the Trattoria pizza trailers can enter a draw to win free Dr. Oetker pizza for a year.

The program is a fun way for brand to acknowledge loyal consumers, said Stuart Schneiderman, director of marketing for Dr. Oetker Canada, in a release.

“It is also an effective tool for building exposure and excitement about our Casa di Mama and Ristorante frozen pizza lines,” he said.

Consumers can follow the tour on Facebook to learn more about upcoming stops and promotions.

Brands Articles

Mona Networks takes mixed-use retail development mobile

New mobile network connects property management, office workers and retailers

Fisher-Price’s first celebrity collaboration

Company partners with Shakira on line of baby toys as well as a web series

Walmart joins ‘Half Your Plate’ campaign

CPMA initiative asks consumers to fill half their plate with fruit and vegetables

P&G splitting off its Duracell business

Battery brand generates about $2 billion a year in sales

Pusateri’s to operate ‘food halls’ in Canadian Saks stores

Retailer to offer specialized sit-down food options and gourmet food products

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support recently-introduced line

Rexall launches ‘Shot for Shot’ program for kids in need

Program will help vaccinate children in northern Uganda