Dr. Oetker launches its cross-country Trattoria Tour

Dr. Oetker Canada Ltd., is embarking on its third annual cross-country sampling tour organized by Toronto-based LAUNCH!, in support of its Casa di Mama and Ristorante frozen thin crust pizza lines. The “Trattoria Tour” kicks-off at East York Canada Day celebrations in Toronto this Thursday and will make stops at community events, retailers and university […]

Dr. Oetker Canada Ltd., is embarking on its third annual cross-country sampling tour organized by Toronto-based LAUNCH!, in support of its Casa di Mama and Ristorante frozen thin crust pizza lines.

The “Trattoria Tour” kicks-off at East York Canada Day celebrations in Toronto this Thursday and will make stops at community events, retailers and university campuses in Vancouver, Calgary, Edmonton, Stouffville, Kingston, Montréal and Halifax throughout the summer.

Consumers who stop by the Trattoria pizza trailers can enter a draw to win free Dr. Oetker pizza for a year.

The program is a fun way for brand to acknowledge loyal consumers, said Stuart Schneiderman, director of marketing for Dr. Oetker Canada, in a release.

“It is also an effective tool for building exposure and excitement about our Casa di Mama and Ristorante frozen pizza lines,” he said.

Consumers can follow the tour on Facebook to learn more about upcoming stops and promotions.

Brands Articles

Future Shop tweets with students about their own future

Live Twitter event extends the brand's 'Future Shopping' back-to-school campaign

Tangerine shows customers the money

Social media contest promotes new “Friday Bonus Paydays”

Burger King and Tim Hortons ink $11 billion deal

The new entity will form the world's third-largest quick service restaurant company

FCB Montreal to launch Weight Watchers campaign

The weight-loss brand is moving away from American spokespeople with original Canadian creative

Drake General Store to pop up in 12 Hudson’s Bay locations

The two retailers continue partnership in time for the holiday season