Dr. Oetker launches its cross-country Trattoria Tour

Dr. Oetker Canada Ltd., is embarking on its third annual cross-country sampling tour organized by Toronto-based LAUNCH!, in support of its Casa di Mama and Ristorante frozen thin crust pizza lines. The “Trattoria Tour” kicks-off at East York Canada Day celebrations in Toronto this Thursday and will make stops at community events, retailers and university […]

Dr. Oetker Canada Ltd., is embarking on its third annual cross-country sampling tour organized by Toronto-based LAUNCH!, in support of its Casa di Mama and Ristorante frozen thin crust pizza lines.

The “Trattoria Tour” kicks-off at East York Canada Day celebrations in Toronto this Thursday and will make stops at community events, retailers and university campuses in Vancouver, Calgary, Edmonton, Stouffville, Kingston, Montréal and Halifax throughout the summer.

Consumers who stop by the Trattoria pizza trailers can enter a draw to win free Dr. Oetker pizza for a year.

The program is a fun way for brand to acknowledge loyal consumers, said Stuart Schneiderman, director of marketing for Dr. Oetker Canada, in a release.

“It is also an effective tool for building exposure and excitement about our Casa di Mama and Ristorante frozen pizza lines,” he said.

Consumers can follow the tour on Facebook to learn more about upcoming stops and promotions.

Brands Articles

Marketers to C2-MTL: Treat consumer data with care

Aimia and Aldo CMOs on the importance of using data to deliver better customer service

Cossette and OMD named Sick Kids Foundation AORs

Agencies will shape a new vision for a big name in the competitive fundraising space

Jack Black skincare selects first Canadian AOR

1Milk2Sugars will share duties between its Montreal and Toronto offices

Rabba Fine Foods hires first PR and marketing agencies

Future PR and marketing efforts will focus on the retailer's ties to the community

FIFA sponsors respond to corruption scandal

Visa and Coca-Cola call for change in how world football is managed

Maille pop-up puts fresh mustard on tap

After pop-ups in Vancouver and Montreal, the brand sets up in Toronto's Pusateri's

Moet Hennessy CMO to C2-MTL: You want loyalty? Buy a dog

CMO panel discusses the future of consumer engagement at annual event