Dr. Oetker launches its cross-country Trattoria Tour

Dr. Oetker Canada Ltd., is embarking on its third annual cross-country sampling tour organized by Toronto-based LAUNCH!, in support of its Casa di Mama and Ristorante frozen thin crust pizza lines. The “Trattoria Tour” kicks-off at East York Canada Day celebrations in Toronto this Thursday and will make stops at community events, retailers and university […]

Dr. Oetker Canada Ltd., is embarking on its third annual cross-country sampling tour organized by Toronto-based LAUNCH!, in support of its Casa di Mama and Ristorante frozen thin crust pizza lines.

The “Trattoria Tour” kicks-off at East York Canada Day celebrations in Toronto this Thursday and will make stops at community events, retailers and university campuses in Vancouver, Calgary, Edmonton, Stouffville, Kingston, Montréal and Halifax throughout the summer.

Consumers who stop by the Trattoria pizza trailers can enter a draw to win free Dr. Oetker pizza for a year.

The program is a fun way for brand to acknowledge loyal consumers, said Stuart Schneiderman, director of marketing for Dr. Oetker Canada, in a release.

“It is also an effective tool for building exposure and excitement about our Casa di Mama and Ristorante frozen pizza lines,” he said.

Consumers can follow the tour on Facebook to learn more about upcoming stops and promotions.

Brands Articles

WestJet hires new director of marketing

Rob Daintree joins the brand via FGL Sports

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

LCBO.com offers 5,000 products, $12 home delivery

LCBO president says sales site will boost Ontario wineries, breweries, cider producers

Lessons from Shop.ca and Beyond the Rack’s shortfalls

Despite failures in the Canadian ecomm space, there is still opportunity to grow

General Mills brings gluten-free Cheerios to Canada

U.S. creative will be adapted for Canadian campaign next month

Kit and Ace’s summer of ‘Eh’

Retailer brings a taste of Canadiana to U.S. pop-up showroom

Aldo ups its fashion game for fall

#AldoMovesMe campaign aims to elevate perceptions of the brand

Scotiabank branches out with new retail formats

'Express' and 'Solutions' branches designed to give customers more choice

Online mattress retailers dream of disruption

Endy Sleep, Casper and more turn the traditional retail model on its head