Hats Drake General Store

Drake General Store to pop up in 12 Hudson’s Bay locations

The two retailers continue partnership in time for the holiday season

Hudson’s Bay is expanding its partnership with Drake General Store for the opening of 12 pop up locations across Ontario.

Each location will carry Drake General Store’s Holiday 2014 collection including Arborist Onesies and Arborist Provincial Toques and other popular items
when the pop up locations open Nov. 1. The size of each pop up will vary depending on the Hudson’s Bay.

Socks Drake

“We’re excited to continue expanding our relationship with Hudson’s Bay,” said Carlo Colacci, co-founder of Drake General Store, in a release. “Our team can’t wait to bring Drake General Store to more customers across Ontario through the pop-ups and the rest of Canada via DrakeGeneralStore.ca.”

The partnership fits nicely with Hudson’s Bay’s goal to become a “house of brands” as it continues to renovate locations nationwide to reflect its new store-in-store concept.

The two retailers first opened a pop up location last summer on the lower level of Hudson’s Bay’s downtown Toronto flagship location at Yonge and Queen.

In addition to the store-in-store concept with Hudson’s Bay, Drake General Store has two free-standing locations in Toronto.

 

Brands Articles

Drag queens help give Starbucks Canada video a jolt

The coffee chain is one of many brands targeting LGBT consumers

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

CMOs are being shut out when C-suites need them more than ever (Column)

Marketing has never been more important, but CMOs are often outside looking in

Following Shoppers Drug Mart’s dive into fresh

The retailer is adding fresh food to its offering. Is it just what consumers ordered?

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review

Sport Chek goes grassroots with Toronto Raptors anthem

The retailer hits the court for the start of basketball season

O.B. tampons challenges women to ‘Give us one period’

Campaign aims to educate non-users and break down barriers to usage