Hudson’s Bay is expanding its partnership with Drake General Store for the opening of 12 pop up locations across Ontario.
Each location will carry Drake General Store’s Holiday 2014 collection including Arborist Onesies and Arborist Provincial Toques and other popular items
when the pop up locations open Nov. 1. The size of each pop up will vary depending on the Hudson’s Bay.
“We’re excited to continue expanding our relationship with Hudson’s Bay,” said Carlo Colacci, co-founder of Drake General Store, in a release. “Our team can’t wait to bring Drake General Store to more customers across Ontario through the pop-ups and the rest of Canada via DrakeGeneralStore.ca.”
The partnership fits nicely with Hudson’s Bay’s goal to become a “house of brands” as it continues to renovate locations nationwide to reflect its new store-in-store concept.
The two retailers first opened a pop up location last summer on the lower level of Hudson’s Bay’s downtown Toronto flagship location at Yonge and Queen.
In addition to the store-in-store concept with Hudson’s Bay, Drake General Store has two free-standing locations in Toronto.