EBay to evolve homepage with Pinterest-like design

Fresh off its logo redesign, EBay has re-imagined its front page with a curated “Feed” of items its algorithms predict users will like. Pinterest users will find the design familiar. The idea behind Feed, which was announced at an event in New York on Wednesday and has a decidedly Pinterest-like aesthetic, is to combine the […]

Fresh off its logo redesign, EBay has re-imagined its front page with a curated “Feed” of items its algorithms predict users will like. Pinterest users will find the design familiar.

The idea behind Feed, which was announced at an event in New York on Wednesday and has a decidedly Pinterest-like aesthetic, is to combine the ease of online purchasing with the fun of window shopping, said eBay chief technology officer Mark Carges, noting it moves the e-commerce browsing experience beyond a search-based one.

It is, essentially, a news feed, but with products. It lets eBay users create personalized home-page profiles by “following” certain categories, such as a favorite musician or brand, and is driven both by what the user tells the company and by his or her purchase and search history. The feed also has a social element, which lets users check out their friends’ home pages and get inspiration from them.

It will roll out on eBay’s U.S. home page over the next 100 days, with a global rollout planned over the next year. The company will also create “shopper personalities,” such as the “Fashionista,” or “Do-it-yourself Guru,” which users can browse for inspiration.

Pinterest-inspired design seems to be the aesthetic du jour. This week, Facebook introduced “Collections,” a new feature that lets businesses add a “Want” or “Collect” button to posts about products. Users can then save and share those products to a wish list.

Also, online retailer Zappos offers Pin Pointing, an app that matches Pinterest users’ styles to its own products. You can type in a Pinterest user’s name, and the app selects images from that user’s board to recommend Zappos products.

EBay announced some other changes as well. Same-day delivery service EBay Now, which was in pilot stage in San Francisco, is now available everywhere in the city, with more locations planned, said Richelle Parham, the company’s chief marketing officer.

EBay, which now has 105 million active users and 260 million daily searches, also announced a few other enhancements to make the shopping experience on the site more user-friendly. Search has been cleaned up, as have the product-description pages, with larger images and all relevant information kept above the fold. The checkout pages – previously a four-step process – are now streamlined into one. EBay’s new logo, designed by Lippincott, also goes live today.

To read the original story in Advertising Age, click here.

Brands Articles

Going for the sentimental shoppers

Why food brands are turning to anthropology to tug at Canadians’ heartstrings

McDonald’s profit, sales decline amid ongoing struggles

Fast food giant launches “Our Food. Your Questions.” in the U.S. to improve image

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Sears strikes leasing deal with U.K. fashion retailer

Primark to open seven standalone stores in U.S. malls

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Redefining the mini-meal

Shoppers looking beyond classic snacks like chips and cookies

Air Miles focuses on storytelling in new video

Campaign turns user-generated content into branded content

Mr. Sub selects Tag Franchise for a brand refresh

The quick-serve submarine chain is ready for change