First glance at Apple’s new iPhone 5

The features, form and functions of unveiled super phone Apple has unveiled the iPhone 5, which is thinner and lighter than previous models with a bigger screen. It is made entirely of glass and aluminum. It will also come with the capability to connect to the faster 4G cellular networks known as LTE both in […]

The features, form and functions of unveiled super phone

Apple has unveiled the iPhone 5, which is thinner and lighter than previous models with a bigger screen.

It is made entirely of glass and aluminum.

It will also come with the capability to connect to the faster 4G cellular networks known as LTE both in the U.S., Canada and overseas – some competing phones have had this ability for a year and an half.

Apple marketing head Phil Schiller says the new phone is 7.6 millimetres thick and weighs 122 grams. It’s 18% thinner than the iPhone 4S and 20% lighter. It also has a bigger screen, measuring 4 inches diagonally.

The larger screen makes room for another row of icons.

Apple also says the iPhone 5 will have faster Wi-Fi, along with a faster processing chip.

One big change – the iPhone is getting a new connector to attach to computers and chargers. It had been using the same one from the iPod. Schiller says the old connector has “served us well for nearly a decade, but so much has changed.”

That means the new iPhone won’t be compatible with old accessories, though Schiller says accessory makers are already working to update their products. Apple will sell an adapter to work with older accessories.

Schiller adds the new phone will have a battery with eight hours of talk time and eight hours of Web browsing.

Sales of Apple’s previous generation iPhones are still strong, though the company lost the lead in smartphones to Samsung this year. Samsung Electronics Co. benefited from having its Galaxy S III out in the U.S. in June, while Apple was still selling an iPhone model it released last October.

The new iPhone will allow Apple to recapture attention and revenue.

The new phone will have an 8-megapixel camera, with special features to eliminate noise in images and perform better in low light. There’s also a feature that lets you stitch multiple images of a landscape for a panoramic view.

It has three microphones instead of two. They are located on the back, the front and the bottom. It also comes with a noise-cancelling earpiece for better sound.

Apple is also releasing a new version of its phone software, iOS 6. It will have a new mapping software, as Apple ditches the one from Google it had been using. The new software will have turn-by-turn voice navigation _ a feature Google had limited to Android versions of its mapping app.

Apple says the phone’s virtual assistant, Siri, will be giving the directions.

The new phone software promises enhancement to e-mail. You can deem certain people “VIPs” and flag e-mails from them so you can go back to them more easily.

Apple also demonstrated Passbook, a central place to keep your boarding passes, tickets and gift cards.

It’s improving Siri, which is supposed to get better at fielding questions about movies, restaurants and other things. Apple is partnering with OpenTable Inc. to make reservations, for instance.

The new software also has a better tie-in with Facebook. You can talk to Siri to post a status update, for instance.

And Facetime video calls will work over cellular networks for the first time. It had been limited to Wi-Fi connections.

The new phone will come in black and white.

Brands Articles

BMO unveils first campaign from Y&R

A new, employee-built tagline is designed for Canadian and U.S. markets

Supermarket chain battles criticism over World War I ad

Sainsbury's four-minute television spot depicts the 1914 Christmas Truce

Best Buy posts unexpected sales gain, prepares for holiday deals

Best Buy CEO: Holiday deals will be more "balanced and targeted" this year

Frank & Oak gets into home decor with Etsy collection

Menswear retailer experiments with handmade home goods

Ford Canada hits the streets of Montreal in new web series

Brand focuses on one of the most important small car markets: Montreal

Dairy Farmers of Canada and W Network’s cheesy campaign

Holiday effort from m2 targets ‘zestfuls’

Target Canada focuses on holiday sales, then its future

Signs of improvement outlined in the company's third-quarter report

Metro boosts Q4 profit, revenue and same store sales up

Montreal retailer posts $115.6-million profit

Kiip launches white label loyalty solution for brands

Platform helps marketers offer specialized rewards for new or loyal users