First glance at Apple’s new iPhone 5

The features, form and functions of unveiled super phone Apple has unveiled the iPhone 5, which is thinner and lighter than previous models with a bigger screen. It is made entirely of glass and aluminum. It will also come with the capability to connect to the faster 4G cellular networks known as LTE both in […]

The features, form and functions of unveiled super phone

Apple has unveiled the iPhone 5, which is thinner and lighter than previous models with a bigger screen.

It is made entirely of glass and aluminum.

It will also come with the capability to connect to the faster 4G cellular networks known as LTE both in the U.S., Canada and overseas – some competing phones have had this ability for a year and an half.

Apple marketing head Phil Schiller says the new phone is 7.6 millimetres thick and weighs 122 grams. It’s 18% thinner than the iPhone 4S and 20% lighter. It also has a bigger screen, measuring 4 inches diagonally.

The larger screen makes room for another row of icons.

Apple also says the iPhone 5 will have faster Wi-Fi, along with a faster processing chip.

One big change – the iPhone is getting a new connector to attach to computers and chargers. It had been using the same one from the iPod. Schiller says the old connector has “served us well for nearly a decade, but so much has changed.”

That means the new iPhone won’t be compatible with old accessories, though Schiller says accessory makers are already working to update their products. Apple will sell an adapter to work with older accessories.

Schiller adds the new phone will have a battery with eight hours of talk time and eight hours of Web browsing.

Sales of Apple’s previous generation iPhones are still strong, though the company lost the lead in smartphones to Samsung this year. Samsung Electronics Co. benefited from having its Galaxy S III out in the U.S. in June, while Apple was still selling an iPhone model it released last October.

The new iPhone will allow Apple to recapture attention and revenue.

The new phone will have an 8-megapixel camera, with special features to eliminate noise in images and perform better in low light. There’s also a feature that lets you stitch multiple images of a landscape for a panoramic view.

It has three microphones instead of two. They are located on the back, the front and the bottom. It also comes with a noise-cancelling earpiece for better sound.

Apple is also releasing a new version of its phone software, iOS 6. It will have a new mapping software, as Apple ditches the one from Google it had been using. The new software will have turn-by-turn voice navigation _ a feature Google had limited to Android versions of its mapping app.

Apple says the phone’s virtual assistant, Siri, will be giving the directions.

The new phone software promises enhancement to e-mail. You can deem certain people “VIPs” and flag e-mails from them so you can go back to them more easily.

Apple also demonstrated Passbook, a central place to keep your boarding passes, tickets and gift cards.

It’s improving Siri, which is supposed to get better at fielding questions about movies, restaurants and other things. Apple is partnering with OpenTable Inc. to make reservations, for instance.

The new software also has a better tie-in with Facebook. You can talk to Siri to post a status update, for instance.

And Facetime video calls will work over cellular networks for the first time. It had been limited to Wi-Fi connections.

The new phone will come in black and white.

Brands Articles

Becel campaign adds more heart

New video series tells stories of real people showing thanks through baking

A&W gets awkward in new campaign

Spots for Chicken Buddy Burger appeal to young YouTube viewers

Star Wars is the force behind strong Cineplex results

The latest installment in the Star War saga was the theatre's top film last year

Canadians slowly warming to mobile payments (Survey)

Usage is up just 1%, but perceptions about mobile payments improve

Sears speeds up store closures in the U.S.

Fourth quarter sales down at the company's Kmart locations, too

Super Bowl ads run the gamut of emotions

From offbeat humour to heartfelt, brands do their best to stand out in the crowd

Nissan Canada takes to the mountains for Super Bowl ad

Commercial is the fifth instalment in #ConquerAllConditions campaign

The lessons from LinkedIn’s failed ad network

The social media service for professionals is reaching a critical turning point

Adobe suggests some marketing execs are making bad bets

An ad aimed at CMOs shows a Super Bowl investment gone horribly wrong