FirstOntario gives Hamilton’s Copps Coliseum a new name

Copps Coliseum, Hamilton, Ont.’s major sports and event venue, has a new name. It has been renamed FirstOntario Centre now that FirstOntario Credit Union has acquired the naming rights. The agreement was completed by Front Row Marketing Services on behalf of Global Spectrum and the City of Hamilton. The deal was announced Friday by the […]

Copps Coliseum, Hamilton, Ont.’s major sports and event venue, has a new name. It has been renamed FirstOntario Centre now that FirstOntario Credit Union has acquired the naming rights.

The agreement was completed by Front Row Marketing Services on behalf of Global Spectrum and the City of Hamilton.

The deal was announced Friday by the City of Hamilton and Global Spectrum, the group that operates the 28-year-old facility. The new name takes effect immediately.

The venue’s general manager, Global Spectrum’s Scott Warren, said in a release that FirstOntario is showing its continued support of the City of Hamilton by acquiring the name rights.

Kelly McGiffin, FirstOntario CEO, added that the company wanted to “contribute in a tangible way to [Hamilton’s] continued revitalization, just as Victor Copps had envisioned.” Copps was the city’s mayor during the ’60s and ’70s.

The venue is home to the American Hockey League’s Hamilton Bulldogs, and has held events from the World Junior Hockey Championships to Rush concerts over the years.

Brands Articles

Telus introduces #TheGivingEffect

Telecom hopes to inspire Canadians to give back with feel-good campaign

Medium.com has a message about community management

The content platform is a case study in user engagement for CMOs

Airbnb’s Chip Conley wants to make room for other execs

Who better than a former hotelier to court the corporate traveller segment?

Martha Stewart’s big, fat, marketing miss

C2 Montréal 2016's closing speaker kept her best secrets to herself

PepsiCo and InterCon Hotels execs embrace ‘The Many’

C2 Montréal invites brands to discuss how they're putting consumers in charge

Wonderbra pushes modern look in new campaign

77-year-old brand aims to attract new consumers with fresh imagery

How Google’s ‘agency for agencies’ tells brand stories

The managing director for The Zoo opens up at C2 Montréal

AmEx influencer campaign travels north of expectations

Social and acquisition teams band together for the company's latest campaign

Shinola’s expansion into Canada gets a PR boost

Detroit-based manufacturer looks to settle in Toronto with help from ASC Public Relations