Future Shop gets in the game with LG

Future Shop has partnered with LG Canada to launch an online hockey challenge to engage consumers excited about the NHL playoffs. The contest launched last week and will run for another two weeks. Nikki Hellyer, director of marketing at Future Shop, said the company will promote the contest through the weekly flyer, online banners, in-store […]

Future Shop has partnered with LG Canada to launch an online hockey challenge to engage consumers excited about the NHL playoffs.

The contest launched last week and will run for another two weeks. Nikki Hellyer, director of marketing at Future Shop, said the company will promote the contest through the weekly flyer, online banners, in-store signage and through the company’s Facebook fan page and Twitter feeds.

Players participate online by by blocking, deking and shooting pucks in the online game. Players who hold the top 10 scores on the leaderboard each week are entered into a draw to win a LG 47-inch television. There are also two grand prizes of an LG Cinema 3D home theatre package.

Hellyer said the contest targets their core male customers aged 18-49.

“What we know about our customers is that they love our brand and they love hockey and they love to have something interactive to do at this time of year,” she said. “We’ve really spent a lot of effort over the last couple of years trying to up the ante from an engagement perspective.”

Hellyer worked with Smak on the planning, and digital agency Pound & Grain did the development.

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