Grocery Gateway delivers mobile app, Longo’s

Grocery Gateway is looking to increase its e-commerce revenue with a new mobile app. Grocery Gateway, which previously offered online shopping and delivery, is operated by the Longo’s retail chain. Grocery Gateway co-founder Stephen Tallevi said the app is a response to a steep rise in mobile traffic on Longo’s own web properties. He said the […]

Grocery Gateway is looking to increase its e-commerce revenue with a new mobile app.

Grocery Gateway, which previously offered online shopping and delivery, is operated by the Longo’s retail chain. Grocery Gateway co-founder Stephen Tallevi said the app is a response to a steep rise in mobile traffic on Longo’s own web properties.

He said the grocer was also inspired by Tesco, a U.K.-based grocer that built virtual stores allowing consumers to scan bar codes and order groceries that would later be delivered to their homes in a Seoul subway station and at London’s Gatwick airport.

Several major Canadian grocers have apps, but most focus on recipes or assembling shopping lists. Sobey’s has an app called Moodie Foodie that let’s users choose foods based on their moods, while IGA, Loblaws and Whole Foods have recipe-based apps. Tallevi said it was important for Longo’s to include e-commerce when it launched its Grocery Gateway app.

“The app is really about what we do – selling groceries,” Tallevi said. “The other grocers have really tried to provide something that will get you into their store, a recipe or something. We’re about driving sales through the mobile app and website.”

The company also has plans for a Longo’s branded app. Both are part of a partnership with Unata, a digital shopper marketing company that released a loyalty-based grocery app called Fresh Points in August.

Unata CEO Chris Bryson said there are plans to further integrate Unata’s loyalty-based mobile platform with Longo’s “Thank You Rewards” loyalty program. Bryson said Longo’s plans to roll out new features, including personalized suggestions and special offers for products that fit consumer’s previous shopping habits.

Bryson said the mobile approach is a new incarnation of Longo’s long-held brand attributes. “They were a small company, and one of the reasons they became really big was that their store owners used to know everybody by name,” Bryson said. “As a company grows, you can’t do that, but they’re hoping technology can help to assist in reinforcing that personalized experience as they grow bigger.”

Brands Articles

Sobeys surprises customers with pop-up restaurant

Grocer aims to prove food from its take-out kitchen and fresh market could be fine dining

Tim Hortons testing single-origin coffee in five markets

New brew will sell at a 15% premium to a regular cup of coffee

Air Canada makes content play with heartwarming video

Airline promotes Air Canada Foundation with six-minute video from former AOR Marketel

Kiip and MasterCard partner on new app

‘Priceless Surprises’ app rewards customers in the moment

How vending machines are moving beyond junk food

New generation machines dispense everything from doughnuts to eggs

Loyalty programs: what’s in it for marketers?

Survey finds that loyalty matters in consumers’ purchasing decisions

McDonald’s to test all-day breakfast in U.S. next month

Move reflective of food chain's ongoing efforts to keep pace with shifting habits

Can Chip Wilson’s family create another retail phenomenon?

Wife and son of Lululemon founder try their hand at luxury clothing with Kit and Ace

The reinvention of Second Cup (Q&A)

Vanda Provato on how the coffee chain is trying to win back customers