H&M brings Beckham statues to three Canadian stores

David Beckham is heading to a trio of Canadian cities – in statue form. The larger-than-life versions of the English soccer star will appear in Toronto, Montreal and Vancouver as part of “statue stunt” with H&M. The Swedish fast-fashion retailer partnered with Beckham on a bodywear line and is marking the launch of a new […]

David Beckham is heading to a trio of Canadian cities – in statue form.

The larger-than-life versions of the English soccer star will appear in Toronto, Montreal and Vancouver as part of “statue stunt” with H&M.

The Swedish fast-fashion retailer partnered with Beckham on a bodywear line and is marking the launch of a new Canadian ad campaign with the statues, which stand about 6.7-metres tall.

The towering Beckhams will be on display at the Pacific Centre in Vancouver, the Eaton Centre in Toronto and inside the Montreal H&M at Peel and Sainte-Catherine Streets beginning Tuesday until Sept. 23.

New York and Los Angeles previously paid host to their own Beckham statues, which showcased the soccer star in his skivvies.

New products will be added to the collection later this fall.

Beckham said last month that he’s pleased with consumer reaction to the line and its ad campaign.

“I’m very happy that so far people seem to like it and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition,” he said.

Brands Articles

WestJet’s expert social media response to bomb hoaxes

The airline's transparent approach has helped calm nerves

Lexus gets Maclean’s cover treatment

Automaker gets in early on cover/table of contents offering

Kids Help Phone reaches out with fundraising campaign

Charity's first mass campaign since 2012 targets female donors

Yellow Pages Expands Reach of New Dining App

Second lifestyle app integrates Bookenda and Dine.TO acquisitions

How VW gets beyond TV to connect with drivers

Can an industry built on TV advertising find relevance online?

Minions have overrun General Mills Canada

Expect to see Universal's little, yellow, adorable monsters on everything

Sour lemons are a sweet thing for Plan Canada

A new summer social challenge to raise money for 'Because I Am A Girl'