H&M brings Beckham statues to three Canadian stores

David Beckham is heading to a trio of Canadian cities – in statue form. The larger-than-life versions of the English soccer star will appear in Toronto, Montreal and Vancouver as part of “statue stunt” with H&M. The Swedish fast-fashion retailer partnered with Beckham on a bodywear line and is marking the launch of a new […]

David Beckham is heading to a trio of Canadian cities – in statue form.

The larger-than-life versions of the English soccer star will appear in Toronto, Montreal and Vancouver as part of “statue stunt” with H&M.

The Swedish fast-fashion retailer partnered with Beckham on a bodywear line and is marking the launch of a new Canadian ad campaign with the statues, which stand about 6.7-metres tall.

The towering Beckhams will be on display at the Pacific Centre in Vancouver, the Eaton Centre in Toronto and inside the Montreal H&M at Peel and Sainte-Catherine Streets beginning Tuesday until Sept. 23.

New York and Los Angeles previously paid host to their own Beckham statues, which showcased the soccer star in his skivvies.

New products will be added to the collection later this fall.

Beckham said last month that he’s pleased with consumer reaction to the line and its ad campaign.

“I’m very happy that so far people seem to like it and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition,” he said.

Brands Articles

Mail-order munchies

How companies are fulfilling consumers' quest for convenience and snacks

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Drag queens help give Starbucks Canada video a jolt

The coffee chain is one of many brands targeting LGBT consumers

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

CMOs are being shut out when C-suites need them more than ever (Column)

Marketing has never been more important, but CMOs are often outside looking in

Following Shoppers Drug Mart’s dive into fresh

The retailer is adding fresh food to its offering. Is it just what consumers ordered?

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review