H&M brings Beckham statues to three Canadian stores

David Beckham is heading to a trio of Canadian cities – in statue form. The larger-than-life versions of the English soccer star will appear in Toronto, Montreal and Vancouver as part of “statue stunt” with H&M. The Swedish fast-fashion retailer partnered with Beckham on a bodywear line and is marking the launch of a new […]

David Beckham is heading to a trio of Canadian cities – in statue form.

The larger-than-life versions of the English soccer star will appear in Toronto, Montreal and Vancouver as part of “statue stunt” with H&M.

The Swedish fast-fashion retailer partnered with Beckham on a bodywear line and is marking the launch of a new Canadian ad campaign with the statues, which stand about 6.7-metres tall.

The towering Beckhams will be on display at the Pacific Centre in Vancouver, the Eaton Centre in Toronto and inside the Montreal H&M at Peel and Sainte-Catherine Streets beginning Tuesday until Sept. 23.

New York and Los Angeles previously paid host to their own Beckham statues, which showcased the soccer star in his skivvies.

New products will be added to the collection later this fall.

Beckham said last month that he’s pleased with consumer reaction to the line and its ad campaign.

“I’m very happy that so far people seem to like it and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition,” he said.

Brands Articles

A by-the-numbers look at #BellLetsTalk

The results from Bell's 2015 mental health campaign blow away previous years

CMOs feel unready to deal with data deluge: Deloitte

Report shows marketers feel unprepared for what's coming next

Scotiabank brings its movie marketing to Instagram

The Scene loyalty program finds a new home on Instagram

Canada’s Hottest Ads:
December cheer dominates

... and that beer fridge turns up everywhere (with Denise Rossetto and Todd Mackie)

PR Move of the Week:
Sears Canada

Retailer’s offer to Target's soon-to-be-ex-employees hits the mark

Bell readies Let’s Talk Day
for 2015

Major PR push helps mental health
stay in the spotlight

PR Accounts On The Move

A recap of recent account wins on the PR front