H&M brings Beckham statues to three Canadian stores

David Beckham is heading to a trio of Canadian cities – in statue form. The larger-than-life versions of the English soccer star will appear in Toronto, Montreal and Vancouver as part of “statue stunt” with H&M. The Swedish fast-fashion retailer partnered with Beckham on a bodywear line and is marking the launch of a new […]

David Beckham is heading to a trio of Canadian cities – in statue form.

The larger-than-life versions of the English soccer star will appear in Toronto, Montreal and Vancouver as part of “statue stunt” with H&M.

The Swedish fast-fashion retailer partnered with Beckham on a bodywear line and is marking the launch of a new Canadian ad campaign with the statues, which stand about 6.7-metres tall.

The towering Beckhams will be on display at the Pacific Centre in Vancouver, the Eaton Centre in Toronto and inside the Montreal H&M at Peel and Sainte-Catherine Streets beginning Tuesday until Sept. 23.

New York and Los Angeles previously paid host to their own Beckham statues, which showcased the soccer star in his skivvies.

New products will be added to the collection later this fall.

Beckham said last month that he’s pleased with consumer reaction to the line and its ad campaign.

“I’m very happy that so far people seem to like it and the first season was incredibly successful. The challenge is to keep it going and establish a brand that will last many years. That is my ambition,” he said.

Brands Articles

BMO unveils first campaign from Y&R

A new, employee-built tagline is designed for Canadian and U.S. markets

Supermarket chain battles criticism over World War I ad

Sainsbury's four-minute television spot depicts the 1914 Christmas Truce

Best Buy posts unexpected sales gain, prepares for holiday deals

Best Buy CEO: Holiday deals will be more "balanced and targeted" this year

Frank & Oak gets into home decor with Etsy collection

Menswear retailer experiments with handmade home goods

Ford Canada hits the streets of Montreal in new web series

Brand focuses on one of the most important small car markets: Montreal

Dairy Farmers of Canada and W Network’s cheesy campaign

Holiday effort from m2 targets ‘zestfuls’

Target Canada focuses on holiday sales, then its future

Signs of improvement outlined in the company's third-quarter report

Metro boosts Q4 profit, revenue and same store sales up

Montreal retailer posts $115.6-million profit

Kiip launches white label loyalty solution for brands

Platform helps marketers offer specialized rewards for new or loyal users