Holiday Cheer from WestJet

WestJet flash-mobbed an airport lounge-ful of late-night travelers at Calgary International Airport with carols, Santa, elves and, from the looks of it, a bit of a giveaway. The red eye to Toronto has probably never been so sparkly. WestJet says it will donate flights to “a family in need” once the video reaches 25,000 views.

WestJet flash-mobbed an airport lounge-ful of late-night travelers at Calgary International Airport with carols, Santa, elves and, from the looks of it, a bit of a giveaway. The red eye to Toronto has probably never been so sparkly.

WestJet says it will donate flights to “a family in need” once the video reaches 25,000 views.

Brands Articles

Telus gives B.C. bus commuters free wifi

Six-month pilot project tries to bolster brand in home market

McCain Foods sells frozen pizza business

North American business goes to Dr. Oetker, but keeps Pizza Pockets in Canada

The new world of loyalty data

A Q&A with Bond Brand Loyalty’s Rob Daniel

Vector strives for authenticity with YouTube star

Traffik connects Kelloggs with extreme sports fan Gavin Peacock

Bonin Bough’s digital lessons for marketers

The Mondelēz marketer shares lessons from the front lines of digital marketing

Mark’s wants #EverythingInJeans

A new campaign from Sid Lee

McDonald’s to sell packaged coffee in the U.S.

QSR to highlight coffee in restaurants

Elle partners with Hudson’s Bay on shoppable videos

#Shopyourmood 'closes the loop' for editor Noreen Flanagan

Porter Gale’s five trends to watch for

A look ahead from a former Virgin marketing exec