Holt Renfrew hires Hello Canada’s Lisa Tant

Fashion retailer Holt Renfrew announced Wednesday it has hired former Hello Canada publisher Lisa Tant to a newly created position – vice-president, fashion editor. Tant makes the move after just four months at Hello Canada. The job is Tant’s first marketing position after 16 years in publishing at Rogers. Tant was long known as the […]

Fashion retailer Holt Renfrew announced Wednesday it has hired former Hello Canada publisher Lisa Tant to a newly created position – vice-president, fashion editor. Tant makes the move after just four months at Hello Canada.

The job is Tant’s first marketing position after 16 years in publishing at Rogers. Tant was long known as the public face of fashion magazine Flare, where she served as editor-in-chief and associate publisher for eight years before joining Hello Canada in June.

Tant will be tasked with promoting Holt Renfrew on social media, an area she championed during her time at Flare. She will report to Alix Box, senior vice-president of sales and marketing, and work in partnership with the fashion direction, brand strategy and PR teams.

“We’re pleased to further extend Holt Renfrew’s market reach and voice through this exciting new role,” Box said. ”Lisa is a great addition to the team, with a proven track record of driving results through fashion media programs and content.”

Tant confirmed the new position on Twitter and stated she’ll be joining the Holt Renfrew team as of Nov. 26. In a release, she said she is excited about her role.

“I am thrilled to join this extraordinary brand at such an exciting time. I look forward to partnering with a team of great talents to further enhance Holt Renfrew’s profile,” Tant said.

Brands Articles

Canada’s Hottest Ads – The good and bad of Mother’s Day ads

Rain 43's John Farquhar finds mom spots both charming and predictable

Lasik MD campaign has its sights on millennials

Print, direct mail, OOH, radio touts financial benefits of laser vision correction

How to improve in-store signage

Signs alert shoppers to deals and promotions, but also express your brand

Managing Digital: Reckitt Benckiser’s VP marketing

VP to agencies: understand consumers' digital behaviour and deliver KPIs

On The Move: Changes at FCB, eBay, Defy and Hill + Knowlton

A weekly recap of who's headed where in Canadian marketing and communications

Gap’s 1Q profit falls as it attempts turnaround

Banana Republic and Gap banners continue to struggle, while Old Navy flourishes

Campaign for weight-loss firm gives the skinny on diet fads

Dr. Bernstein effort from Giants & Gentlemen includes TV, online and OOH

Best Buy revenue slips as it closes Future Shop

Electronics retailer cites "ongoing softness" in the local market as reason for decline