Holt Renfrew celebrates anniversary with mobile tour

Holt Renfrew is hitting the road as part of a series of events to celebrate its 175th anniversary. The luxury retailer is marking the milestone with the launch of the Hot@175 Mobile Tour which kicks off on Friday. The travelling pop-up shop will head across the country throughout the month of September. It’s slated to […]

Holt Renfrew is hitting the road as part of a series of events to celebrate its 175th anniversary.

The luxury retailer is marking the milestone with the launch of the Hot@175 Mobile Tour which kicks off on Friday.

The travelling pop-up shop will head across the country throughout the month of September. It’s slated to make stops at locations in Toronto, Ottawa, Montreal, Quebec City, Edmonton, Calgary and Vancouver, with full schedule details posted at HoltRenfrew.com.

The specialized truck will sell limited-edition $75 sweatshirts designed by seven internationally renowned graphic artists: Joachim Baan, Justin Broadbent, Jonathan Mak Long, brothers Andrew and Matt McCracken, Alex Viau and Jamie Webster. The artists are also profiled in short films posted on the retailer’s blog.

The anniversary will also be marked by other appearances and events at locations nationwide.

Fine jewelry designer Sergio Antonini is set to appear at the retailer’s Vancouver location Thursday and Friday. Sir Elton John and his Canadian-born husband David Furnish are scheduled to make an appearance at the retailer’s downtown Toronto flagship store on Saturday to launch their limited-edition Nest fragrance candle. And womenswear designer Nanette Lepore is set to visit the Calgary location on Sept. 20.

Remember this?
How to Win Fans and Influence People: Cheryl Goymour
Holt Renfrew gets new president
Holt Renfrew strips away doom and gloom

A limited-edition magenta collection in commemoration of the anniversary features a host of items including apparel, accessories and cosmetics.

Brands Articles

Subway uses wifi for giveaway

Partnership with Turnstyle Solutions provides new customer reward system

McDonald’s to start serving antibiotic-free chicken

Announcement comes as fast-food giant struggles to shake junk-food image

Metro partners with Chatelaine on multi-platform campaign

Effort will promote Metro's local foods with an emphasis on seasonal produce

Taxi Vancouver taps its first beer client

B.C.-based beer maker hires agency to oversee "non-traditional assignments"

Rogers rebrand signals renewed focus on consumers

Refinements to its logo, colour scheme part of the media company's new brand identity

5 consumer trends you might want to take advantage of

Want to make the most of this year? Know what your customers want first

McDonald’s rolls out the welcome mat with new platform

Chain puts real life stories on display, and emphasizes local restaurants and diners

Why branded content is TV’s Trojan horse (Column)

The multi-billion dollar opportunity to engage consumers from one touchpoint to another