How Canadian brands celebrated Easter

Several Canadian marketers went pink and pastel on social media over the weekend with Easter-themed messages. Here’s a quick look at what we saw. Telus’ Easter Bunny If an animal was on Noah’s Ark, there’s a good chance it’s been in a Telus ad, too, so there’s no surprise the brand produced this cute Vine […]

Several Canadian marketers went pink and pastel on social media over the weekend with Easter-themed messages. Here’s a quick look at what we saw.

Telus’ Easter Bunny


If an animal was on Noah’s Ark, there’s a good chance it’s been in a Telus ad, too, so there’s no surprise the brand produced this cute Vine video of a bunny for Easter. This is real-time done right: it’s simple, but high quality. It’s clear the brand planned ahead and crafted a social ad that looks and feels like the rest of its marketing.

Holt Renfrew’s high end egg


While other brands were busy sharing pictures of painted farm eggs and chocolate ones wrapped in foil, Holt Renfrew posted “Cracked Egg,” a sculpture by contemporary artist Jeff Koons. On brand for the high-end retailer, the sculpture is probably the most luxurious “egg” in the world – it’s worth an estimated 10,000 British pounds.

Easter Timbits


Tim Hortons made this illustration of a timbit in bunny ears, tying the holiday into its “Timbit Me” promotion. The contest is ongoing, offering consumers the chance to create a timbit in their own likeness in exchange prizes like a year of coffee and timbits, but the company cleverly gave it an Easter-spin with fresh art on the microsite that was then shared on social.

Ubisoft Canada’s “Easter Eggs”


There were plenty of “eggsellent” puns from social marketers this Easter (see what we did there?), but our favourite was from Ubisoft Canada. The game-maker posted this picture on Twitter, asking followers to share their favourite videogame “Easter Eggs.” For those not in the know: easter eggs in videogames are inside jokes or hidden messages tucked secretly into games by their developers.

Molson’s alternative Easter basket


When the Easter egg hunt is over, the adults settle down for a drink. Such was the consumer wisdom behind this alternative to the traditional Easter basket. On Sunday, Molson Canadian tweeted, “Easter basket? Easter cooler. Cheers from our family to yours.” This is a tradition we can get behind.

Taco Bell Canada and the other holiday


This year Easter Sunday fell on the same day as another holiday: 4/20. With a wink and a nudge, the brand safely saluted all the stoners in its target demo (lots, we figure).

Brands Articles

Landlords make an offer for 11 Canadian Target stores

The Ontario Superior Court is slated to address the proposal later this week

Mouse Marketing picks up Polysporin

Sampling program aims to increase brand awareness and reach

Shelagh Stoneham on her role at Shoppers Drug Mart

Six months in, the senior vice-president of marketing shares her goals for the brand

Managing Digital: McDonald’s Canada’s Hope Bagozzi

Speed and accuracy key to navigating through the digital revolution

H&R Block focuses on expertise in new campaign

The brand replaces its long-running "Tax Pain" platform with new creative

The Hot Plate rebrands as THP

Toronto shop looks to expand beyond its origins as a food-marketing agency

Tennis Canada serves up a new brand and national campaign

Multi-media campaign from Revolution urges Canadians to "Live the Moment"

Loblaw eyes Target locations as it more than doubles Q4 profit

Grocery and pharmacy chain earns $247 million for the 13-week period ending Jan. 3