How Molson is counting down the days to hockey season

NHL's beer sponsor is counting down with lots of social media creative work

Hockey season is upon us and perhaps no brand is as excited as Molson Canadian. For the past month, the beer brand has been sharing hockey-themed creative on its social accounts as it gears up for the first NHL game of the 2014-2015 season.

For Molson, starting hockey promo in August is a no-brainer. Back in 2011 the company shelled out $375-million to become the official beer of the NHL, making a massive seven year investment in an attempt to “own hockey” in Canada.

Here’s a sample of the brand’s social creative work so far.

On Thursday, Molson is also hosting a Tragically Hip concert in Toronto to celebrate the start of the season.

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