How Molson is counting down the days to hockey season

NHL's beer sponsor is counting down with lots of social media creative work

Hockey season is upon us and perhaps no brand is as excited as Molson Canadian. For the past month, the beer brand has been sharing hockey-themed creative on its social accounts as it gears up for the first NHL game of the 2014-2015 season.

For Molson, starting hockey promo in August is a no-brainer. Back in 2011 the company shelled out $375-million to become the official beer of the NHL, making a massive seven year investment in an attempt to “own hockey” in Canada.

Here’s a sample of the brand’s social creative work so far.

On Thursday, Molson is also hosting a Tragically Hip concert in Toronto to celebrate the start of the season.

Brands Articles

New Dimpflmeier product the ‘best thing since sliced bread’

Carb Smart contains contain high protein, low carbohydrates and zero sugar

On The Move: Additions at Ketchum and Zulu Alpha Kilo

A weekly update of who's headed where in Canadian marketing and communications

Marketing Live: Six ways to think about storytelling

HuffPo, Pacific Content, Ubisoft and others weigh in on branded content

DavidsTea CEO Sylvain Toutant is stepping down

Toutant says decision to leave the company is right from a 'personal standpoint'

MEC goes for good times in new campaign

Creative focuses on fun, outdoor experiences with friends and family

Toronto culinary experience brings new credit card to life

Pomp & Circumstance promote CIBC/Air Canada card to media and influencers

Why grocery stores are pushing packaged foods to the perimeter

Retailers are looking for novel ways to attract shoppers to their stores

How social media personas drive marketing success

Social persona insights can strengthen your communications strategy

The Body Shop pops up in Yorkville

Retailer testing new storytelling installations at pop-up store