Hyundai Canada brings on auto marketing vet as new COO

Hyundai Canada has hired auto marketing veteran Donald Romano as its new chief operating officer and given him a number of marketing duties. Formerly the president of Mazda Canada, Romano most recently held a chief marketing officer position at ALJ International, where he helped establish Toyota Saudi Arabi. He has also held positions as national […]

Hyundai Canada has hired auto marketing veteran Donald Romano as its new chief operating officer and given him a number of marketing duties.

Donald Romano

Formerly the president of Mazda Canada, Romano most recently held a chief marketing officer position at ALJ International, where he helped establish Toyota Saudi Arabi. He has also held positions as national brand manager for Mazda in the U.S. and product marketing manager for Nissan North America.

Though Hyundai Canada director of marketing Jennifer Dobbs will continue to drive the company’s marketing initiatives, Romano, who started Monday, will be tasked with a host of marketing responsibilities, including public relations, strategic planning, sales, marketing and service, in addition to a host of non-marketing related areas of the business.

Romano will report directly to CEO Steve Kelleher. According to Hyundai Canada, the COO role is a completely new position and Romano will not displace any of the company’s current marketing staffers.

A spokesperson for Hyundai Canada said there will be no changes to the brand’s marketing strategy as a result of Romano’s appointment.

Brands Articles

Yellow Pages Expands Reach of New Dining App

Second lifestyle app integrates Bookenda and Dine.TO acquisitions

How VW gets beyond TV to connect with drivers

Can an industry built on TV advertising find relevance online?

Minions have overrun General Mills Canada

Expect to see Universal's little, yellow, adorable monsters on everything

Sour lemons are a sweet thing for Plan Canada

A new summer social challenge to raise money for 'Because I Am A Girl'

Porter Airlines fined over anti-spam compliance

$150,000 for allegedly leaving "unsubscribe" off commercial emails

Inside Facebook: Shifts in marketing and mobile strategy

Is Facebook even a social media company anymore?

The AOL Sessions – The viewability lightning rod

The value of viewability vs. attribution

Executive Roundtable: Canada’s changing consumer

Retail and brand leaders discuss how to succeed in an omnichannel marketplace

Sears at ‘make or break’ stage: analyst

Desjardins report says the 2016 holidays hold the key