Hyundai Canada brings on auto marketing vet as new COO

Hyundai Canada has hired auto marketing veteran Donald Romano as its new chief operating officer and given him a number of marketing duties. Formerly the president of Mazda Canada, Romano most recently held a chief marketing officer position at ALJ International, where he helped establish Toyota Saudi Arabi. He has also held positions as national […]

Hyundai Canada has hired auto marketing veteran Donald Romano as its new chief operating officer and given him a number of marketing duties.

Donald Romano

Formerly the president of Mazda Canada, Romano most recently held a chief marketing officer position at ALJ International, where he helped establish Toyota Saudi Arabi. He has also held positions as national brand manager for Mazda in the U.S. and product marketing manager for Nissan North America.

Though Hyundai Canada director of marketing Jennifer Dobbs will continue to drive the company’s marketing initiatives, Romano, who started Monday, will be tasked with a host of marketing responsibilities, including public relations, strategic planning, sales, marketing and service, in addition to a host of non-marketing related areas of the business.

Romano will report directly to CEO Steve Kelleher. According to Hyundai Canada, the COO role is a completely new position and Romano will not displace any of the company’s current marketing staffers.

A spokesperson for Hyundai Canada said there will be no changes to the brand’s marketing strategy as a result of Romano’s appointment.

Brands Articles

Saputo sells its bakery division to Canada Bread for $120 million

Deal in line with company's plans to become more competitive in new food categories

Why employee engagement needs to top the CMO’s agenda in 2015

And, how it will enhance competitiveness/profitability

Canada’s Hottest Ads: A very foodie November

...with a light dusting of holiday cheer

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

BlackBerry harkens back to “CrackBerry” heyday

Waterloo, Ont.-based company introduces new smartphone model with familiar features

Hudson’s Bay hires new CEO

Former Toys R Us chairman and CEO takes the reins, Richard Baker remains chairman

Country Style chooses Tag Franchise for rebrand

New branding expected to roll out next year

MasterCard’s ‘priceless’ holiday giveaway

The brand had a big surprise for Calgary charities