IKEA’s mobile-enabled catalog goes live in Canada

For its 2013 catalogue, IKEA Canada today launched a mobile app that allows smartphone and tablet users to get creative with the latest trends and products from the home furnishing retailer. By using the app to scan the catalogue’s pages, shoppers can change decorative elements, like the pattern on a bedspread, within a picture. The […]

For its 2013 catalogue, IKEA Canada today launched a mobile app that allows smartphone and tablet users to get creative with the latest trends and products from the home furnishing retailer.

By using the app to scan the catalogue’s pages, shoppers can change decorative elements, like the pattern on a bedspread, within a picture. The user can also look behind closed cupboard doors for storage ideas and access videos and photo galleries.

“We want our customers to interact with our catalogue and experience our products in a unique and creative way,” Madeleine Löwenborg-Frick, the retailer’s public relations manager said in a release.

“With the 2013 catalogue, we have packed in lots of new interactive features, 300 new products and the latest design trends that truly inspire the imagination,” she said.

In another first for the brand in North America, IKEA is using Pinterest as a channel to promote its catalogue. A selection of pages will be posted on the social media site, allowing users to “pin” their favourite kitchens, bedrooms and bathrooms. By doing so, they are entered into a draw for an IKEA gift card.

In recent months, IKEA has been exploring different ways to engage consumers across social media and mobile platforms. In May it launched a mobile app that allows shoppers to obtain product information, view stock availability and  store maps from their smartphone. They can also look through IKEA’s product offerings and compile shopping lists.

IKEA Canada was one of only three pilot countries to offer the app, which was announced in July. It is available on iPhone and Android phones, and in English and French.

Brands Articles

Pringles plays off Ontario elections

The brand forces its own issue onto the ballot: to dip, or not to dip?

Second Cup launches Flat White promotion

New espresso drink part of brand rejuvenation

Mountain Equipment Co-op launches MEC Outdoor Nation

Retailer aims to inspire youth to get outside

McDonald’s Canada takes on grocery

Partners with Kraft Canada to launch McCafe brand in supermarkets

The results of Apple’s free U2 download experiment

Company gets its "record breaking" headline, but many users rebel

Scion Sessions return with more short-film-styled music vids

Toyota brand bolsters connection with music, art and culture

Ford Canada wins the TIFF celebrity lottery

How the automaker maximized its TIFF sponsorship with A-listers

Apple’s U2 “offer” a bad PR misstep

Music-savvy brand misunderstood the personal importance of the playlist

GoodLife finds ‘real heroes’ for new ads

Latest work from DougSerge+Partners furthers message of accessibility