IKEA’s mobile-enabled catalog goes live in Canada

For its 2013 catalogue, IKEA Canada today launched a mobile app that allows smartphone and tablet users to get creative with the latest trends and products from the home furnishing retailer. By using the app to scan the catalogue’s pages, shoppers can change decorative elements, like the pattern on a bedspread, within a picture. The […]

For its 2013 catalogue, IKEA Canada today launched a mobile app that allows smartphone and tablet users to get creative with the latest trends and products from the home furnishing retailer.

By using the app to scan the catalogue’s pages, shoppers can change decorative elements, like the pattern on a bedspread, within a picture. The user can also look behind closed cupboard doors for storage ideas and access videos and photo galleries.

“We want our customers to interact with our catalogue and experience our products in a unique and creative way,” Madeleine Löwenborg-Frick, the retailer’s public relations manager said in a release.

“With the 2013 catalogue, we have packed in lots of new interactive features, 300 new products and the latest design trends that truly inspire the imagination,” she said.

In another first for the brand in North America, IKEA is using Pinterest as a channel to promote its catalogue. A selection of pages will be posted on the social media site, allowing users to “pin” their favourite kitchens, bedrooms and bathrooms. By doing so, they are entered into a draw for an IKEA gift card.

In recent months, IKEA has been exploring different ways to engage consumers across social media and mobile platforms. In May it launched a mobile app that allows shoppers to obtain product information, view stock availability and  store maps from their smartphone. They can also look through IKEA’s product offerings and compile shopping lists.

IKEA Canada was one of only three pilot countries to offer the app, which was announced in July. It is available on iPhone and Android phones, and in English and French.

Brands Articles

Jaguar Land Rover picks Mint

Toronto shop becomes automaker's first agency of record in 15 years

Toronto yoga junky finds her Flow for online contest

Bottled water brand wraps its social media contest after finding The Chi Junky

Working myself out of a job (Column)

In an ideal world, a good company may not need a PR firm. In reality...

Corby dedicates 50% of digital spend to programmatic

Booze brands make a big shift online with new media and platform partners

Shopify to spend more to grow ahead of holiday season

Despite Q2 loss, revenue nearly doubles from a year ago

Diageo launches Jeremiah Weed in Canada

Brand takes 'irreverent approach' to connect with millennials

Amazon expected to become top U.S. clothing retailer

Will ecommerce giant become the king of clothing in Canada?

Weak dollar not all bad news for retailers (Survey)

Canadians are rethinking their cross-border shopping trips

Are men underserved by online retailers or just more critical?

How gender is impacting online shopping habits and what retailers can do about it