Indulgent dessert Danette arrives in Canada

International hit arrives in Canadian grocery stores

A new dairy dessert product, Danette, made with 75%, hit grocery stores across Canada over the weekend, backed by a TV campaign and in-store tastings.

The mouth feel of the refrigerated dessert is described as creamy and silky and thinner than yogurt or pudding. It is expected to compete with cookies, ice cream, cake and chocolate, which make up 80% of the “indulgence dessert” category, for a part of the dessert and dairy snack market.

Danone Canada president and general manager Nik Krzyzaniak told Canadian Grocer that Danette is the first entry into a new product category, a non-frozen dairy dessert without the fermented culture that typifies yogurt.

Danette has been available for 44 years in 27 countries, said Krzyzaniak.

In a press release Danone boasted that “Danette has never failed to be a huge hit with consumers” in those countries.

Krzyzaniak said Canadian grocers have been asking for the product and though refrigerated shelf space is at a premium, he anticipates no difficulties in placing Danette alongside ready-to-eat puddings and similar desserts.

It is marketing Danette as a healthy indulgence that is not excessively sweet.

“The yogurt category is one of the fastest growing,” says Krzyzaniak, with stores on average devoting 20 feet of refrigeration space for it.

Danone is available in six flavours: dark chocolate, chocolate, choco-coconut, vanilla, coffee and caramel in packages of four 100-gram containers with a suggested retail price of $2.99. On Friday, Walmart was promoting the item on its website for $2.97.

A container of Danette chocolate has 120 calories with 3% milk fat, 15 grams of sugar and 4 grams of protein, the company said.

Groupe Danone is a Paris, France-based multinational producer of dairy products, baby foods and cereals, among other foods. Its Canadian division is based in Boucherville, Que.

Brands Articles

Mona Networks takes mixed-use retail development mobile

New mobile network connects property management, office workers and retailers

Fisher-Price’s first celebrity collaboration

Company partners with Shakira on line of baby toys as well as a web series

Walmart joins ‘Half Your Plate’ campaign

CPMA initiative asks consumers to fill half their plate with fruit and vegetables

P&G splitting off its Duracell business

Battery brand generates about $2 billion a year in sales

Pusateri’s to operate ‘food halls’ in Canadian Saks stores

Retailer to offer specialized sit-down food options and gourmet food products

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support recently-introduced line

Rexall launches ‘Shot for Shot’ program for kids in need

Program will help vaccinate children in northern Uganda