Infographic: Apple and Samsung’s big bout

Apple and Samsung are locked in a war for the biggest possible slice of the smartphone market – worth an estimated $219 billion, according to Bloomberg Industries. The battle has even spilled over into the courtroom. In one corner is the brand new iPhone 5. In the other, the Galaxy S III. Marketers are watching […]

Apple and Samsung are locked in a war for the biggest possible slice of the smartphone market – worth an estimated $219 billion, according to Bloomberg Industries.

The battle has even spilled over into the courtroom. In one corner is the brand new iPhone 5. In the other, the Galaxy S III.

Marketers are watching the battle closely, as the popularity of the two phones’ corresponding operating systems, iOS and Android, will be an important factor in how they tailor their mobile communications.

With this much cash on the line, it’s likely both brands will keep on swinging.

Click to enlarge, or download the PDF.

Brands Articles

Holt Renfrew readies menswear-only store in Toronto

Luxury store wants to grow retail footprint by 40%

Kraft Hockeyville competition expands to U.S.

Tentpole sponsorship expands south of the border with media/in-store campaign

Toys R Us celebrates 30 years in Canada with ‘Oath’

An anniversary message from Toronto creative shop Open

Canadian Tire’s new CEO talks online shopping

Michael Medline chats with CB about digital technology's role in customer service

Millennials are looking for brands to trust: Havas

Nearly half of surveyed millennials consider brands "essential" to their life

Three big obstacles to success for the BlackBerry Passport

Peter Nowak says differentiation is a smart play, but brings its own challenges

Dufour-Lapointe sisters sign back with Saputo

Press darlings launch another initiative, but where are the international brands?

Apple has lost its narrative

Once "brand of the people," it's now an entrenched power. Must we teach Apple's branding lessons back to it?

The September celebrates anniversary with shoe giveaway

Online retailer goes shoe crazy on the streets