Infographic: How do Millennials spend their cash?

What do Millennials look like as a consumer group? According to data Google recently aggregated from Ipsos, Forrester and Locket, they’re mobile and social cord-cutters with a penchant for a few of the finer things in life. From Google.ca/Think Understanding how Millennials are so different from generations before them is game-changing. They represent 30% of […]

What do Millennials look like as a consumer group? According to data Google recently aggregated from Ipsos, Forrester and Locket, they’re mobile and social cord-cutters with a penchant for a few of the finer things in life.

From Google.ca/Think

Understanding how Millennials are so different from generations before them is game-changing. They represent 30% of the Canadian population and within 15 years will make-up 75% of the workforce. They are social, enjoy entertainment, are big on luxury, and love to spend. They are cutters, with fewer using credit cards and watching cable TV each year. They research and purchase online and brands that don’t take the time to learn their habits are in danger of losing relevance.

Click image to expand

Brands Articles

Saputo sells its bakery division to Canada Bread for $120 million

Deal in line with company's plans to become more competitive in new food categories

Why employee engagement needs to top the CMO’s agenda in 2015

And, how it will enhance competitiveness/profitability

Canada’s Hottest Ads: A very foodie November

...with a light dusting of holiday cheer

McDonald’s marketing misery

Markus Giesler on the chain's identity crisis and why it's becoming increasingly irrelevant

BlackBerry harkens back to “CrackBerry” heyday

Waterloo, Ont.-based company introduces new smartphone model with familiar features

Hudson’s Bay hires new CEO

Former Toys R Us chairman and CEO takes the reins, Richard Baker remains chairman

Country Style chooses Tag Franchise for rebrand

New branding expected to roll out next year

MasterCard’s ‘priceless’ holiday giveaway

The brand had a big surprise for Calgary charities