What do Millennials look like as a consumer group? According to data Google recently aggregated from Ipsos, Forrester and Locket, they’re mobile and social cord-cutters with a penchant for a few of the finer things in life.
Understanding how Millennials are so different from generations before them is game-changing. They represent 30% of the Canadian population and within 15 years will make-up 75% of the workforce. They are social, enjoy entertainment, are big on luxury, and love to spend. They are cutters, with fewer using credit cards and watching cable TV each year. They research and purchase online and brands that don’t take the time to learn their habits are in danger of losing relevance.