Infographic: How do Millennials spend their cash?

What do Millennials look like as a consumer group? According to data Google recently aggregated from Ipsos, Forrester and Locket, they’re mobile and social cord-cutters with a penchant for a few of the finer things in life. From Google.ca/Think Understanding how Millennials are so different from generations before them is game-changing. They represent 30% of […]

What do Millennials look like as a consumer group? According to data Google recently aggregated from Ipsos, Forrester and Locket, they’re mobile and social cord-cutters with a penchant for a few of the finer things in life.

From Google.ca/Think

Understanding how Millennials are so different from generations before them is game-changing. They represent 30% of the Canadian population and within 15 years will make-up 75% of the workforce. They are social, enjoy entertainment, are big on luxury, and love to spend. They are cutters, with fewer using credit cards and watching cable TV each year. They research and purchase online and brands that don’t take the time to learn their habits are in danger of losing relevance.

Click image to expand

Brands Articles

New York Fries puckers up on Snapchat for Valentine’s

The brand is asking consumers to "French" their fries on Snapchat

How grocers are aiming to connect with ethnic consumers

Loblaw, Sobeys have opened ethnic format stores. But are they authentic enough?

DavidsTea introduces product line to benefit Kenya (Video)

Co-founder David Segal talks about the brand's approach to CSR

In competitive market, Burger King looks to become top dog

Fast food chain adding hot dogs to its menu nationally starting Feb. 23

Becel campaign adds more heart

New video series tells stories of real people showing thanks through baking

A&W gets awkward in new campaign

Spots for Chicken Buddy Burger appeal to young YouTube viewers

Star Wars is the force behind strong Cineplex results

The latest installment in the Star War saga was the theatre's top film last year

Canadians slowly warming to mobile payments (Survey)

Usage is up just 1%, but perceptions about mobile payments improve

Sears speeds up store closures in the U.S.

Fourth quarter sales down at the company's Kmart locations, too