Infographic: How do Millennials spend their cash?

What do Millennials look like as a consumer group? According to data Google recently aggregated from Ipsos, Forrester and Locket, they’re mobile and social cord-cutters with a penchant for a few of the finer things in life. From Google.ca/Think Understanding how Millennials are so different from generations before them is game-changing. They represent 30% of […]

What do Millennials look like as a consumer group? According to data Google recently aggregated from Ipsos, Forrester and Locket, they’re mobile and social cord-cutters with a penchant for a few of the finer things in life.

From Google.ca/Think

Understanding how Millennials are so different from generations before them is game-changing. They represent 30% of the Canadian population and within 15 years will make-up 75% of the workforce. They are social, enjoy entertainment, are big on luxury, and love to spend. They are cutters, with fewer using credit cards and watching cable TV each year. They research and purchase online and brands that don’t take the time to learn their habits are in danger of losing relevance.

Click image to expand

Brands Articles

Telus delivers custom pizzas to Game of Thrones fans

The brand's using the popular HBO show to promote its cable service, Telus Optik

Blacks embarks on a journey fueled by life’s special moments

Retailer targets snap-happy moms in new advertising campaign from Cossette

On The Move: New hires at RBC, Match and North Strategic

A weekly recap of who's headed where in Canadian marketing and communications

Managing Digital: Mondelez Canada’s Janine Keogh

Marketing VP says the key to digital is to remain curious and experiment

Canada’s Hottest Ads – The GoPro and Samsung show

Diego Bertagni and Joshua Stein are scratching their heads at the latest Top 10

Ontario confirms beer will be sold in grocery stores

Province hosting a pilot project to sell 12-packs of beer in LCBO stores

Tourisme Montréal kisses its old branding goodbye

New logo signals a change in marketing strategy that takes a "younger approach"

Canadian Football League hires new director of communications

Paulo Senra joins the CFL from the Canadian Olympic Committee

Simons CEO Peter Simons on the department-store wars

"We’re not Starbucks—there will be a limit to how many stores we build"