Interac looks up, up and away for new campaign

It’s a bird! It’s a plane! It’s a hurried customer using Interac Flash to pay for their latte! A new campaign for Interac Association shows that consumers have super-human powers to get through lineups faster when they use Flash, Interac’s contactless-debit payment solution. With Flash, customers simply hold their Interact debit card in front of a […]

It’s a bird! It’s a plane! It’s a hurried customer using Interac Flash to pay for their latte! A new campaign for Interac Association shows that consumers have super-human powers to get through lineups faster when they use Flash, Interac’s contactless-debit payment solution. With Flash, customers simply hold their Interact debit card in front of a point-of-sale reader—no terminal or PIN required.

Print, out-of-home and online creative, developed by Fuse Marketing Group, features four everyday people wearing home-styled superhero outfits complete with goggles, capes, rubber gloves and shiny tights. Copy includes such lines as “Jump long lines in a single bound” and “Loose change is my Kryptonite.”

Stephen Brown, president at Fuse, said the campaign is meant to be playful and fun. When it comes to marketing a time-saver, “a lot of advertisers might take that and go, ‘you’re saving me time and that means I can spend more time with my kids and my family.’ And that’s one route you can take,” he said.

“We took the other route, which is ‘let’s be playful with it.’ We’re saving you, time but it’s not life-transforming. It’s getting you through 20 seconds faster. And that just means you get to whatever you want to do faster or enjoy the product you’re buying faster.”

Interac Flash is rolling out across Canada and is currently available at select merchants. Transaction limits are set up by consumers’ financial institutions based on the type of purchase. For example, it may be $50 for smaller purchases, while gas and groceries might have a $100 limit. If a purchase is above the set limit, the customer will be promoted to insert their card and input their PIN.

Brands Articles

Supermarket chain battles criticism over World War I ad

Sainsbury's four-minute television spot depicts the 1914 Christmas Truce

Best Buy posts unexpected sales gain, prepares for holiday deals

Best Buy CEO: Holiday deals will be more "balanced and targeted" this year

Frank & Oak gets into home decor with Etsy collection

Menswear retailer experiments with handmade home goods

Ford Canada hits the streets of Montreal in new web series

Brand focuses on one of the most important small car markets: Montreal

Dairy Farmers of Canada and W Network’s cheesy campaign

Holiday effort from m2 targets ‘zestfuls’

Target Canada focuses on holiday sales, then its future

Signs of improvement outlined in the company's third-quarter report

Metro boosts Q4 profit, revenue and same store sales up

Montreal retailer posts $115.6-million profit

Kiip launches white label loyalty solution for brands

Platform helps marketers offer specialized rewards for new or loyal users

Marketing Hall of Legends reveals finalists for Marketer on the Rise award

Award identifies and celebrates the marketing leaders of tomorrow