Interac looks up, up and away for new campaign

It’s a bird! It’s a plane! It’s a hurried customer using Interac Flash to pay for their latte! A new campaign for Interac Association shows that consumers have super-human powers to get through lineups faster when they use Flash, Interac’s contactless-debit payment solution. With Flash, customers simply hold their Interact debit card in front of a […]

It’s a bird! It’s a plane! It’s a hurried customer using Interac Flash to pay for their latte! A new campaign for Interac Association shows that consumers have super-human powers to get through lineups faster when they use Flash, Interac’s contactless-debit payment solution. With Flash, customers simply hold their Interact debit card in front of a point-of-sale reader—no terminal or PIN required.

Print, out-of-home and online creative, developed by Fuse Marketing Group, features four everyday people wearing home-styled superhero outfits complete with goggles, capes, rubber gloves and shiny tights. Copy includes such lines as “Jump long lines in a single bound” and “Loose change is my Kryptonite.”

Stephen Brown, president at Fuse, said the campaign is meant to be playful and fun. When it comes to marketing a time-saver, “a lot of advertisers might take that and go, ‘you’re saving me time and that means I can spend more time with my kids and my family.’ And that’s one route you can take,” he said.

“We took the other route, which is ‘let’s be playful with it.’ We’re saving you, time but it’s not life-transforming. It’s getting you through 20 seconds faster. And that just means you get to whatever you want to do faster or enjoy the product you’re buying faster.”

Interac Flash is rolling out across Canada and is currently available at select merchants. Transaction limits are set up by consumers’ financial institutions based on the type of purchase. For example, it may be $50 for smaller purchases, while gas and groceries might have a $100 limit. If a purchase is above the set limit, the customer will be promoted to insert their card and input their PIN.

Brands Articles

Your Marketing newsletters are changing

The Marketing Morning Filter is ending, but other newsletters are set to return

The List: North Strategic’s very big year

Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner

Stereo+ unveils brand overhaul from Lg2boutique

How to to introduce a 35-year-old chain to younger shoppers

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

Sears Canada takes a gamble on groceries

Losses more than double in Q3 report, but food markets set to arrive

Big opportunities await in the new age of CSR (column)

Overwhelmed consumers want to outsource their consciences, but it requires deep trust

Mintel predicts packaging trends for 2017

Research firm says intelligent, experiential packaging will lead consumer experiences