Interac looks up, up and away for new campaign

It’s a bird! It’s a plane! It’s a hurried customer using Interac Flash to pay for their latte! A new campaign for Interac Association shows that consumers have super-human powers to get through lineups faster when they use Flash, Interac’s contactless-debit payment solution. With Flash, customers simply hold their Interact debit card in front of a […]

It’s a bird! It’s a plane! It’s a hurried customer using Interac Flash to pay for their latte! A new campaign for Interac Association shows that consumers have super-human powers to get through lineups faster when they use Flash, Interac’s contactless-debit payment solution. With Flash, customers simply hold their Interact debit card in front of a point-of-sale reader—no terminal or PIN required.

Print, out-of-home and online creative, developed by Fuse Marketing Group, features four everyday people wearing home-styled superhero outfits complete with goggles, capes, rubber gloves and shiny tights. Copy includes such lines as “Jump long lines in a single bound” and “Loose change is my Kryptonite.”

Stephen Brown, president at Fuse, said the campaign is meant to be playful and fun. When it comes to marketing a time-saver, “a lot of advertisers might take that and go, ‘you’re saving me time and that means I can spend more time with my kids and my family.’ And that’s one route you can take,” he said.

“We took the other route, which is ‘let’s be playful with it.’ We’re saving you, time but it’s not life-transforming. It’s getting you through 20 seconds faster. And that just means you get to whatever you want to do faster or enjoy the product you’re buying faster.”

Interac Flash is rolling out across Canada and is currently available at select merchants. Transaction limits are set up by consumers’ financial institutions based on the type of purchase. For example, it may be $50 for smaller purchases, while gas and groceries might have a $100 limit. If a purchase is above the set limit, the customer will be promoted to insert their card and input their PIN.

Brands Articles

Cineplex asks: Will lightning hit world’s biggest popcorn bag?

Promotion in Windsor builds on #WeatherOrNot campaign

3D printed origami birds burst out of Kubo shelter ad

Isobar, Astral drive bus passengers' attention to eOne movie poster

On The Move: Hires at Twitter Canada, Initiative, The Idea Suite

A weekly update of who's headed where in Canadian marketing and communications

ASC to crack down on paid social media endorsements

New guidelines for endorsers and influencers to come into effect next year

McCain takes to Twitter to dispel Pizza Pocket rumours

Company says popular food brand is undergoing a refresh, not being discontinued

How to be taken seriously as a young agency founder

Dash agency's Christian Lunny on persuading waffling clients

Hermès gives an inside look at craftsmanship

Global exhibition allows consumers to see French artisans at work

Tim Hortons names new president

Sami Siddiqui is promoted from head of finance to president at the coffee shop chain

Sears unveils revamped logo

Developed in-house, it is part of the company's ongoing 'strategic reinvention'