Kohler Canada wants tweets about crappy bathrooms.
The company launched its “Tech-Lover Weekend Renovation” contest, which invites people to snap a photo of their bathroom and/or tweet @KohlerCanada explaining why they’re in need of a high-tech “weekend makeover” using the #KohlerTechoReno hashtag.
The idea is to show Canadians that upgrading a bathroom doesn’t have to mean a complete overhaul with weeks or months of construction.
“Often people get overwhelmed with the term ‘renovation’ and don’t know where to begin,” said Donna Church, manager of marketing and communications for Kohler Canada.
“There are small upgrades available that can go a long way and we wanted to empower Canadians with the latest high-tech products from Kohler that are easy to install and make homeowners proud. We’re hoping to start a dialogue with Canadians about their aspirations and help a few lucky contestants get closer to their dream bathroom.”
The contest targets men and women, both homeowners and renters, with “a flair for tackling DIY projects, but are by no means professionals,” said Church.
“This is a great way for us to communicate our constant innovation, looking to make even the simplest everyday tasks more efficient and fun,” she said. “Along with highlighting the products, we’re hoping to foster meaningful relationships with customers and retailers.”
Kohler is promoting the contest through its social media networks as well as an email campaign to newsletter subscribers. The contest is in partnership with The Home Depot and Registered Kohler Showrooms across the country, which will also promote the contest.
The winners will be chosen at random through a draw. The contest closes October 1 and the draw will take place shortly after. Prizes include a Nightlight toilet seat, a Cimarron Touchless toilet, a Touchless toilet kit and a Moxie Showerhead with Wireless Speaker.
National helped developed the contest and is handling PR.