Kraft searches for Canada’s Ultimate Food Hacker

Contest winner will receive $25,000 and opportunity to create new recipes

Pass the grilled mac and cheese with bacon sandwich… Kraft Canada has launched a national talent search for Canada’s Ultimate Food Hacker.

“Food hacking” is a growing trend whereby home cooks give everyday foods unexpected twists. The meals are also meant to be easy and convenient to make.

The idea behind the Kraft Canada campaign is to “amplify food hacks in stores and online and to help consumers spend more time with their loved ones and less time in the kitchen,” according to the company.

“We’re looking for someone who is dedicated to food hacking, has a big personality, is open to trying new things and – most importantly – loves to cook,” said Andrea Nickel, senior brand manager of Kraft Canada, in a release.

The winning candidate will be Kraft Canada’s official food hacker and will develop new food hacking recipes and drive related content through Kraft Canada’s social channels. The opportunity comes with a one-year contract, including $25,000 in compensation and a monthly food allowance designed to inspire creative food hacking solutions.

The contest is open until Aug. 5. Participants are encouraged to upload a video submission. Kraft Canada will select the Food Hacker based on personality, originality and social media savviness. People can join the conversation on Twitter using @FoodHacks and #iamfoodhacks.

Brands Articles

New Dimpflmeier product the ‘best thing since sliced bread’

Carb Smart contains contain high protein, low carbohydrates and zero sugar

On The Move: Additions at Ketchum and Zulu Alpha Kilo

A weekly update of who's headed where in Canadian marketing and communications

Marketing Live: Six ways to think about storytelling

HuffPo, Pacific Content, Ubisoft and others weigh in on branded content

DavidsTea CEO Sylvain Toutant is stepping down

Toutant says decision to leave the company is right from a 'personal standpoint'

MEC goes for good times in new campaign

Creative focuses on fun, outdoor experiences with friends and family

Toronto culinary experience brings new credit card to life

Pomp & Circumstance promote CIBC/Air Canada card to media and influencers

Why grocery stores are pushing packaged foods to the perimeter

Retailers are looking for novel ways to attract shoppers to their stores

How social media personas drive marketing success

Social persona insights can strengthen your communications strategy

The Body Shop pops up in Yorkville

Retailer testing new storytelling installations at pop-up store