Kraft searches for Canada’s Ultimate Food Hacker

Contest winner will receive $25,000 and opportunity to create new recipes

Pass the grilled mac and cheese with bacon sandwich… Kraft Canada has launched a national talent search for Canada’s Ultimate Food Hacker.

“Food hacking” is a growing trend whereby home cooks give everyday foods unexpected twists. The meals are also meant to be easy and convenient to make.

The idea behind the Kraft Canada campaign is to “amplify food hacks in stores and online and to help consumers spend more time with their loved ones and less time in the kitchen,” according to the company.

“We’re looking for someone who is dedicated to food hacking, has a big personality, is open to trying new things and – most importantly – loves to cook,” said Andrea Nickel, senior brand manager of Kraft Canada, in a release.

The winning candidate will be Kraft Canada’s official food hacker and will develop new food hacking recipes and drive related content through Kraft Canada’s social channels. The opportunity comes with a one-year contract, including $25,000 in compensation and a monthly food allowance designed to inspire creative food hacking solutions.

The contest is open until Aug. 5. Participants are encouraged to upload a video submission. Kraft Canada will select the Food Hacker based on personality, originality and social media savviness. People can join the conversation on Twitter using @FoodHacks and #iamfoodhacks.

Brands Articles

Former Bensimon Byrne director strikes out on his own

Hadi Teherany opens Adelaide Park to help connect sports stars with brands

Tim Hortons pays it forward

Coffee chain giving away 10,000 free coffees in 10 days

Manchu Wok contest aims for ‘share of mouth’

Wok of Fortune promotion sees higher participation levels in its second year

LG Canada partners with celebrity chef Chuck Hughes

Appliances maker hopes to inspire Canadians to cook like a chef at home

Tangerine releases followup to ‘Hard Work’ brand anthem

Online bank takes a more product-focused approach with new spot

BlackBerry to cease smartphone production

Company will license technology and brand to third parties following financial losses

President’s Choice, MEC top 2016 Brand Trust Index

Tim Hortons, Canadian Tire and others fall out of the top 10

Moneris predicts the (almost) end of cash

Survey finds 25% of young Canadians prefer paying with a mobile wallet