Kraft searches for Canada’s Ultimate Food Hacker

Contest winner will receive $25,000 and opportunity to create new recipes

Pass the grilled mac and cheese with bacon sandwich… Kraft Canada has launched a national talent search for Canada’s Ultimate Food Hacker.

“Food hacking” is a growing trend whereby home cooks give everyday foods unexpected twists. The meals are also meant to be easy and convenient to make.

The idea behind the Kraft Canada campaign is to “amplify food hacks in stores and online and to help consumers spend more time with their loved ones and less time in the kitchen,” according to the company.

“We’re looking for someone who is dedicated to food hacking, has a big personality, is open to trying new things and – most importantly – loves to cook,” said Andrea Nickel, senior brand manager of Kraft Canada, in a release.

The winning candidate will be Kraft Canada’s official food hacker and will develop new food hacking recipes and drive related content through Kraft Canada’s social channels. The opportunity comes with a one-year contract, including $25,000 in compensation and a monthly food allowance designed to inspire creative food hacking solutions.

The contest is open until Aug. 5. Participants are encouraged to upload a video submission. Kraft Canada will select the Food Hacker based on personality, originality and social media savviness. People can join the conversation on Twitter using @FoodHacks and #iamfoodhacks.

Brands Articles

Millennial-ized market means Kraft Dinner is now KD

Low-risk name change drives brand update across 27 products

Jaguar Land Rover picks Mint

Toronto shop becomes automaker's first agency of record in 15 years

Toronto yoga junky finds her Flow for online contest

Bottled water brand wraps its social media contest after finding The Chi Junky

Working myself out of a job (Column)

In an ideal world, a good company may not need a PR firm. In reality...

Corby dedicates 50% of digital spend to programmatic

Booze brands make a big shift online with new media and platform partners

Shopify to spend more to grow ahead of holiday season

Despite Q2 loss, revenue nearly doubles from a year ago

Diageo launches Jeremiah Weed in Canada

Brand takes 'irreverent approach' to connect with millennials

Amazon expected to become top U.S. clothing retailer

Will ecommerce giant become the king of clothing in Canada?

Weak dollar not all bad news for retailers (Survey)

Canadians are rethinking their cross-border shopping trips