Kraft searches for Canada’s Ultimate Food Hacker

Contest winner will receive $25,000 and opportunity to create new recipes

Pass the grilled mac and cheese with bacon sandwich… Kraft Canada has launched a national talent search for Canada’s Ultimate Food Hacker.

“Food hacking” is a growing trend whereby home cooks give everyday foods unexpected twists. The meals are also meant to be easy and convenient to make.

The idea behind the Kraft Canada campaign is to “amplify food hacks in stores and online and to help consumers spend more time with their loved ones and less time in the kitchen,” according to the company.

“We’re looking for someone who is dedicated to food hacking, has a big personality, is open to trying new things and – most importantly – loves to cook,” said Andrea Nickel, senior brand manager of Kraft Canada, in a release.

The winning candidate will be Kraft Canada’s official food hacker and will develop new food hacking recipes and drive related content through Kraft Canada’s social channels. The opportunity comes with a one-year contract, including $25,000 in compensation and a monthly food allowance designed to inspire creative food hacking solutions.

The contest is open until Aug. 5. Participants are encouraged to upload a video submission. Kraft Canada will select the Food Hacker based on personality, originality and social media savviness. People can join the conversation on Twitter using @FoodHacks and #iamfoodhacks.

Brands Articles

Axe adds Canadian element to ‘Find Your Magic’ campaign

Toronto Raptors branding makes a cameo in spot's #TheNorth version

Cult CEO: Playing it safe is the riskiest move for marketers

Chris Kneeland on why risk-aversion may be limiting growth for brands

Porsche Canada shuffles its executive team

New marketing director hails from Volvo Cars Canada

On The Move: Promotions at Union and District M

A weekly update of who's headed where in Canadian marketing and communications

Sport Chek floods Toronto with 1,891 free basketballs

The stunt served as the kick-off to the retailer's new basketball-themed campaign

BMO’s “Ball-Star” hits the court for All-Star Weekend

Bank's marketing also includes a 10-foot tall ATM

OMD tops Gunn Report for 10th straight year

Report lists Canadian office's 'Smart City Project' among the network's best work

Edo Japan re-signs with Brookline Public Relations

Calgary-based PR shop appointed AOR for sixth consecutive year

Adidas kicks off All-Star Weekend with a pop-up shop

The global sportswear brand has opened a Toronto sneaker boutique