Lancome names first black spokeswoman: Lupita Nyong’o

The fashion and beauty industry’s love affair with Lupita Nyong’o continues: The Oscar winner has been named the new face for Lancome. The Mexican-born Kenyan will be the first black ambassador for the brand, which features Julia Roberts, Kate Winslet, Penelope Cruz and Lily Collins as spokeswomen. In a statement Friday, Nyong’o said she was […]

The fashion and beauty industry’s love affair with Lupita Nyong’o continues: The Oscar winner has been named the new face for Lancome.

Lupita Nyong'o (CP, 2014)

The Mexican-born Kenyan will be the first black ambassador for the brand, which features Julia Roberts, Kate Winslet, Penelope Cruz and Lily Collins as spokeswomen. In a statement Friday, Nyong’o said she was proud to represent Lancome, adding “beauty should not be dictated, but should instead be an expression of a woman’s freedom to be herself.”

It’s the first major endorsement deal for the 31-year-old, who won the best-supporting Oscar for her role in 12 Years a Slave. Her striking beauty and fashion sense made her the It Girl for the Hollywood awards season.

Lancome ads featuring Nyong’o will start appearing this summer.

Brands Articles

Target launches new photo-capturing app

In a Snap allows in-app shopping

Peanut Butter Cheerios teaches consumers #HowToDad

Move over, moms. It's dad's time to shine with a manifesto from Peanut Butter Cheerios

Insight Vacations taps Lisa Ray for ambassador role

International actress will bridge the gap between East and West

Chatter: A break-up call with Comcast turns into PR disaster

Brutal call captures an attempt to disconnect from service

Montana’s meaty foray into video marketing

123W's meat-for-service spot marks a change for Cara brand

Nikon features photographers with online photo map

Nikon Canada and One Advertising's attempt to demystify big camera gear

BlackBerry appoints former LiveOps boss as COO

Marketing to be part of Marty Beard's new responsibilities

Joe Fresh appoints new president

Mario Grauso steps up after nearly a year of expanding brand overseas