LG promo in Seoul goes wrong, 20 injured

LG has cancelled a series of events promoting its G2 smartphone in South Korea after several participants tried to shoot down helium balloons with BB guns, according to a report by the BBC. At the “G in the Cloud” event in Seoul on Friday, 100 helium balloons were set loose, each with a voucher for […]

LG has cancelled a series of events promoting its G2 smartphone in South Korea after several participants tried to shoot down helium balloons with BB guns, according to a report by the BBC.

At the “G in the Cloud” event in Seoul on Friday, 100 helium balloons were set loose, each with a voucher for a free G2. Several customers arrived with BB guns to try and shoot the balloons down, and one used a knife tied to a stick. Twenty people were injured and seven sent to hospital.

LG has taken full responsibility for the incident. “We can confirm that seven participants were hospitalised (sic) and, although none of the injuries were serious, LG takes full responsibility for the unfortunate situation and has offered to cover all related medical expenses,” the company said in a statement. “LG is investigating the incident to ensure that such an occurrence can be avoided in the future.”

The G2 was released last week in New York and will roll out internationally in the coming weeks.

Brands Articles

Montreal Canadiens draft Jay Baruchel for fan club launch

NHL team launches Club 1909 to connect with fans around the world

Kraft Peanut Butter brings iconic bears to life

Peanut butter brand introduces plush toys as part of its “Stick Together” campaign

Sears strikes leasing deal with U.K. fashion retailer

Primark to open seven standalone stores in U.S. malls

On the Move — Weekly Roundup

A recap of who’s headed where in Canadian marketing communications

Redefining the mini-meal

Shoppers looking beyond classic snacks like chips and cookies

Air Miles focuses on storytelling in new video

Campaign turns user-generated content into branded content

Mr. Sub selects Tag Franchise for a brand refresh

The quick-serve submarine chain is ready for change

More 2014 MIAs finalists – shortlist #2

Finalists in the Best Use of Content and Best Use of Digital Channels categories