Why you should attend the LGBT marketing conference

The stuff we’re most excited to see at Canada’s inaugural LGBT marketing conference Tuesday. WHAT The first public presentation of the findings from Environics Analytics’ “Gaybourhoods,” the definitive market research database detailing spending habits of the gay community in Canada’s urban centres. WHY Several years ago, presenter Nigel Pleasants had a chance meeting with the […]

The stuff we’re most excited to see at Canada’s inaugural LGBT marketing conference Tuesday.

WHAT The first public presentation of the findings from Environics Analytics’ “Gaybourhoods,” the definitive market research database detailing spending habits of the gay community in Canada’s urban centres.
WHY Several years ago, presenter Nigel Pleasants had a chance meeting with the former Toronto city councillor Kyle Rae at a CMA seminar. Rae challenged Pleasants to develop an analytics dataset relating to the gay market in Canada. He was very envious that the gay market in the U.S. was benefitting from the work of Michael Wilke (the conference’s closing keynote!) and told Pleasants he felt that Canada would benefit from an equivalent dataset. Tomorrow’s presentation is the result of that recommendation. And speaking of Wilke…

WHAT Marketing pioneer Michael Wilke as the closing keynote, featuring his wildly popular “Outing Madison Avenue” video.
WHY His video and presentation examine the spectrum of LGBT representation—from bad gay clichés to homophobia to same-sex kisses—that major brands have used in their marketing over the years. We’re stoked to hear his analysis about why these faux pas happen and the lessons brands learn on a daily basis. He promises to teach attendees about aspects of diversity that corporations rarely consider.

WHAT Mark Childs hosting the event and seeing the result of his input into planning such an ambitious project.
WHY The Campbell Company of Canada is lauded as one of the leading Canadian brands that does it right. Childs, vice-president marketing, founded OPEN (Our Pride Employee Network), a global employee network whose mission is to advance policies and practices for LGBTs, as well as their supporters. One of his learnings has been to engage employees’ families, friends and allies. Few people on the planet know about getting your brand’s house in order before instigating a conversation with the community than Childs.

For more information or to purchase tickets, click here.

Brands Articles

Pepsi eliminating aspartame from its flagship diet pop

Decision in response to customer feedback

Holt Renfrew expanding its downtown Vancouver store

Retailer ups its game as competition heats up in the luxury goods market

How Apple defines ‘available’ (Column)

Apple Watch pre-orders delayed until June

Struggling Sears partners with ‘The Great One’ on fashion line

As competitors up their fashion game, Sears partners with a retired NHL star

Who’s ready for the Apple Watch?

A look at the Canadian brands that couldn't wait to get on consumers' wrists

General Mills selects Hunter Straker as design AOR

Account win follows the Hunter Straker-assisted launch of Old El Paso Restaurante

BMO emphasizes its human touch

Online video brings brand promise to life

Paradigm to steer communications for UK’s Ingenie

Car insurance company looking to build brand awareness in Canada

Procter & Gamble’s 3Q revenue weighed down by strong dollar

Sales decline in beauty and personal care, and feminine and family care segments