Loblaw products stocked on Shoppers’ shelves

President’s Choice cookies and baby food first to appear in Shoppers Drug Mart Consumers will soon find more Loblaw private-label products on the shelves of Shoppers Drug Mart stores. Loblaw completed its acquisition of Shoppers Drug Mart late last month. Within days of the deal’s closing, the iconic President’s Choice “Decadent” chocolate chip cookie and […]

President’s Choice cookies and baby food first to appear in Shoppers Drug Mart

Consumers will soon find more Loblaw private-label products on the shelves of Shoppers Drug Mart stores.

Loblaw completed its acquisition of Shoppers Drug Mart late last month. Within days of the deal’s closing, the iconic President’s Choice “Decadent” chocolate chip cookie and PC Organics baby food pouches began appearing in Shoppers Drug Mart stores.

At the same time, Shoppers’ Life Brand Spectrum Multivitamins appeared in Loblaw stores.

“These items were selected as iconic representations of the respective brands, as a hint of things to come, and, most importantly, because customers love them,” Kevin Groh, vice-president of corporate affairs at Loblaw, told Canadian Grocer.

The President’s Choice range is already used effectively to unify Loblaw’s banners, so it should come as no surprise that the brand is being put into Shoppers stores so quickly, a recent report by IGD noted. Stewart Samuel, senior business analyst with IGD, added President’s Choice is the most consistent element running through the range of formats Loblaw operates.

“I expect to see further products from the President’s Choice range introduced, focusing initially on popular items,” said Samuel.

Read More
With Loblaw buying Shoppers, where does that leave Metro?

The ability to offer leading brands like President’s Choice and Life – both number one in their categories—is an illustration of the strength the grocery and pharmacy retailer will have, said Groh,

In the coming weeks, IGD speculates Loblaw will take advantage of high traffic Shoppers locations to develop mission-focused offers.

“Loblaw is likely to focus on capturing consumer spend throughout the day by providing a broader range of breakfast and lunchtime options, along with meal solutions for dinner,” the article said.

This story originally appeared in Canadian Grocer

Brands Articles

Your Marketing newsletters are changing

The Marketing Morning Filter is ending, but other newsletters are set to return

The List: North Strategic’s very big year

Prior to being picked up by MSLGroup, the PR shop brought in 15 new client wins

The biggest stories in Canadian marketing: 2016

A look back at the most read and shared news items from MarketingMag.ca

Media Profile teams with global PR group

PRGN welcomes Toronto agency as first Canadian partner

Stereo+ unveils brand overhaul from Lg2boutique

How to to introduce a 35-year-old chain to younger shoppers

The List: Wattpad’s evolving influence

The first of our selections for the biggest newsmakers of 2016

Sears Canada takes a gamble on groceries

Losses more than double in Q3 report, but food markets set to arrive

Big opportunities await in the new age of CSR (column)

Overwhelmed consumers want to outsource their consciences, but it requires deep trust

Mintel predicts packaging trends for 2017

Research firm says intelligent, experiential packaging will lead consumer experiences