Long irrelevant Myspace surprises with redesign

You might not believe this, but it needs to be said: the Myspace redesign, backed by Justin Timberlake and a major ad network, looks good. Really good. As others have pointed out, it’s borrowing a lot from Pinterest and Windows 8, but mostly it just looks fresh, original and interesting, despite the gratuitous profile pics […]

You might not believe this, but it needs to be said: the Myspace redesign, backed by Justin Timberlake and a major ad network, looks good. Really good.

As others have pointed out, it’s borrowing a lot from Pinterest and Windows 8, but mostly it just looks fresh, original and interesting, despite the gratuitous profile pics of Timberlake.

The design and function is attempting to appeal to the last known segment that still pines for the Myspace of old: the music industry. The company’s label deals are still in place, and it scored a coup yesterday when a judge ruled that Apple couldn’t trademark its music icon because it could confuse consumers with the one for Myspace.

To achieve its slick new look, Myspace tapped a fairly under-the-radar (in the U.S. anyway) outfit called JosephMark that’s based in Brisbane, Australia. The shop, which describes itself as a brand and digital-development agency, was founded in 2004 and has since also opened an outpost office in New York.

Related
Myspace, Timberlake reach out at Ad Week
Myspace ready to fight more competitors at relaunch

Its co-founder, Ben Johnston, has quite the entrepreneurial streak and has also founded a slew of other companies, including creative shop Gilimbaa, digital-innovation shop Native Digital, and motion-design studio Breeder.

For all the mocking Myspace has gotten over the past few years, it seems tech pundits are now in awe of the platform’s redo.

Wrote Wired‘s Ian Steadman: “Once-dominant now-withered social network MySpace has returned with new owners and a new design — and, in all honesty, it looks pretty cool.”

VentureBeat’s Sean Ludwig concurred, calling it “absolutely stunning.”

Bloomberg Businessweek tech columnist Ben Kunz tweeted: “If you haven’t seen the new Myspace redesign, you’re missing something. It makes FB look like MS-DOS.”

Then there’s @beavisandbutthead: #IGotDrunkAnd Signed onto Myspace for the first time in 4 years.

If Specific Media can bring Myspace back from the dead, it would be a first. That said, other troubled web giants (er, Yahoo) should have a look at what they’ve done here. What do you think? Awesome but irrelevant? Too little, too late?

Brands Articles

Inside Walmart Canada’s mobile shopping app

Mobile overtakes desktop as the largest source of traffic to retailer's digital properties

Philly transforms the everyday in new campaign

Effort from Leo Burnett is the brand's first under the new Kraft Heinz Co. banner

Tim Hortons plans Southeast Asia expansion

Coffee shop chain plans to open locations in the Philippines 'as soon as possible'

Coca-Cola cuts sales outlook amid weak demand

To offset decline, Cola maker is raising prices and putting drinks in premium packing

Sears Canada president leaving job less than a year in

Carrie Kirkman will continue to work with the retailer in an advisory role

WestJet hires new director of marketing

Rob Daintree joins the brand via FGL Sports

Cineplex wants to talk about the weather

New campaign positions movies as a fall back option when weather doesn't cooperate

LCBO.com offers 5,000 products, $12 home delivery

LCBO president says sales site will boost Ontario wineries, breweries, cider producers

Lessons from Shop.ca and Beyond the Rack’s shortfalls

Despite failures in the Canadian ecomm space, there is still opportunity to grow