Long irrelevant Myspace surprises with redesign

You might not believe this, but it needs to be said: the Myspace redesign, backed by Justin Timberlake and a major ad network, looks good. Really good. As others have pointed out, it’s borrowing a lot from Pinterest and Windows 8, but mostly it just looks fresh, original and interesting, despite the gratuitous profile pics […]

You might not believe this, but it needs to be said: the Myspace redesign, backed by Justin Timberlake and a major ad network, looks good. Really good.

As others have pointed out, it’s borrowing a lot from Pinterest and Windows 8, but mostly it just looks fresh, original and interesting, despite the gratuitous profile pics of Timberlake.

The design and function is attempting to appeal to the last known segment that still pines for the Myspace of old: the music industry. The company’s label deals are still in place, and it scored a coup yesterday when a judge ruled that Apple couldn’t trademark its music icon because it could confuse consumers with the one for Myspace.

To achieve its slick new look, Myspace tapped a fairly under-the-radar (in the U.S. anyway) outfit called JosephMark that’s based in Brisbane, Australia. The shop, which describes itself as a brand and digital-development agency, was founded in 2004 and has since also opened an outpost office in New York.

Related
Myspace, Timberlake reach out at Ad Week
Myspace ready to fight more competitors at relaunch

Its co-founder, Ben Johnston, has quite the entrepreneurial streak and has also founded a slew of other companies, including creative shop Gilimbaa, digital-innovation shop Native Digital, and motion-design studio Breeder.

For all the mocking Myspace has gotten over the past few years, it seems tech pundits are now in awe of the platform’s redo.

Wrote Wired‘s Ian Steadman: “Once-dominant now-withered social network MySpace has returned with new owners and a new design — and, in all honesty, it looks pretty cool.”

VentureBeat’s Sean Ludwig concurred, calling it “absolutely stunning.”

Bloomberg Businessweek tech columnist Ben Kunz tweeted: “If you haven’t seen the new Myspace redesign, you’re missing something. It makes FB look like MS-DOS.”

Then there’s @beavisandbutthead: #IGotDrunkAnd Signed onto Myspace for the first time in 4 years.

If Specific Media can bring Myspace back from the dead, it would be a first. That said, other troubled web giants (er, Yahoo) should have a look at what they’ve done here. What do you think? Awesome but irrelevant? Too little, too late?

Brands Articles

Millennial-ized market means Kraft Dinner is now KD

Low-risk name change drives brand update across 27 products

Jaguar Land Rover picks Mint

Toronto shop becomes automaker's first agency of record in 15 years

Toronto yoga junky finds her Flow for online contest

Bottled water brand wraps its social media contest after finding The Chi Junky

Working myself out of a job (Column)

In an ideal world, a good company may not need a PR firm. In reality...

Corby dedicates 50% of digital spend to programmatic

Booze brands make a big shift online with new media and platform partners

Shopify to spend more to grow ahead of holiday season

Despite Q2 loss, revenue nearly doubles from a year ago

Diageo launches Jeremiah Weed in Canada

Brand takes 'irreverent approach' to connect with millennials

Amazon expected to become top U.S. clothing retailer

Will ecommerce giant become the king of clothing in Canada?

Weak dollar not all bad news for retailers (Survey)

Canadians are rethinking their cross-border shopping trips