Look At This: A bra Paltrow would be proud of (Lululemon)

Lululemon’s Eaton Centre store has hopped on the “conscious uncoupling” train with a window display that nods to Gwyneth Paltrow and Chris Martin’s much-discussed split. The new age-y couple popularized the term when they announced their separation March 25, and the internet has been buzzing about what it means since. Lululemon seems to be taking […]

Lululemon’s Eaton Centre store has hopped on the “conscious uncoupling” train with a window display that nods to Gwyneth Paltrow and Chris Martin’s much-discussed split.

The new age-y couple popularized the term when they announced their separation March 25, and the internet has been buzzing about what it means since.

Lululemon seems to be taking it a bit more literally, using it to advertise its sports bras’ ability to avoid the dreaded “uniboob.” But the line underneath it on the window is firmly tongue in cheek. “We support you,” it says.

Brands Articles

Mona Networks takes mixed-use retail development mobile

New mobile network connects property management, office workers and retailers

Fisher-Price’s first celebrity collaboration

Company partners with Shakira on line of baby toys as well as a web series

Walmart joins ‘Half Your Plate’ campaign

CPMA initiative asks consumers to fill half their plate with fruit and vegetables

P&G splitting off its Duracell business

Battery brand generates about $2 billion a year in sales

Pusateri’s to operate ‘food halls’ in Canadian Saks stores

Retailer to offer specialized sit-down food options and gourmet food products

President’s Choice launches ‘Colourful’ campaign

PC removes artificial flavours and colours from its products

Old El Paso hits home with restaurant-style dinner kits

TV, PR, in-store sampling, online and events support recently-introduced line

Rexall launches ‘Shot for Shot’ program for kids in need

Program will help vaccinate children in northern Uganda