Look At This: A bra Paltrow would be proud of (Lululemon)

Lululemon’s Eaton Centre store has hopped on the “conscious uncoupling” train with a window display that nods to Gwyneth Paltrow and Chris Martin’s much-discussed split. The new age-y couple popularized the term when they announced their separation March 25, and the internet has been buzzing about what it means since. Lululemon seems to be taking […]

Lululemon’s Eaton Centre store has hopped on the “conscious uncoupling” train with a window display that nods to Gwyneth Paltrow and Chris Martin’s much-discussed split.

The new age-y couple popularized the term when they announced their separation March 25, and the internet has been buzzing about what it means since.

Lululemon seems to be taking it a bit more literally, using it to advertise its sports bras’ ability to avoid the dreaded “uniboob.” But the line underneath it on the window is firmly tongue in cheek. “We support you,” it says.

Brands Articles

Cineplex asks: Will lightning hit world’s biggest popcorn bag?

Promotion in Windsor builds on #WeatherOrNot campaign

3D printed origami birds burst out of Kubo shelter ad

Isobar, Astral drive bus passengers' attention to eOne movie poster

On The Move: Hires at Twitter Canada, Initiative, The Idea Suite

A weekly update of who's headed where in Canadian marketing and communications

ASC to crack down on paid social media endorsements

New guidelines for endorsers and influencers to come into effect next year

McCain takes to Twitter to dispel Pizza Pocket rumours

Company says popular food brand is undergoing a refresh, not being discontinued

How to be taken seriously as a young agency founder

Dash agency's Christian Lunny on persuading waffling clients

Hermès gives an inside look at craftsmanship

Global exhibition allows consumers to see French artisans at work

Tim Hortons names new president

Sami Siddiqui is promoted from head of finance to president at the coffee shop chain

Sears unveils revamped logo

Developed in-house, it is part of the company's ongoing 'strategic reinvention'