Look At This: A bra Paltrow would be proud of (Lululemon)

Lululemon’s Eaton Centre store has hopped on the “conscious uncoupling” train with a window display that nods to Gwyneth Paltrow and Chris Martin’s much-discussed split. The new age-y couple popularized the term when they announced their separation March 25, and the internet has been buzzing about what it means since. Lululemon seems to be taking […]

Lululemon’s Eaton Centre store has hopped on the “conscious uncoupling” train with a window display that nods to Gwyneth Paltrow and Chris Martin’s much-discussed split.

The new age-y couple popularized the term when they announced their separation March 25, and the internet has been buzzing about what it means since.

Lululemon seems to be taking it a bit more literally, using it to advertise its sports bras’ ability to avoid the dreaded “uniboob.” But the line underneath it on the window is firmly tongue in cheek. “We support you,” it says.

Brands Articles

It’s been a Slyce for Toronto start-up

Mobile search company expands relationship with leading U.S. retailer

Watch This: Tim Hortons takes Dark Roast on the road

Tims gives consumers across the country the chance to try the #TimsDarkExperiment

On The Move: Changes at Top Drawer, Publicis, GMR

A weekly recap of who's headed where in Canadian marketing and communications

Sobeys makes first foray into South Asian grocery stores

Chalo FreshCo features assortment of rice, spices, lentils, snacks and produce

Goodyear retires its blimp

Cigar-shaped vessel to be replaced

Axe pushes grit and determination in video series

Campaign from Sid Lee celebrates confidence and the desire to succeed

Nestlé Purina’s new magazine has gone to the dogs

Kibble & Collars marks National Dog Day

Best Buy shares tech knowledge with Canadian kids

Electronics retailer launches Geek Squad Academy nationwide

New contest helps put DavidsTea on the map

Online travel scrapbook allows tea drinkers to share their adventures