Look At This: A bra Paltrow would be proud of (Lululemon)

Lululemon’s Eaton Centre store has hopped on the “conscious uncoupling” train with a window display that nods to Gwyneth Paltrow and Chris Martin’s much-discussed split. The new age-y couple popularized the term when they announced their separation March 25, and the internet has been buzzing about what it means since. Lululemon seems to be taking […]

Lululemon’s Eaton Centre store has hopped on the “conscious uncoupling” train with a window display that nods to Gwyneth Paltrow and Chris Martin’s much-discussed split.

The new age-y couple popularized the term when they announced their separation March 25, and the internet has been buzzing about what it means since.

Lululemon seems to be taking it a bit more literally, using it to advertise its sports bras’ ability to avoid the dreaded “uniboob.” But the line underneath it on the window is firmly tongue in cheek. “We support you,” it says.

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