Look At This: A bra Paltrow would be proud of (Lululemon)

Lululemon’s Eaton Centre store has hopped on the “conscious uncoupling” train with a window display that nods to Gwyneth Paltrow and Chris Martin’s much-discussed split. The new age-y couple popularized the term when they announced their separation March 25, and the internet has been buzzing about what it means since. Lululemon seems to be taking […]

Lululemon’s Eaton Centre store has hopped on the “conscious uncoupling” train with a window display that nods to Gwyneth Paltrow and Chris Martin’s much-discussed split.

The new age-y couple popularized the term when they announced their separation March 25, and the internet has been buzzing about what it means since.

Lululemon seems to be taking it a bit more literally, using it to advertise its sports bras’ ability to avoid the dreaded “uniboob.” But the line underneath it on the window is firmly tongue in cheek. “We support you,” it says.

Brands Articles

RBC Rewards aims to get in front of ‘back to school’ rush

Bank speaks to potentially unending student wants in new video from Grip

Indochino’s big move into bricks-and-mortar (Q&A)

CMO Peter Housley on why the ecommerce menswear company is setting up shop

Holt Renfrew’s rich rewards for loyal customers

Icon Privileges offers experiences to reward its best customers and attract new ones

Samsung to open first retail store in Ontario

New 'experience store' aims to bring the electronics brand to life

Millennial-ized market means Kraft Dinner is now KD

Low-risk name change drives brand update across 27 products

Jaguar Land Rover picks Mint

Toronto shop becomes automaker's first agency of record in 15 years

Toronto yoga junky finds her Flow for online contest

Bottled water brand wraps its social media contest after finding The Chi Junky

Working myself out of a job (Column)

In an ideal world, a good company may not need a PR firm. In reality...

Corby dedicates 50% of digital spend to programmatic

Booze brands make a big shift online with new media and platform partners