Look At This: Comic cups a social sensation (Silver Snail)

The Toronto comic book shop Silver Snail has launched a line of superhero-themed coffee cup sleeves to promote its in-house coffee shop, the Black Canary Cafe. Created pro bono by a freelance team, including art directors Ryan Fox and Sarah Jackson, the simple designs made a big splash online, becoming the number one trending topic […]

The Toronto comic book shop Silver Snail has launched a line of superhero-themed coffee cup sleeves to promote its in-house coffee shop, the Black Canary Cafe.

Created pro bono by a freelance team, including art directors Ryan Fox and Sarah Jackson, the simple designs made a big splash online, becoming the number one trending topic on Twitter in Toronto last Thursday.

The online buzz was amplified by interest from several comic world celebrities, including Marvel writer Dan Slott who has 42,000 followers, and Kim Cattrall, who once starred in the original The Hulk TV franchise, who shared the cups with her more than 100,000 followers.

Though the cups weren’t done in partnership with the creators of any of the characters, a rep from the store said it “promotes the store using imagery from all the major comics retailers” via a series of promotional agreements with comic publishers.

Brands Articles

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Drag queens help give Starbucks Canada video a jolt

The coffee chain is one of many brands targeting LGBT consumers

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

CMOs are being shut out when C-suites need them more than ever (Column)

Marketing has never been more important, but CMOs are often outside looking in

Following Shoppers Drug Mart’s dive into fresh

The retailer is adding fresh food to its offering. Is it just what consumers ordered?

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review

Sport Chek goes grassroots with Toronto Raptors anthem

The retailer hits the court for the start of basketball season