Look At This: Comic cups a social sensation (Silver Snail)

The Toronto comic book shop Silver Snail has launched a line of superhero-themed coffee cup sleeves to promote its in-house coffee shop, the Black Canary Cafe. Created pro bono by a freelance team, including art directors Ryan Fox and Sarah Jackson, the simple designs made a big splash online, becoming the number one trending topic […]

The Toronto comic book shop Silver Snail has launched a line of superhero-themed coffee cup sleeves to promote its in-house coffee shop, the Black Canary Cafe.

Created pro bono by a freelance team, including art directors Ryan Fox and Sarah Jackson, the simple designs made a big splash online, becoming the number one trending topic on Twitter in Toronto last Thursday.

The online buzz was amplified by interest from several comic world celebrities, including Marvel writer Dan Slott who has 42,000 followers, and Kim Cattrall, who once starred in the original The Hulk TV franchise, who shared the cups with her more than 100,000 followers.

Though the cups weren’t done in partnership with the creators of any of the characters, a rep from the store said it “promotes the store using imagery from all the major comics retailers” via a series of promotional agreements with comic publishers.

Brands Articles

Under Amour storms NHL arenas with junior hockey players

Teams in Ontario and Quebec can use social media for a shot at the big leagues

Airbnb names North Strategic PR agency of record

U.S.-based online hospitality company works to build awareness in Canada

CTV’s content-driven approach to PR

Pairing traditional press releases with quirky, Buzzfeed-inspired lists

Home Depot data breach brings class action suit

Big box retailer joins others dealing with life after the hack

Campbell Company gives soup products a facelift

Heritage brands reformulated and repackaged for contemporary tastes

‘Crave More’ attempts to make PC a lifestyle brand

New campaign from John St. asks a lot of questions

DDB Canada is a good fit for Nordstrom’s shoe campaign

Agency's Calgary campaign impressed the U.S. marketers