Look At This: Comic cups a social sensation (Silver Snail)

The Toronto comic book shop Silver Snail has launched a line of superhero-themed coffee cup sleeves to promote its in-house coffee shop, the Black Canary Cafe. Created pro bono by a freelance team, including art directors Ryan Fox and Sarah Jackson, the simple designs made a big splash online, becoming the number one trending topic […]

The Toronto comic book shop Silver Snail has launched a line of superhero-themed coffee cup sleeves to promote its in-house coffee shop, the Black Canary Cafe.

Created pro bono by a freelance team, including art directors Ryan Fox and Sarah Jackson, the simple designs made a big splash online, becoming the number one trending topic on Twitter in Toronto last Thursday.

The online buzz was amplified by interest from several comic world celebrities, including Marvel writer Dan Slott who has 42,000 followers, and Kim Cattrall, who once starred in the original The Hulk TV franchise, who shared the cups with her more than 100,000 followers.

Though the cups weren’t done in partnership with the creators of any of the characters, a rep from the store said it “promotes the store using imagery from all the major comics retailers” via a series of promotional agreements with comic publishers.

Brands Articles

Managing Digital: Reckitt Benckiser’s VP marketing

VP to agencies: understand consumers' digital behaviour and deliver KPIs

On The Move: Changes at FCB, eBay, Defy and Hill + Knowlton

A weekly recap of who's headed where in Canadian marketing and communications

Gap’s 1Q profit falls as it attempts turnaround

Banana Republic and Gap banners continue to struggle, while Old Navy flourishes

Campaign for weight-loss firm gives the skinny on diet fads

Dr. Bernstein effort from Giants & Gentlemen includes TV, online and OOH

Best Buy revenue slips as it closes Future Shop

Electronics retailer cites "ongoing softness" in the local market as reason for decline

Nutrition House chooses first Public Relations AOR in a decade

Idea Workshop hired to develop blogger, media and digital marketing strategies

Weber Shandwick handed digital duties for McCormick Canada

Mandate includes content creation, web development, video production and social

Doi Chaang Coffee hires Korrelation as PR AOR

Canadian coffee company looks for media support as it expands nationally