Look At This: How to do a Pinterest domination

Scanning through Pinterest on Thursday, my screen suddenly filled with smiles, baby eyes and Caucasian skin tones – part of a chain of ads Nivea Germany had posted to the social sharing site. Whether it was intentional or not, the effect of the long photos, arranged in columns and appearing across the entire screen, created […]

Scanning through Pinterest on Thursday, my screen suddenly filled with smiles, baby eyes and Caucasian skin tones – part of a chain of ads Nivea Germany had posted to the social sharing site. Whether it was intentional or not, the effect of the long photos, arranged in columns and appearing across the entire screen, created a sort of media domination.

If there had been a sixth column-owning image uploaded, viewers would have seen wall-to-wall Nivea photography. Remember that for next time.

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