Look At This: How to do a Pinterest domination

Scanning through Pinterest on Thursday, my screen suddenly filled with smiles, baby eyes and Caucasian skin tones – part of a chain of ads Nivea Germany had posted to the social sharing site. Whether it was intentional or not, the effect of the long photos, arranged in columns and appearing across the entire screen, created […]

Scanning through Pinterest on Thursday, my screen suddenly filled with smiles, baby eyes and Caucasian skin tones – part of a chain of ads Nivea Germany had posted to the social sharing site. Whether it was intentional or not, the effect of the long photos, arranged in columns and appearing across the entire screen, created a sort of media domination.

If there had been a sixth column-owning image uploaded, viewers would have seen wall-to-wall Nivea photography. Remember that for next time.

Brands Articles

Mail-order munchies

How companies are fulfilling consumers' quest for convenience and snacks

Canadian Olympic Committee selects Cossette as AOR

Agency to lead creative communications through Rio 2016

Drag queens help give Starbucks Canada video a jolt

The coffee chain is one of many brands targeting LGBT consumers

Subway and Disney team up for Big Hero 6 promotion

Twitter contest gives away tickets to advanced screenings across Canada

McCain’s new ad pushes versatility of fries – and fun

Creative showcases first major redesign for the company in more than 50 years

CMOs are being shut out when C-suites need them more than ever (Column)

Marketing has never been more important, but CMOs are often outside looking in

Following Shoppers Drug Mart’s dive into fresh

The retailer is adding fresh food to its offering. Is it just what consumers ordered?

Twist Image named digital AOR for Treasury Wine Estates

The WPP agency wins after a three-month, North America-wide review