Look At This: Penguin paths in Vancouver

Locals and tourists on Vancouver’s Stanley Park seawall have been seeing more than the usual footpath signs separating pedestrians from cyclists this summer. Since May, there has been a third symbol for waddling penguins. The symbol is meant to draw people to the Vancouver Aquarium‘s latest exhibit of African penguins – Penguin Point. The guerrilla […]

Locals and tourists on Vancouver’s Stanley Park seawall have been seeing more than the usual footpath signs separating pedestrians from cyclists this summer. Since May, there has been a third symbol for waddling penguins.

The symbol is meant to draw people to the Vancouver Aquarium‘s latest exhibit of African penguins – Penguin Point.

The guerrilla work is part of a campaign from Taxi Vancouver that includes television, print, radio, a Facebook contest and a 3-D billboard. The campaign tagline is “There’s a new bird in town.”

“The main premise of the campaign is that we don’t really notice the indigenous birds but if there’s a new one in town everybody takes notice,” says Matt Bielby, creative director at Taxi. “It occurred to us that penguins have a different method of travel, so we called it the waddle lane.”

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